---
description: Compare Salesforce Marketing Cloud vs Terminus regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Salesforce Marketing Cloud vs Terminus Comparison
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4650/data-management-platforms/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Terminus](https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus)

# Compare Salesforce Marketing Cloud vs Terminus

Canonical: https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus

> Detailed comparison between Salesforce Marketing Cloud and Terminus. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Terminus |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 526 | 140 |
| **Starting Price** | USD 25.00 | USD 0.01 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- Ad hoc Reporting
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Dashboard
- Dynamic Content
- Engagement Tracking
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Sales Analytics
- Segmentation
- Social Media Integration

### Terminus

- Ad hoc Reporting
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Dashboard
- Dynamic Content
- Engagement Tracking
- Lead Management
- Lead Qualification
- Multi-Channel Communication
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Sales Analytics
- Segmentation
- Social Media Integration

## Links

- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm)
- [View Terminus Profile](https://www.softwareadvice.com.au/software/73797/terminus)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Terminus Comparison","description":"Compare Salesforce Marketing Cloud vs Terminus regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus","about":[{"@id":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm#software"},{"@id":"https://www.softwareadvice.com.au/software/73797/terminus#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. \n\n\nAudience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation.\n\n\nFormerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b1cbb67-989a-4a22-a71f-387b545bab91.png","url":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Terminus","description":"Terminus is an account-based software for efficient marketing and sales purposes that provides an end-to-end solution for prioritizing and identifying target accounts, activation of sales for targeted search, multi-channel engagement and reporting to the entire business hierarchy. Through its account-based advertising options and LinkedIn sponsored content, decision-makers can engage targeted locations.\n\nTerminus also provides sales insights with valuable account data. It carries out account-level engagement aggregation by using alert sales, anonymous web traffic and surging engagement accounts to help team prioritize the accounts that have the greatest potential to eventually start a sales conversation.\n\nAnother integrated feature of this platform is the Account Hub which functions like an ABM command center, helping predicatively identify and segment target accounts. It provides a database with unified first and third party data to provide a 360-degree view of all contacts and accounts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5c206868-c3aa-47aa-9444-740a8c567d6f.png","url":"https://www.softwareadvice.com.au/software/73797/terminus","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/73797/terminus#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":140},"offers":{"price":"0.01","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Management Software","position":2,"item":"/directory/4650/data-management-platforms/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Terminus","position":3,"item":"https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/22998/73797/salesforce-socialcrm/vs/terminus#breadcrumblist"}]}
</script>
