---
description: Compare emBlue vs Emma by Marigold regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: emBlue vs Emma by Marigold Comparison
---

Breadcrumb: [Home](/) > [Customer Engagement Software](/directory/508/customer-engagement/software) > [emBlue \<span\>vs\</span\> Emma by Marigold](https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold)

# Compare emBlue vs Emma by Marigold

Canonical: https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold

> Detailed comparison between emBlue and Emma by Marigold. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | emBlue | Emma by Marigold |
| **Overall rating** | 4.4/5 | 4.2/5 |
| **Total Reviews** | 91 | 156 |
| **Starting Price** | USD 34.00 | USD 99.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep) |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### emBlue

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customisable Branding
- Customizable Reports
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Subscriber Management

### Emma by Marigold

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customisable Branding
- Customizable Reports
- Dynamic Content
- Email Management
- Engagement Tracking
- GDPR Compliance
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Subscriber Management

## Links

- [View emBlue Profile](https://www.softwareadvice.com.au/software/370225/emblue)
- [View Emma by Marigold Profile](https://www.softwareadvice.com.au/software/426694/emma-by-marigold)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"emBlue vs Emma by Marigold Comparison","description":"Compare emBlue vs Emma by Marigold regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold","about":[{"@id":"https://www.softwareadvice.com.au/software/370225/emblue#software"},{"@id":"https://www.softwareadvice.com.au/software/426694/emma-by-marigold#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"emBlue","description":"emBlue is a marketing automation platform designed to help businesses engage and communicate with clients through SMS, emails, push notifications. Key features include content management, audience segmentation, reporting, lead generation and omnichannel marketing.\n\nBusinesses can utilize emBlue’s predefined templates to prepare content for desktop, mobile and tablet on a drag-and-drop dashboard. It offers a remarketing solution, which lets businesses improve cross/up-selling through personalized emails. Marketing teams can connect with clients through calls, offer discount coupons on special occasions and segment them based on gender, geography and previous purchase orders. Additionally, team members can conduct split tests to identify emails with the highest open rates in the contact database and refine other marketing materials based on results.\n\nemBlue facilitates integration with several third-party applications such as Zapier, Magento, Lead Ads, Shopify, Google Sheets, PrestaShop, WoowUp, WooCommerce, Mailmunch and more. Pricing is available on monthly subscriptions and support is extended via chat, email, phone and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ec568766-0bee-463f-868e-8b030edf879a.png","url":"https://www.softwareadvice.com.au/software/370225/emblue","@id":"https://www.softwareadvice.com.au/software/370225/emblue#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":91},"offers":{"price":"34","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Emma by Marigold","description":"Emma by Marigold is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.\n\nEmma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.\n\nEmma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/93f39e03-bf80-4b38-8f21-4179190d0ad9.webp","url":"https://www.softwareadvice.com.au/software/426694/emma-by-marigold","@id":"https://www.softwareadvice.com.au/software/426694/emma-by-marigold#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":156},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Engagement Software","position":2,"item":"/directory/508/customer-engagement/software","@type":"ListItem"},{"name":"emBlue vs Emma by Marigold","position":3,"item":"https://www.softwareadvice.com.au/compare/370225/426694/emblue/vs/emma-by-marigold","@type":"ListItem"}]}]}
</script>