---
description: Review of Google Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Marketing Platform | Reviews, Pricing & Demos - SoftwareAdvice AU
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Google Marketing Platform](/software/367319/google-marketing-platform) > [Google Marketing Platform Alternatives](https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform)

# Alternatives to Google Marketing Platform

Canonical: https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform

> Explore the top alternatives to Google Marketing Platform. Compare features, ratings, and reviews to find the best software for your needs.

-----

## Top Alternatives

1. **Google Ads** — 4.4/5 (1006 reviews) — Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote product...
   - [View profile](https://www.softwareadvice.com.au/software/135892/google-ads)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/135892/367319/google-ads/vs/google-marketing-platform)
2. **Brevo** — 4.6/5 (3408 reviews) — Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, em...
   - [View profile](https://www.softwareadvice.com.au/software/18887/brevo)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/18887/367319/brevo/vs/google-marketing-platform)
3. **Mailchimp** — 4.5/5 (17572 reviews) — Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users ...
   - [View profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/111921/367319/mailchimp/vs/google-marketing-platform)
4. **MailerLite** — 4.7/5 (2256 reviews) — MailerLite has been the email marketing platform of choice for small businesses, creators, and ecommerce brands for o...
   - [View profile](https://www.softwareadvice.com.au/software/100595/mailerlite)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/100595/367319/mailerlite/vs/google-marketing-platform)
5. **ActiveCampaign** — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work....
   - [View profile](https://www.softwareadvice.com.au/software/5398/activecampaign)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/5398/367319/activecampaign/vs/google-marketing-platform)
6. **HubSpot Marketing Hub** — 4.5/5 (6220 reviews) — HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winn...
   - [View profile](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/119437/367319/hubspot-marketing-hub/vs/google-marketing-platform)
7. **Omnisend** — 4.7/5 (836 reviews) — Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messagin...
   - [View profile](https://www.softwareadvice.com.au/software/100592/omnisend)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/100592/367319/omnisend/vs/google-marketing-platform)
8. **iContact** — 4.5/5 (603 reviews) — iContact is a Web-based email solution that helps small and mid-sized businesses engage with their customers and grow...
   - [View profile](https://www.softwareadvice.com.au/software/21842/icontact)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/21842/367319/icontact/vs/google-marketing-platform)
9. **Constant Contact** — 4.3/5 (2912 reviews) — Constant Contact delivers small businesses with tools to simplify and amplify digital marketing. Whether it's driving...
   - [View profile](https://www.softwareadvice.com.au/software/397812/constant-contact)
   - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/367319/397812/google-marketing-platform/vs/constant-contact)
10. **Klaviyo** — 4.6/5 (524 reviews) — Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and em...
    - [View profile](https://www.softwareadvice.com.au/software/63589/klaviyo)
    - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/63589/367319/klaviyo/vs/google-marketing-platform)
11. **Adalysis** — 4.6/5 (117 reviews) — Adalysis is an online marketing automation solution designed to help businesses track the performance of pay per clic...
    - [View profile](https://www.softwareadvice.com.au/software/324926/adalysis)
    - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/324926/367319/adalysis/vs/google-marketing-platform)
12. **Zoho Campaigns** — 4.3/5 (314 reviews) — Zoho Campaigns is a cloud-based email marketing and SMS marketing software from Zoho's suite of applications. This pr...
    - [View profile](https://www.softwareadvice.com.au/software/392440/zoho-campaigns)
    - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/367319/392440/google-marketing-platform/vs/zoho-campaigns)
13. **Lebesgue** — 4.9/5 (43 reviews) — Are you spending your marketing budget effectively? Which products or channels bring in the best long-term customers?...
    - [View profile](https://www.softwareadvice.com.au/software/330363/lebesgue)
    - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/330363/367319/lebesgue/vs/google-marketing-platform)
14. **Asana** — 4.5/5 (13547 reviews) — Asana is a project management platform designed to help teams organize projects and manage deadlines. The Starter pla...
    - [View profile](https://www.softwareadvice.com.au/software/5576/asana)
    - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/5576/367319/asana/vs/google-marketing-platform)
15. **Marketo Engage** — 4.3/5 (710 reviews) — Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing...
    - [View profile](https://www.softwareadvice.com.au/software/21522/marketo-engage)
    - [Compare vs Google Marketing Platform](https://www.softwareadvice.com.au/compare/21522/367319/marketo-engage/vs/google-marketing-platform)

