---
description: Compare Matomo vs Microsoft Clarity regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Matomo vs Microsoft Clarity Comparison
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Matomo \<span\>vs\</span\> Microsoft Clarity](https://www.softwareadvice.com.au/compare/101543/402208/matomo/vs/microsoft-clarity)

# Compare Matomo vs Microsoft Clarity

Canonical: https://www.softwareadvice.com.au/compare/101543/402208/matomo/vs/microsoft-clarity

> Detailed comparison between Matomo and Microsoft Clarity. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Matomo | Microsoft Clarity |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 62 | 56 |
| **Starting Price** | USD 9.00 | USD 0.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Documentation, Videos | Documentation |

## Key features

### Matomo

- A/B Testing
- API
- Activity Dashboard
- Behavioral Analytics
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- For Websites
- Heatmaps
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Website Analytics

### Microsoft Clarity

- A/B Testing
- API
- Activity Dashboard
- Behavioral Analytics
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- For Websites
- Heatmaps
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Website Analytics

## Links

- [View Matomo Profile](https://www.softwareadvice.com.au/software/101543/matomo)
- [View Microsoft Clarity Profile](https://www.softwareadvice.com.au/software/402208/microsoft-clarity)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/101543/402208/matomo/vs/microsoft-clarity)

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