---
description: Compare Mailchimp vs ActiveTrail regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs ActiveTrail Comparison
---

Breadcrumb: [Home](/) > [Email Tracking Software](/directory/4728/email-tracking/software) > [Mailchimp \<span\>vs\</span\> ActiveTrail](https://www.softwareadvice.com.au/compare/111921/123940/mailchimp/vs/activetrail)

# Compare Mailchimp vs ActiveTrail

Canonical: https://www.softwareadvice.com.au/compare/111921/123940/mailchimp/vs/activetrail

> Detailed comparison between Mailchimp and ActiveTrail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | ActiveTrail |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17572 | 28 |
| **Starting Price** | USD 13.00 | USD 8.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Mailchimp

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customisable Branding
- Dynamic Content
- Email Management
- Form Builder
- GDPR Compliance
- Lead Capture
- Monitoring
- Multi-Channel Communication
- Personalization
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Subscriber Management

### ActiveTrail

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customisable Branding
- Dynamic Content
- Email Management
- Form Builder
- GDPR Compliance
- Lead Capture
- Monitoring
- Multi-Channel Communication
- Personalization
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View Mailchimp Profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
- [View ActiveTrail Profile](https://www.softwareadvice.com.au/software/123940/activetrail)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/111921/123940/mailchimp/vs/activetrail)

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