## Related Categories

- [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software)
- [AB Testing Tools](https://www.softwareadvice.com.au/directory/4727/ab-testing/software)
- [Ad Server Software](https://www.softwareadvice.com.au/directory/4716/ad-server/software)
- [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software)
- [Market Research Software](https://www.softwareadvice.com.au/directory/4222/market-research/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform)
- [View Product Profile](https://www.softwareadvice.com.au/software/367319/google-marketing-platform)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Marketing Platform","description":"Discover alternatives to Google Marketing Platform and related software to quickly shortlist your selection and narrow down the right software for your organization.","url":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform","about":{"@id":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform#software"},"breadcrumb":{"@id":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","mainEntity":{"@id":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform#software"},"publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Google Marketing Platform","url":"https://www.softwareadvice.com.au/software/367319/google-marketing-platform","@id":"https://www.softwareadvice.com.au/software/367319/google-marketing-platform#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":25}},{"@id":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/4276/personalization/software","@type":"ListItem"},{"name":"Google Marketing Platform","position":3,"item":"/software/367319/google-marketing-platform","@type":"ListItem"},{"name":"Google Marketing Platform Alternatives","position":4,"item":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform","@type":"ListItem"}]}]}
</script><script type="application/ld+json">
  {"name":"Find Best 15 Google Marketing Platform Software Alternatives &amp; Similar Software","@context":"https://schema.org","@id":"https://www.softwareadvice.com.au/alternatives/367319/google-marketing-platform#itemlist","@type":"ItemList","itemListElement":[{"name":"Google Ads","position":1,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/85aa98ce-a7e4-483c-a08f-92026a681610.png","url":"https://www.softwareadvice.com.au/software/135892/google-ads","@type":"ListItem"},{"name":"Brevo","position":2,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/10261f97-8dd6-4ab1-9cf0-781bce5dbc0e.png","url":"https://www.softwareadvice.com.au/software/18887/brevo","@type":"ListItem"},{"name":"Mailchimp","position":3,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/dd1b7965-612d-4c53-899b-0cf4a9337971.png","url":"https://www.softwareadvice.com.au/software/111921/mailchimp","@type":"ListItem"},{"name":"MailerLite","position":4,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/26438247-3509-4d2d-b80c-3600664c8acd.png","url":"https://www.softwareadvice.com.au/software/100595/mailerlite","@type":"ListItem"},{"name":"ActiveCampaign","position":5,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9b440085-9a1d-42e2-9f4a-496ce62451fd.png","url":"https://www.softwareadvice.com.au/software/5398/activecampaign","@type":"ListItem"},{"name":"HubSpot Marketing Hub","position":6,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5152f7c6-61ed-4168-b89f-f436d97ebccd.png","url":"https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub","@type":"ListItem"},{"name":"Omnisend","position":7,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d8bb50c5-6acc-496a-b12f-f81b79443c46.jpeg","url":"https://www.softwareadvice.com.au/software/100592/omnisend","@type":"ListItem"},{"name":"iContact","position":8,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c1581dcf-dc64-4a46-9aad-58ee0925c5ef.png","url":"https://www.softwareadvice.com.au/software/21842/icontact","@type":"ListItem"},{"name":"Constant Contact","position":9,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d5bb525e-43fd-44ad-b018-e69dbd4d4817.jpeg","url":"https://www.softwareadvice.com.au/software/397812/constant-contact","@type":"ListItem"},{"name":"Klaviyo","position":10,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/70e73485-b7f8-4007-a323-f5c47bba15b3.png","url":"https://www.softwareadvice.com.au/software/63589/klaviyo","@type":"ListItem"},{"name":"Adalysis","position":11,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/59a4958b-44a2-4cb3-ba50-35022a04d0d2.jpeg","url":"https://www.softwareadvice.com.au/software/324926/adalysis","@type":"ListItem"},{"name":"Zoho Campaigns","position":12,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/592278cb-2917-44d9-8396-e284a9c8ea08.png","url":"https://www.softwareadvice.com.au/software/392440/zoho-campaigns","@type":"ListItem"},{"name":"Lebesgue","position":13,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/223c2cc5-46f6-4a4f-a86b-2bb899c8e389.png","url":"https://www.softwareadvice.com.au/software/330363/lebesgue","@type":"ListItem"},{"name":"Asana","position":14,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b0bf7e60-e572-4090-8dd8-0e950b0ad16d.png","url":"https://www.softwareadvice.com.au/software/5576/asana","@type":"ListItem"},{"name":"Marketo Engage","position":15,"image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.softwareadvice.com.au/software/21522/marketo-engage","@type":"ListItem"}],"numberOfItems":15}
</script>