---
description: Compare ActiveCampaign vs Mailchimp regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign vs Mailchimp Comparison
---

Breadcrumb: [Home](/) > [Account Management Software](/directory/3606/account-management/software) > [ActiveCampaign \<span\>vs\</span\> Mailchimp](https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp)

# Compare ActiveCampaign vs Mailchimp

Canonical: https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp

> Detailed comparison between ActiveCampaign and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Mailchimp |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2561 | 17572 |
| **Starting Price** | $20.00 | USD 13.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

### Mailchimp

- API
- Archiving & Retention
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Conversion Rate Optimisation
- Customizable Reports
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Personalization
- Real-Time Data
- Referral Tracking
- Reminders
- Segmentation
- Social Marketing
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.softwareadvice.com.au/software/5398/activecampaign)
- [View Mailchimp Profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Mailchimp Comparison","description":"Compare ActiveCampaign vs Mailchimp regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp","about":[{"@id":"https://www.softwareadvice.com.au/software/5398/activecampaign#software"},{"@id":"https://www.softwareadvice.com.au/software/111921/mailchimp#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8261fbea-3ef2-458d-8c5b-6345bc0c92af.jpeg","url":"https://www.softwareadvice.com.au/software/5398/activecampaign","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/5398/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.com.au/software/111921/mailchimp","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/111921/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Account Management Software","position":2,"item":"/directory/3606/account-management/software","@type":"ListItem"},{"name":"ActiveCampaign vs Mailchimp","position":3,"item":"https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/5398/111921/activecampaign/vs/mailchimp#breadcrumblist"}]}
</script>
