---
description: Compare Funnel vs Whatagraph regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Funnel vs Whatagraph Comparison
---

Breadcrumb: [Home](/) > [Data Collection Software](/directory/4339/data-collection/software) > [Funnel \<span\>vs\</span\> Whatagraph](https://www.softwareadvice.com.au/compare/41251/159187/funnel-dashboards-reports/vs/whatagraph)

# Compare Funnel vs Whatagraph

Canonical: https://www.softwareadvice.com.au/compare/41251/159187/funnel-dashboards-reports/vs/whatagraph

> Detailed comparison between Funnel and Whatagraph. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Whatagraph |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 19 | 84 |
| **Starting Price** | USD 120.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Funnel

- API
- Ad hoc Reporting
- CRM
- Collaboration Tools
- Customizable Reports
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Source Connectors
- Functions/Calculations
- KPI Monitoring
- Marketing Reports
- Performance Management
- Performance Metrics
- Private Dashboards
- Search/Filter
- Single Sign On
- Templates
- Visual Analytics

### Whatagraph

- API
- Ad hoc Reporting
- CRM
- Collaboration Tools
- Customizable Reports
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Integration
- Data Source Connectors
- Functions/Calculations
- KPI Monitoring
- Marketing Reports
- Performance Management
- Performance Metrics
- Private Dashboards
- Search/Filter
- Single Sign On
- Templates
- Visual Analytics

## Links

- [View Funnel Profile](https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports)
- [View Whatagraph Profile](https://www.softwareadvice.com.au/software/159187/whatagraph)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/41251/159187/funnel-dashboards-reports/vs/whatagraph)

-----

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