---
description: Compare Linkly vs Zaper regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Linkly vs Zaper Comparison
---

Breadcrumb: [Home](/) > [URL Shortener Software](/directory/4420/url-shortener/software) > [Linkly \<span\>vs\</span\> Zaper](https://www.softwareadvice.com.au/compare/223801/358998/linkly/vs/zaper)

# Compare Linkly vs Zaper

Canonical: https://www.softwareadvice.com.au/compare/223801/358998/linkly/vs/zaper

> Detailed comparison between Linkly and Zaper. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Linkly | Zaper |
| **Overall rating** | 4.8/5 | 5.0/5 |
| **Total Reviews** | 56 | 8 |
| **Starting Price** | USD 29.00 | BRL 47.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | Live Online, Documentation, Videos | - |

## Key features

### Linkly

- A/B Testing
- API
- Backlink Management
- Click Tracking
- Custom Domains
- Customer Activity Tracking
- Customisable Branding
- Dashboard
- Data Import/Export
- Engagement Tracking
- For Marketing and Advertising
- Link Analytics
- Link Redirection/Link Rotator
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Tag Management
- URL Customization
- URL Shortener

### Zaper

- API
- Click Tracking
- Custom Domains
- Data Import/Export
- Link Analytics
- Real-Time Analytics
- URL Customization
- URL Shortener

## Links

- [View Linkly Profile](https://www.softwareadvice.com.au/software/223801/linkly)
- [View Zaper Profile](https://www.softwareadvice.com.au/software/358998/zaper)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/223801/358998/linkly/vs/zaper)

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