---
description: Compare Funnel vs Apptrove regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Funnel vs Apptrove Comparison
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Funnel \<span\>vs\</span\> Apptrove](https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove)

# Compare Funnel vs Apptrove

Canonical: https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove

> Detailed comparison between Funnel and Apptrove. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Funnel | Apptrove |
| **Overall rating** | 4.7/5 | - |
| **Total Reviews** | 19 | 0 |
| **Starting Price** | USD 120.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Funnel

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Management
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

### Apptrove

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Management
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

## Links

- [View Funnel Profile](https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports)
- [View Apptrove Profile](https://www.softwareadvice.com.au/software/525474/Apptrove)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Funnel vs Apptrove Comparison","description":"Compare Funnel vs Apptrove regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove","about":[{"@id":"https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports#software"},{"@id":"https://www.softwareadvice.com.au/software/525474/Apptrove#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Funnel","description":"Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide tools for reporting, measurement, and data export. It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance.\n\nThe platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance.\n\nFunnel adheres to enterprise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ef9aaa10-bf65-42cc-b1ff-e869d2d04c61.png","url":"https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":19},"offers":{"price":"120","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Apptrove","description":"Apptrove is a mobile measurement platform that helps businesses improve the performance of their mobile applications. It caters to gaming, finance, e-commerce, CTV/OTT, food and beverage, and travel industries.\n\nThe platform's deep linking capabilities enable marketers to create seamless customer experiences across multiple platforms and channels, with a focus on return on ad spend (ROAS) analytics. For iOS users, Apptrove provides real-time SKAN Analytics, allowing businesses to map user journeys and identify areas for improvement in the conversion funnel.\n\nApptrove offers a unified campaign dashboard, real-time ROI measurement, and customizable reporting, helping marketers track their marketing investments. Additionally, the platform allows for granular audience filtering and targeting, enabling the creation of contextual experiences that drive higher user lifetime value.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/59927c56-92d4-476e-a1d5-b1a89bd93cc9.png","url":"https://www.softwareadvice.com.au/software/525474/Apptrove","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/525474/Apptrove#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Attribution Software","position":2,"item":"/directory/4315/marketing-attribution/software","@type":"ListItem"},{"name":"Funnel vs Apptrove","position":3,"item":"https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/41251/525474/funnel-dashboards-reports/vs/Apptrove#breadcrumblist"}]}
</script>
