---
description: Compare Google Analytics 360 vs Segment regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Segment Comparison
---

Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360 \<span\>vs\</span\> Segment](https://www.softwareadvice.com.au/compare/137155/384327/google-analytics/vs/segment)

# Compare Google Analytics 360 vs Segment

Canonical: https://www.softwareadvice.com.au/compare/137155/384327/google-analytics/vs/segment

> Detailed comparison between Google Analytics 360 and Segment. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Segment |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8089 | 72 |
| **Starting Price** | - | USD 120.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Documentation |

## Key features

### Google Analytics 360

- API
- Campaign Management
- Campaign Tracking
- Customer Database
- Customer Segmentation
- Customizable Reports
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Forecasting
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Recommendations
- Reporting/Analytics
- Website Analytics

### Segment

- API
- Campaign Management
- Campaign Tracking
- Customer Database
- Customer Segmentation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Integration
- Forecasting
- Multi-Channel Data Collection
- Multi-Domain
- Performance Metrics
- Recommendations
- Reporting/Analytics
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View Segment Profile](https://www.softwareadvice.com.au/software/384327/segment)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/384327/google-analytics/vs/segment)

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