---
description: Compare Google Analytics 360 vs IBM Cognos Analytics regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs IBM Cognos Analytics Comparison
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/4142/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> IBM Cognos Analytics](https://www.softwareadvice.com.au/compare/137155/393537/google-analytics/vs/ibm-cognos-analytics)

# Compare Google Analytics 360 vs IBM Cognos Analytics

Canonical: https://www.softwareadvice.com.au/compare/137155/393537/google-analytics/vs/ibm-cognos-analytics

> Detailed comparison between Google Analytics 360 and IBM Cognos Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | IBM Cognos Analytics |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 8089 | 137 |
| **Starting Price** | - | USD 10.60 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Webinars, Videos |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Reports
- Dashboard
- Data Connectors
- Data Discovery
- Data Integration
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

### IBM Cognos Analytics

- API
- Access Controls/Permissions
- Ad hoc Reporting
- Collaboration Tools
- Customizable Reports
- Dashboard
- Data Connectors
- Data Discovery
- Data Integration
- Interactive Reports
- KPI Monitoring
- Marketing Reports
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View IBM Cognos Analytics Profile](https://www.softwareadvice.com.au/software/393537/ibm-cognos-analytics)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/393537/google-analytics/vs/ibm-cognos-analytics)

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