---
description: Compare Looker vs Zoho Analytics regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Looker vs Zoho Analytics Comparison
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Looker \<span\>vs\</span\> Zoho Analytics](https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics)

# Compare Looker vs Zoho Analytics

Canonical: https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics

> Detailed comparison between Looker and Zoho Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Looker | Zoho Analytics |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 282 | 360 |
| **Starting Price** | USD 2,000.00 | $35.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Looker

- AI/Machine Learning
- API
- Ad hoc Reporting
- Dashboard
- Data Capture and Transfer
- Financial Reporting
- Functions/Calculations
- High Volume Processing
- Integration into Third Party Applications
- KPI Monitoring
- Key Performance Indicators
- Marketing Reports
- Monitoring
- Multi-User Collaboration
- No-Code
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Single Sign On
- Streaming Analytics

### Zoho Analytics

- AI/Machine Learning
- API
- Ad hoc Reporting
- Dashboard
- Data Capture and Transfer
- Financial Reporting
- Functions/Calculations
- High Volume Processing
- Integration into Third Party Applications
- KPI Monitoring
- Key Performance Indicators
- Marketing Reports
- Monitoring
- Multi-User Collaboration
- No-Code
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Single Sign On
- Streaming Analytics

## Links

- [View Looker Profile](https://www.softwareadvice.com.au/software/140986/looker)
- [View Zoho Analytics Profile](https://www.softwareadvice.com.au/software/393551/zoho-analytics)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Looker vs Zoho Analytics Comparison","description":"Compare Looker vs Zoho Analytics regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics","about":[{"@id":"https://www.softwareadvice.com.au/software/140986/looker#software"},{"@id":"https://www.softwareadvice.com.au/software/393551/zoho-analytics#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Looker","description":"Looker is a cloud-based business intelligence (BI) platform designed to explore and analyze data. The solution helps businesses to capture and analyze data from multiple sources and make data-driven decisions.\n\nLooker provides business teams the ability to analyze supply chains, market digitally, quantify customer value, interpret customer behavior and evaluate distribution processes. Users can also \"view source\" to understand how the data they are viewing is being manipulated. The dashboards allow presenting data and insights using customizable charts, graphs and reports. All dashboards and queries can be drilled into, so users can discover information in multiple layers.\n\nWith Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.\n\nLooker is used in many industry sectors across the US and Canada including e-commerce, construction, education, finance, healthcare, media and technology.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/928bd925-b5b0-4743-a0db-d75a0597a538.png","url":"https://www.softwareadvice.com.au/software/140986/looker","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/140986/looker#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":282},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"name":"Zoho Analytics","description":"Zoho Analytics is a business intelligence and analytics platform designed to convert raw data into insights through visual analysis and AI-driven tools. It supports data analysts, business users, data engineers, and data scientists across various industries by enabling data-driven decision-making through reporting and dashboard creation. It is suitable for organizations of different sizes.\n\nThe platform includes data integration capabilities with numerous connectors for databases, data warehouses, data lakes, business applications, files, and feeds. It allows data preparation using a visual pipeline builder with various transformation functions and AI-assisted data quality tools. The drag-and-drop interface provides multiple visualization options for creating reports and dashboards. A conversational AI tool enables natural language interactions for building analytics assets and querying data. Advanced features include predictive modeling, custom model development with Python, anomaly detection, and scenario simulation.\n\nZoho Analytics supports cloud-based, on-premise, and embedded deployment options. It includes security features such as access permissions, row-level security, and GDPR compliance. Collaboration tools allow sharing insights through channels such as email and communication platforms. Data storytelling features assist with presentations and branded portals. The platform also offers APIs, SDKs, and mobile applications for accessing analytics remotely.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5cfe64b2-5440-44d3-b02c-12dc31ca93f1.png","url":"https://www.softwareadvice.com.au/software/393551/zoho-analytics","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/393551/zoho-analytics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":360},"offers":{"price":"35","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Attribution Software","position":2,"item":"/directory/4315/marketing-attribution/software","@type":"ListItem"},{"name":"Looker vs Zoho Analytics","position":3,"item":"https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/140986/393551/looker/vs/zoho-analytics#breadcrumblist"}]}
</script>
