---
description: Compare ActiveCampaign vs Google Marketing Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign vs Google Marketing Platform Comparison
---

Breadcrumb: [Home](/) > [Lead Generation Software](/directory/1674/lead-generation/software) > [ActiveCampaign \<span\>vs\</span\> Google Marketing Platform](https://www.softwareadvice.com.au/compare/5398/367319/activecampaign/vs/google-marketing-platform)

# Compare ActiveCampaign vs Google Marketing Platform

Canonical: https://www.softwareadvice.com.au/compare/5398/367319/activecampaign/vs/google-marketing-platform

> Detailed comparison between ActiveCampaign and Google Marketing Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveCampaign | Google Marketing Platform |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2561 | 25 |
| **Starting Price** | $20.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### ActiveCampaign

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Segmentation
- Customizable Reports
- Email Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Sales Activity Management
- Tagging
- Visual Analytics

### Google Marketing Platform

- A/B Testing
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Channel Management
- Customer Segmentation
- Customizable Reports
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Tagging
- Visual Analytics

## Links

- [View ActiveCampaign Profile](https://www.softwareadvice.com.au/software/5398/activecampaign)
- [View Google Marketing Platform Profile](https://www.softwareadvice.com.au/software/367319/google-marketing-platform)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/5398/367319/activecampaign/vs/google-marketing-platform)

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