---
description: Compare Mailchimp vs Social Media Marketing Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Mailchimp vs Social Media Marketing Platform Comparison
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Mailchimp \<span\>vs\</span\> Social Media Marketing Platform](https://www.softwareadvice.com.au/compare/111921/389121/mailchimp/vs/social-media-marketing-platform)

# Compare Mailchimp vs Social Media Marketing Platform

Canonical: https://www.softwareadvice.com.au/compare/111921/389121/mailchimp/vs/social-media-marketing-platform

> Detailed comparison between Mailchimp and Social Media Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Social Media Marketing Platform |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 3 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk |
| **Training** | Live Online, Webinars, Documentation, Videos | - |

## Key features

### Mailchimp

- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Content Library
- Content Management
- Customizable Reports
- Engagement Tracking
- Image Library
- Lead Management
- Monitoring
- Multi-Campaign
- Performance Metrics
- Post Scheduling
- Product Catalog
- Reporting/Analytics
- Scheduling
- Social Promotion
- Website Visitor Tracking

### Social Media Marketing Platform

- Activity Dashboard
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Content Library
- Content Management
- Engagement Tracking
- Image Library
- Multi-Campaign
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Social Promotion

## Links

- [View Mailchimp Profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
- [View Social Media Marketing Platform Profile](https://www.softwareadvice.com.au/software/389121/social-media-marketing-platform)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/111921/389121/mailchimp/vs/social-media-marketing-platform)

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