---
description: Compare Google Analytics 360 vs Microsoft Access regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Analytics 360 vs Microsoft Access Comparison
---

Breadcrumb: [Home](/) > [Manufacturing BI Software](/directory/3828/manufacturing/software) > [Google Analytics 360 \<span\>vs\</span\> Microsoft Access](https://www.softwareadvice.com.au/compare/137155/397748/google-analytics/vs/microsoft-access)

# Compare Google Analytics 360 vs Microsoft Access

Canonical: https://www.softwareadvice.com.au/compare/137155/397748/google-analytics/vs/microsoft-access

> Detailed comparison between Google Analytics 360 and Microsoft Access. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Microsoft Access |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 8092 | 207 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online |

## Key features

### Google Analytics 360

- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Customizable Reports
- Data Connectors
- Data Integration
- Data Visualization
- Intelligent Search
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Site Search Tracking

### Microsoft Access

- API
- Access Controls/Permissions
- Activity Dashboard
- Data Connectors
- Data Dictionary Management
- Data Visualization
- Real-Time Monitoring
- Relational Database Management
- Reporting & Statistics

## Links

- [View Google Analytics 360 Profile](https://www.softwareadvice.com.au/software/137155/google-analytics)
- [View Microsoft Access Profile](https://www.softwareadvice.com.au/software/397748/microsoft-access)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/137155/397748/google-analytics/vs/microsoft-access)

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