---
description: Compare Brand24 vs Brandwatch regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Brand24 vs Brandwatch Comparison
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/4221/social-media-monitoring/software) > [Brand24 \<span\>vs\</span\> Brandwatch](https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch)

# Compare Brand24 vs Brandwatch

Canonical: https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch

> Detailed comparison between Brand24 and Brandwatch. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Brand24 | Brandwatch |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 254 | 235 |
| **Starting Price** | USD 199.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Brand24

- Brand Tracking
- Competitor Monitoring
- Customer Engagement
- Customizable Reports
- Dashboard
- Email Alerts
- Engagement Tracking
- Filtering
- Impact Measurement
- Keyword Tracking
- Monitoring
- Natural Language Processing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Review Monitoring
- Search/Filter
- Social Media Integration

### Brandwatch

- Brand Tracking
- Competitor Monitoring
- Customer Engagement
- Customizable Reports
- Dashboard
- Email Alerts
- Engagement Tracking
- Filtering
- Impact Measurement
- Keyword Tracking
- Monitoring
- Natural Language Processing
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Review Monitoring
- Search/Filter
- Social Media Integration

## Links

- [View Brand24 Profile](https://www.softwareadvice.com.au/software/24347/brand24)
- [View Brandwatch Profile](https://www.softwareadvice.com.au/software/191170/brandwatch)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Brand24 vs Brandwatch Comparison","description":"Compare Brand24 vs Brandwatch regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch","about":[{"@id":"https://www.softwareadvice.com.au/software/24347/brand24#software"},{"@id":"https://www.softwareadvice.com.au/software/191170/brandwatch#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Brand24","description":"Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard.\n\nHow Brand24 Can Positively Impact Your Business?\n\n1. Public Relations\n\nWebsites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24.\n\nWith Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign.\n\nBrand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it. \n\nIn addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities.\n\nSome of the most important features include: \n— Presence score\n— Metrics of volume\n— Metrics of engagement\n— Metrics of reach \n— Metrics of sentiment \n— Metrics of influence\n— Custom Reports \n\n2. Competitor Analysis\n\nWith Brand24, you can keep tabs on your competitors' business and industry trends.\n\nYou'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you!\n\n3. Customer Insights\n\nMonitoring discussions about your brand may provide you with many valuable customer insights.\n\nFinding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24.\n\nA significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews.\n\n4. Sentiment Analysis\n\nThanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand.\n\nIt can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time.\n\nWith Brand24, you can quickly check whether the mentions are positive, negative or neutral.\n\nPR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis.\n\n5. Influencer Marketing\n\nBrand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! \n\nBrand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign.\n\n6. Customer Service\n\nBrand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments.\n\nOur tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively.\n\nOur Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates.\n\nAs you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fa75b2b0-20c5-4c6e-b4de-dce9e62e57b4.png","url":"https://www.softwareadvice.com.au/software/24347/brand24","@id":"https://www.softwareadvice.com.au/software/24347/brand24#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":254},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Brandwatch","description":"Brandwatch is a social suite designed to help businesses understand and engage with customers on digital platforms. It serves industries such as financial services, media and entertainment, retail, technology, and healthcare. The platform offers tools for market researchers, marketers, social media managers, and PR professionals to make data-driven decisions.\n\nThe platform lets businesses use AI technology to analyze online conversations, providing consumer intelligence and deep analytics from numerous sources. It includes real-time crisis monitoring with alerts and a content calendar for managing social media workflows. Tools for social media management, influencer marketing, and media intelligence are also available.\n\nBrandwatch integrates various features into a suite that supports enterprise clients in conducting research, monitoring brand perception, creating content strategies, and engaging with audiences across channels. It helps organizations protect brands and gain insights for improved audience engagement and social media activities.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6db8b149-3e5e-42f3-ad8d-7122c75258f2.png","url":"https://www.softwareadvice.com.au/software/191170/brandwatch","@id":"https://www.softwareadvice.com.au/software/191170/brandwatch#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":235},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"@id":"https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Monitoring Software","position":2,"item":"/directory/4221/social-media-monitoring/software","@type":"ListItem"},{"name":"Brand24 vs Brandwatch","position":3,"item":"https://www.softwareadvice.com.au/compare/24347/191170/brand24/vs/brandwatch","@type":"ListItem"}]}]}
</script>