---
description: Compare Salesforce Marketing Cloud vs Lotame regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Salesforce Marketing Cloud vs Lotame Comparison
---

Breadcrumb: [Home](/) > [Content Collaboration Platforms](/directory/4442/content-collaboration/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Lotame](https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame)

# Compare Salesforce Marketing Cloud vs Lotame

Canonical: https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame

> Detailed comparison between Salesforce Marketing Cloud and Lotame. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Lotame |
| **Overall rating** | 4.2/5 | 4.5/5 |
| **Total Reviews** | 526 | 30 |
| **Starting Price** | USD 25.00 | USD 1.00 |
| **Free Trial** | No | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Salesforce Marketing Cloud

- API
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Competitive Analysis
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Recovery
- Data Security
- Data Visualization
- Email Monitoring
- Engagement Tracking
- Lead Management
- Multi-Channel Marketing
- Reporting/Analytics
- Sales Activity Management

### Lotame

- API
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management
- Campaign Segmentation
- Competitive Analysis
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Security
- Data Visualization
- Engagement Tracking
- Multi-Channel Marketing
- Reporting/Analytics

## Links

- [View Salesforce Marketing Cloud Profile](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm)
- [View Lotame Profile](https://www.softwareadvice.com.au/software/77133/lotame)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Lotame Comparison","description":"Compare Salesforce Marketing Cloud vs Lotame regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame","about":[{"@id":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm#software"},{"@id":"https://www.softwareadvice.com.au/software/77133/lotame#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. \n\n\nAudience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation.\n\n\nFormerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9b1cbb67-989a-4a22-a71f-387b545bab91.png","url":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm","@id":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Lotame","description":"Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. \n\n\nLotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.\n\n\nLotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0c431aef-b9bc-4e2d-8814-28921d082712.png","url":"https://www.softwareadvice.com.au/software/77133/lotame","@id":"https://www.softwareadvice.com.au/software/77133/lotame#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":30},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@id":"https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Content Collaboration Platforms","position":2,"item":"/directory/4442/content-collaboration/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Lotame","position":3,"item":"https://www.softwareadvice.com.au/compare/22998/77133/salesforce-socialcrm/vs/lotame","@type":"ListItem"}]}]}
</script>