---
description: Compare Instagram vs Hootsuite regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Instagram vs Hootsuite Comparison
---

Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram \<span\>vs\</span\> Hootsuite](https://www.softwareadvice.com.au/compare/115029/137620/instagram/vs/hootsuite)

# Compare Instagram vs Hootsuite

Canonical: https://www.softwareadvice.com.au/compare/115029/137620/instagram/vs/hootsuite

> Detailed comparison between Instagram and Hootsuite. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Instagram | Hootsuite |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 5144 | 3795 |
| **Starting Price** | - | USD 399.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | FAQs/Forum, Knowledge Base | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Instagram

- Automated Publishing
- Blogs
- Brand Tracking
- Chat/Messaging
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Engagement Tracking
- Filtering
- Group Management
- Live Chat
- Monitoring
- Multi-Account Management
- Post Scheduling
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration

### Hootsuite

- Automated Publishing
- Blogs
- Brand Tracking
- Chat/Messaging
- Commenting/Notes
- Content Management
- Customer Engagement
- Customisable Branding
- Engagement Tracking
- Filtering
- Group Management
- Live Chat
- Monitoring
- Multi-Account Management
- Post Scheduling
- Real Time Editing
- Reporting/Analytics
- Search/Filter
- Social Advertising
- Social Media Integration

## Links

- [View Instagram Profile](https://www.softwareadvice.com.au/software/115029/instagram)
- [View Hootsuite Profile](https://www.softwareadvice.com.au/software/137620/hootsuite)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/115029/137620/instagram/vs/hootsuite)

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