---
description: Compare Mailchimp vs HubSpot Marketing Hub regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs HubSpot Marketing Hub Comparison
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/1682/lead-management/software) > [Mailchimp \<span\>vs\</span\> HubSpot Marketing Hub](https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub)

# Compare Mailchimp vs HubSpot Marketing Hub

Canonical: https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub

> Detailed comparison between Mailchimp and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | HubSpot Marketing Hub |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 6220 |
| **Starting Price** | USD 13.00 | USD 15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimisation
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real Time Editing
- Segmentation
- Social Marketing
- Website Publishing Options
- Website Visitor Tracking

### HubSpot Marketing Hub

- API
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Conversion Rate Optimisation
- Dashboard
- Email Management
- Engagement Tracking
- Filtering
- Form Builder
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real Time Editing
- Segmentation
- Social Marketing
- Website Publishing Options
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
- [View HubSpot Marketing Hub Profile](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs HubSpot Marketing Hub Comparison","description":"Compare Mailchimp vs HubSpot Marketing Hub regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub","about":[{"@id":"https://www.softwareadvice.com.au/software/111921/mailchimp#software"},{"@id":"https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.com.au/software/111921/mailchimp","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/111921/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"HubSpot Marketing Hub","description":"HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.\n\n\nMarketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers.\n\n\nHubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/b8afd6ab-0a40-46e6-90a8-a7944ba27407.png","url":"https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Management Software","position":2,"item":"/directory/1682/lead-management/software","@type":"ListItem"},{"name":"Mailchimp vs HubSpot Marketing Hub","position":3,"item":"https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/111921/119437/mailchimp/vs/hubspot-marketing-hub#breadcrumblist"}]}
</script>