---
description: Compare Google Analytics 360 vs Matrix Analytics regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Matrix Analytics Comparison
---

Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360 \<span\>vs\</span\> Matrix Analytics](https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics)

# Compare Google Analytics 360 vs Matrix Analytics

Canonical: https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics

> Detailed comparison between Google Analytics 360 and Matrix Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Matrix Analytics |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 8089 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Alerts/Notifications
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Integration
- Data Visualization
- Forecasting
- KPI Monitoring
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Matrix Analytics

- API
- Alerts/Notifications
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Import/Export
- Data Visualization
- Forecasting
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View Matrix Analytics Profile](https://www.softwareadvice.com.au/software/238645/matrix-analytics)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Matrix Analytics Comparison","description":"Compare Google Analytics 360 vs Matrix Analytics regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics","about":[{"@id":"https://www.softwareadvice.com.au/software/137155/google-analytics#software"},{"@id":"https://www.softwareadvice.com.au/software/238645/matrix-analytics#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f469604e-be26-4b52-99d4-f6df1e28454a.png","url":"https://www.softwareadvice.com.au/software/137155/google-analytics","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/137155/google-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"name":"Matrix Analytics","description":"Matrix Analytics is designed to allow the grouping in a single database of the information necessary for the analysis and management of a company, offering a global vision of the company's activity. \n\nIt also avoids the dispersion of information by centralising key data and indicators from all the company's departments and offers cross-indicator analysis. The integration of data is carried out by direct introduction into an adapted table, or by importing from other applications: human resources, accounting, purchasing, ERP, GMAO, CAPM....\n\nMatrix Analytics offers the possibility of consulting data and indicators transversally and in real time between directorates, defining authorisations according to the degree of confidentiality of the information. \n\nMatrix Analytics provides indicators to enrich the dialogue between management and each department of the establishment and to serve as a reference for the actions of the General Management. The originality of the construction of Matrix Analytics allows permanent adaptability to the needs and evolution of the company while limiting development costs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5d3364d0-a941-44e3-a78f-6eacad302408.jpeg","url":"https://www.softwareadvice.com.au/software/238645/matrix-analytics","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/238645/matrix-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Manufacturing BI Software","position":2,"item":"/directory/3828/manufacturing/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Matrix Analytics","position":3,"item":"https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/137155/238645/google-analytics/vs/matrix-analytics#breadcrumblist"}]}
</script>