---
description: Compare Hotjar vs Mixpanel regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Hotjar vs Mixpanel Comparison
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Hotjar \<span\>vs\</span\> Mixpanel](https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel)

# Compare Hotjar vs Mixpanel

Canonical: https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel

> Detailed comparison between Hotjar and Mixpanel. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hotjar | Mixpanel |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 539 | 145 |
| **Starting Price** | USD 39.00 | USD 25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Hotjar

- API
- Activity Dashboard
- Audience Targeting
- Collaboration Tools
- Communication Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Engagement Tracking
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Multiple Site Management
- Performance Metrics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Visualization
- Website Analytics

### Mixpanel

- API
- Activity Dashboard
- Audience Targeting
- Collaboration Tools
- Communication Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard
- Engagement Tracking
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Multiple Site Management
- Performance Metrics
- Reporting/Analytics
- Tagging
- Visual Analytics
- Visualization
- Website Analytics

## Links

- [View Hotjar Profile](https://www.softwareadvice.com.au/software/136486/hotjar)
- [View Mixpanel Profile](https://www.softwareadvice.com.au/software/367563/mixpanel)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hotjar vs Mixpanel Comparison","description":"Compare Hotjar vs Mixpanel regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel","about":[{"@id":"https://www.softwareadvice.com.au/software/136486/hotjar#software"},{"@id":"https://www.softwareadvice.com.au/software/367563/mixpanel#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Hotjar","description":"Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements.\n\nThe platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/de6acfc8-3e55-4db1-8a41-93635ddb7131.png","url":"https://www.softwareadvice.com.au/software/136486/hotjar","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/136486/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":539},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Mixpanel","description":"Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform.\n\nIt offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs).\n\nMixpanel comes with an application programming interface (API), which facilitates integration with several third-party platforms such as AB Tasty, Alooma, Apptimize, Branch Metrics, Chartio, Google Cloud Platform, Intercom and more. The platform is available to users for free and on monthly subscriptions. Support is extended via phone and email.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9f63658d-124b-42af-825d-debd613f1c1d.png","url":"https://www.softwareadvice.com.au/software/367563/mixpanel","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/367563/mixpanel#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":145},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/1702/analytics-tools/software","@type":"ListItem"},{"name":"Hotjar vs Mixpanel","position":3,"item":"https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/136486/367563/hotjar/vs/mixpanel#breadcrumblist"}]}
</script>
