---
description: Compare Yotpo vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Yotpo vs Smile.io Comparison
---

Breadcrumb: [Home](/) > [Customer Satisfaction Software](/directory/4627/customer-satisfaction/software) > [Yotpo \<span\>vs\</span\> Smile.io](https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io)

# Compare Yotpo vs Smile.io

Canonical: https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io

> Detailed comparison between Yotpo and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Yotpo | Smile.io |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 375 | 67 |
| **Starting Price** | USD 199.00 | USD 199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Yotpo

- API
- Activity Dashboard
- Communication Management
- Customisable Branding
- Dashboard
- Email Marketing
- For Customer Referrals
- Gamification
- Loyalty Cards
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- Third-Party Integrations
- eCommerce Management

### Smile.io

- API
- Activity Dashboard
- Communication Management
- Customisable Branding
- Dashboard
- Email Marketing
- For Customer Referrals
- Gamification
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- Third-Party Integrations
- eCommerce Management

## Links

- [View Yotpo Profile](https://www.softwareadvice.com.au/software/40815/yotpo)
- [View Smile.io Profile](https://www.softwareadvice.com.au/software/329197/smile-io)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Yotpo vs Smile.io Comparison","description":"Compare Yotpo vs Smile.io regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io","about":[{"@id":"https://www.softwareadvice.com.au/software/40815/yotpo#software"},{"@id":"https://www.softwareadvice.com.au/software/329197/smile-io#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Yotpo","description":"Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increase search visibility among relevant shoppers.\n\nYotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as email marketing, marketing automation and analytics, social marketing, marketing resource management and search and mobile marketing. The solution helps users understand what customers think about their products and identify opportunities to improve customer experience.\n\nIntegrations include Shopify, Magento, BigCommerce and WooCommerce. Pricing is per month. Support is provided via a knowledge base.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9e1d64eb-ad6f-4b44-8a60-930b861ee488.png","url":"https://www.softwareadvice.com.au/software/40815/yotpo","@id":"https://www.softwareadvice.com.au/software/40815/yotpo#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":375},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Smile.io","description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.\n- Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel.\n- Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies.\n\nTrusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/060458fa-be6c-4e42-8ad3-a489fd7e6c04.webp","url":"https://www.softwareadvice.com.au/software/329197/smile-io","@id":"https://www.softwareadvice.com.au/software/329197/smile-io#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":67},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Satisfaction Software","position":2,"item":"/directory/4627/customer-satisfaction/software","@type":"ListItem"},{"name":"Yotpo vs Smile.io","position":3,"item":"https://www.softwareadvice.com.au/compare/40815/329197/yotpo/vs/smile-io","@type":"ListItem"}]}]}
</script>
