---
description: Compare Google Analytics 360 vs Looker regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Looker Comparison
---

Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360 \<span\>vs\</span\> Looker](https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker)

# Compare Google Analytics 360 vs Looker

Canonical: https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker

> Detailed comparison between Google Analytics 360 and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Looker |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8089 | 282 |
| **Starting Price** | - | USD 2,000.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Dashboard
- Data Capture and Transfer
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

### Looker

- A/B Testing
- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Dashboard
- Data Capture and Transfer
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View Looker Profile](https://www.softwareadvice.com.au/software/140986/looker)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Looker Comparison","description":"Compare Google Analytics 360 vs Looker regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker","about":[{"@id":"https://www.softwareadvice.com.au/software/137155/google-analytics#software"},{"@id":"https://www.softwareadvice.com.au/software/140986/looker#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f469604e-be26-4b52-99d4-f6df1e28454a.png","url":"https://www.softwareadvice.com.au/software/137155/google-analytics","@id":"https://www.softwareadvice.com.au/software/137155/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Looker","description":"Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions.\n\nLooker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior and evaluate distribution processes. Users can also \"view source\" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers.\n\nWith Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.\n\nLooker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media and technology.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/928bd925-b5b0-4743-a0db-d75a0597a538.png","url":"https://www.softwareadvice.com.au/software/140986/looker","@id":"https://www.softwareadvice.com.au/software/140986/looker#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":282},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"@id":"https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Manufacturing BI Software","position":2,"item":"/directory/3828/manufacturing/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Looker","position":3,"item":"https://www.softwareadvice.com.au/compare/137155/140986/google-analytics/vs/looker","@type":"ListItem"}]}]}
</script>