---
description: Compare Google Analytics 360 vs Similarweb regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Similarweb Comparison
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Google Analytics 360 \<span\>vs\</span\> Similarweb](https://www.softwareadvice.com.au/compare/137155/156898/google-analytics/vs/similarweb-pro)

# Compare Google Analytics 360 vs Similarweb

Canonical: https://www.softwareadvice.com.au/compare/137155/156898/google-analytics/vs/similarweb-pro

> Detailed comparison between Google Analytics 360 and Similarweb. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Similarweb |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 251 |
| **Starting Price** | - | USD 125.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Customizable Reports
- Dashboard
- Interactive Reports
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

### Similarweb

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Charting
- Customizable Reports
- Dashboard
- Interactive Reports
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View Similarweb Profile](https://www.softwareadvice.com.au/software/156898/similarweb-pro)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/156898/google-analytics/vs/similarweb-pro)

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