---
description: Compare Google Analytics 360 vs Mixpanel regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Mixpanel Comparison
---

Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360 \<span\>vs\</span\> Mixpanel](https://www.softwareadvice.com.au/compare/137155/367563/google-analytics/vs/mixpanel)

# Compare Google Analytics 360 vs Mixpanel

Canonical: https://www.softwareadvice.com.au/compare/137155/367563/google-analytics/vs/mixpanel

> Detailed comparison between Google Analytics 360 and Mixpanel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Mixpanel |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8089 | 145 |
| **Starting Price** | - | USD 25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Google Analytics 360

- API
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Connectors
- Data Discovery
- Data Management
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Product Data Management
- Referral Tracking
- Reporting/Analytics
- Single Page View
- Tagging
- Visualization
- Website Analytics

### Mixpanel

- API
- Campaign Management
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Connectors
- Data Discovery
- Data Management
- Interactive Reports
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Product Data Management
- Referral Tracking
- Reporting/Analytics
- Single Page View
- Tagging
- Visualization
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View Mixpanel Profile](https://www.softwareadvice.com.au/software/367563/mixpanel)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/367563/google-analytics/vs/mixpanel)

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