---
description: Compare Marketo Engage vs Smaply regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Marketo Engage vs Smaply Comparison
---

Breadcrumb: [Home](/) > [Marketing Software](/directory/4630/marketing/software) > [Marketo Engage \<span\>vs\</span\> Smaply](https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply)

# Compare Marketo Engage vs Smaply

Canonical: https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply

> Detailed comparison between Marketo Engage and Smaply. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Marketo Engage | Smaply |
| **Overall rating** | 4.3/5 | 4.4/5 |
| **Total Reviews** | 710 | 20 |
| **Starting Price** | - | EUR 0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Marketo Engage

- Access Controls/Permissions
- Attribution Modeling
- Collaboration Tools
- Customer Database
- Customer History
- Customer Profiles
- Customizable Reports
- Customizable Templates
- Experience Management
- Generative AI
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Website Analytics

### Smaply

- Access Controls/Permissions
- Attribution Modeling
- Collaboration Tools
- Customer Database
- Customer History
- Customer Profiles
- Customizable Reports
- Customizable Templates
- Experience Management
- Generative AI
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Visual Analytics
- Website Analytics

## Links

- [View Marketo Engage Profile](https://www.softwareadvice.com.au/software/21522/marketo-engage)
- [View Smaply Profile](https://www.softwareadvice.com.au/software/90508/smaply)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Marketo Engage vs Smaply Comparison","description":"Compare Marketo Engage vs Smaply regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply","about":[{"@id":"https://www.softwareadvice.com.au/software/21522/marketo-engage#software"},{"@id":"https://www.softwareadvice.com.au/software/90508/smaply#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Marketo Engage","description":"Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue.\n\nThe platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement.\n\nMarketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/79c03ce5-3d76-42b2-a541-6e7b2ff87d84.png","url":"https://www.softwareadvice.com.au/software/21522/marketo-engage","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/21522/marketo-engage#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":710},"operatingSystem":"Cloud"},{"name":"Smaply","description":"A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools.\n\nBesides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions.\n\nMoreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. \n\nRobust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. \n\nWe offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users.\nSmaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be.\nManage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities.\nThe Smaply blog provides you with in-depth knowledge about customer-centered innovation.\nYou can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2c47fc77-932e-4e2f-8816-5b714b18bd5a.png","url":"https://www.softwareadvice.com.au/software/90508/smaply","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/90508/smaply#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":20},"offers":{"price":"0","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Software","position":2,"item":"/directory/4630/marketing/software","@type":"ListItem"},{"name":"Marketo Engage vs Smaply","position":3,"item":"https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/21522/90508/marketo-engage/vs/smaply#breadcrumblist"}]}
</script>