---
description: Compare Instapage vs VWO Testing regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Instapage vs VWO Testing Comparison
---

Breadcrumb: [Home](/) > [Display Advertising Software](/directory/4656/display-advertising/software) > [Instapage \<span\>vs\</span\> VWO Testing](https://www.softwareadvice.com.au/compare/139951/158908/instapage/vs/vwo-testing)

# Compare Instapage vs VWO Testing

Canonical: https://www.softwareadvice.com.au/compare/139951/158908/instapage/vs/vwo-testing

> Detailed comparison between Instapage and VWO Testing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Instapage | VWO Testing |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 365 | 91 |
| **Starting Price** | USD 79.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Instapage

- A/B Testing
- API
- Audience Targeting
- Behavioral Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Experience Management
- Heatmaps
- Landing Pages/Web Forms
- Monitoring
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Visual Editor
- Website Analytics

### VWO Testing

- A/B Testing
- API
- Audience Targeting
- Behavioral Targeting
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Experience Management
- Heatmaps
- Landing Pages/Web Forms
- Monitoring
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Split Testing
- Visual Editor
- Website Analytics

## Links

- [View Instapage Profile](https://www.softwareadvice.com.au/software/139951/instapage)
- [View VWO Testing Profile](https://www.softwareadvice.com.au/software/158908/vwo-testing)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/139951/158908/instapage/vs/vwo-testing)

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