---
description: Compare Mailchimp vs Google Ads regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs Google Ads Comparison
---

Breadcrumb: [Home](/) > [SMS Marketing Software](/directory/4532/sms-marketing/software) > [Mailchimp \<span\>vs\</span\> Google Ads](https://www.softwareadvice.com.au/compare/111921/135892/mailchimp/vs/google-ads)

# Compare Mailchimp vs Google Ads

Canonical: https://www.softwareadvice.com.au/compare/111921/135892/mailchimp/vs/google-ads

> Detailed comparison between Mailchimp and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Google Ads |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17572 | 1006 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Key features

### Mailchimp

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Customizable Reports
- Engagement Tracking
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Product Catalog
- ROI Tracking
- Real-Time Data
- Scheduling
- Third-Party Integrations
- Website Visitor Tracking

### Google Ads

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- Lead Generation
- Monitoring
- Multi-Campaign
- ROI Tracking
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
- [View Google Ads Profile](https://www.softwareadvice.com.au/software/135892/google-ads)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/111921/135892/mailchimp/vs/google-ads)

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