---
description: Compare ActiveCampaign vs Drip regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign vs Drip Comparison
---

Breadcrumb: [Home](/) > [CRM for Startups Software](/directory/3235/startup/software) > [ActiveCampaign \<span\>vs\</span\> Drip](https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip)

# Compare ActiveCampaign vs Drip

Canonical: https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip

> Detailed comparison between ActiveCampaign and Drip. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | Drip |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2561 | 188 |
| **Starting Price** | $20.00 | USD 39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Referral Tracking
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

### Drip

- API
- Activity Tracking
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Conversion Rate Optimisation
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Personalization
- Referral Tracking
- Segmentation
- Social Marketing
- Subscriber Management
- Web Forms
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.softwareadvice.com.au/software/5398/activecampaign)
- [View Drip Profile](https://www.softwareadvice.com.au/software/266683/drip)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs Drip Comparison","description":"Compare ActiveCampaign vs Drip regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip","about":[{"@id":"https://www.softwareadvice.com.au/software/5398/activecampaign#software"},{"@id":"https://www.softwareadvice.com.au/software/266683/drip#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8261fbea-3ef2-458d-8c5b-6345bc0c92af.jpeg","url":"https://www.softwareadvice.com.au/software/5398/activecampaign","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/5398/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Drip","description":"Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites.\n\nDrip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard.\n\nIn today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to \"convert\" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they \"convert\" and become part of the community you're building.\n\nFrom its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.\n\nTry for 14 days and see why top e-cmmerce brands are switching to Drip. (No credit card required.)","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bec53d66-1af0-4ca8-9237-9182b7b1ed85.jpeg","url":"https://www.softwareadvice.com.au/software/266683/drip","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/266683/drip#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":188},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM for Startups Software","position":2,"item":"/directory/3235/startup/software","@type":"ListItem"},{"name":"ActiveCampaign vs Drip","position":3,"item":"https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/5398/266683/activecampaign/vs/drip#breadcrumblist"}]}
</script>