---
description: Compare iContact vs Google Marketing Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: iContact vs Google Marketing Platform Comparison
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/3905/social-media-marketing/software) > [iContact \<span\>vs\</span\> Google Marketing Platform](https://www.softwareadvice.com.au/compare/21842/367319/icontact/vs/google-marketing-platform)

# Compare iContact vs Google Marketing Platform

Canonical: https://www.softwareadvice.com.au/compare/21842/367319/icontact/vs/google-marketing-platform

> Detailed comparison between iContact and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | iContact | Google Marketing Platform |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 603 | 25 |
| **Starting Price** | USD 14.00 | - |
| **Free Trial** | - | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### iContact

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Segmentation
- Data Visualization
- Email Monitoring
- Lead Management
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

### Google Marketing Platform

- A/B Testing
- Ad hoc Reporting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Segmentation
- Customizable Reports
- Data Visualization
- KPI Monitoring
- Multi-Campaign
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

## Links

- [View iContact Profile](https://www.softwareadvice.com.au/software/21842/icontact)
- [View Google Marketing Platform Profile](https://www.softwareadvice.com.au/software/367319/google-marketing-platform)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/21842/367319/icontact/vs/google-marketing-platform)

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