---
description: Compare Salesforce Marketing Cloud vs Permutive regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Salesforce Marketing Cloud vs Permutive Comparison
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Permutive](https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp)

# Compare Salesforce Marketing Cloud vs Permutive

Canonical: https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp

> Detailed comparison between Salesforce Marketing Cloud and Permutive. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Permutive |
| **Overall rating** | 4.2/5 | 4.0/5 |
| **Total Reviews** | 529 | 1 |
| **Starting Price** | USD 25.00 | - |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Access Controls/Permissions
- Activity Tracking
- Ad Network Integration
- Audience Targeting
- Behavioral Analytics
- CRM
- Campaign Planning
- Campaign Segmentation
- Collaboration Tools
- Customizable Reports
- Data Capture and Transfer
- Monitoring
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

### Permutive

- API
- Access Controls/Permissions
- Activity Tracking
- Ad Network Integration
- Audience Targeting
- Behavioral Analytics
- CRM
- Campaign Planning
- Campaign Segmentation
- Collaboration Tools
- Customizable Reports
- Data Capture and Transfer
- Monitoring
- Predictive Analytics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Visual Analytics

## Links

- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm)
- [View Permutive Profile](https://www.softwareadvice.com.au/software/148663/permutive-dmp)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Permutive Comparison","description":"Compare Salesforce Marketing Cloud vs Permutive regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp","about":[{"@id":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm#software"},{"@id":"https://www.softwareadvice.com.au/software/148663/permutive-dmp#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp#webpage","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"}},{"name":"Salesforce Marketing Cloud","description":"Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. \n\n\nAudience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation.\n\n\nFormerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b1cbb67-989a-4a22-a71f-387b545bab91.png","url":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":529},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Permutive","description":"The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.\n\nOur audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audiences by using first-party data, without ever exposing consumers’ PII.\n\nWith Permutive’s Audience Platform, publishers create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales.\n\nPublishers can:\n- Capture behavioural, contextual, technographic, and declared data from the publishers’ audience across multiple channels.\n- Analyse audience data and create cohorts to be used for advertising activation in-session\n- Model first-party data to all of the audience to increase addressability and targeting options\n- Analyse and optimize campaign and cohort performance to enhance advertising revenue.\n\nFor advertisers, the Permutive Audience Platform connects them to hundreds of trusted publishers to discover, plan for and activate audiences in-the-moment. All based on first-party data.\n\nAdvertisers can:\n- Connect with, and activate first-party audiences from trusted publishers who use the Permutive Audience Platform; without using 3rd party data or exposing PII.\n- Create lookalike audiences by matching their owned first-party data securely, via a built-in cleanroom, with connected publisher first-party data.\n- Get insights on the behaviour and interests of their desired audience across the trusted publishers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a11c0ef0-fe26-487c-a2e5-3465fdb5c10f.png","url":"https://www.softwareadvice.com.au/software/148663/permutive-dmp","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/148663/permutive-dmp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":1},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","@id":"https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/4276/personalization/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Permutive","position":3,"item":"https://www.softwareadvice.com.au/compare/22998/148663/salesforce-socialcrm/vs/permutive-dmp","@type":"ListItem"}]}]}
</script>
