---
description: Compare ActiveCampaign vs emBlue regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign vs emBlue Comparison
---

Breadcrumb: [Home](/) > [Contact Management Software](/directory/434/contact-management/software) > [ActiveCampaign \<span\>vs\</span\> emBlue](https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue)

# Compare ActiveCampaign vs emBlue

Canonical: https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue

> Detailed comparison between ActiveCampaign and emBlue. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveCampaign | emBlue |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 2561 | 91 |
| **Starting Price** | $20.00 | USD 34.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### ActiveCampaign

- API
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customizable Reports
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### emBlue

- API
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Customizable Reports
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View ActiveCampaign Profile](https://www.softwareadvice.com.au/software/5398/activecampaign)
- [View emBlue Profile](https://www.softwareadvice.com.au/software/370225/emblue)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveCampaign vs emBlue Comparison","description":"Compare ActiveCampaign vs emBlue regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue","about":[{"@id":"https://www.softwareadvice.com.au/software/5398/activecampaign#software"},{"@id":"https://www.softwareadvice.com.au/software/370225/emblue#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"ActiveCampaign","description":"ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 950+ apps, uncover deep performance insights, and optimize your workflows so you win every day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8261fbea-3ef2-458d-8c5b-6345bc0c92af.jpeg","url":"https://www.softwareadvice.com.au/software/5398/activecampaign","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/5398/activecampaign#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2561},"offers":{"price":"20","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"emBlue","description":"emBlue is a marketing automation platform designed to help businesses engage and communicate with clients through SMS, emails, push notifications. Key features include content management, audience segmentation, reporting, lead generation and omnichannel marketing.\n\nBusinesses can utilize emBlue’s predefined templates to prepare content for desktop, mobile and tablet on a drag-and-drop dashboard. It offers a remarketing solution, which lets businesses improve cross/up-selling through personalized emails. Marketing teams can connect with clients through calls, offer discount coupons on special occasions and segment them based on gender, geography and previous purchase orders. Additionally, team members can conduct split tests to identify emails with the highest open rates in the contact database and refine other marketing materials based on results.\n\nemBlue facilitates integration with several third-party applications such as Zapier, Magento, Lead Ads, Shopify, Google Sheets, PrestaShop, WoowUp, WooCommerce, Mailmunch and more. Pricing is available on monthly subscriptions and support is extended via chat, email, phone and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ec568766-0bee-463f-868e-8b030edf879a.png","url":"https://www.softwareadvice.com.au/software/370225/emblue","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/370225/emblue#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":91},"offers":{"price":"34","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Contact Management Software","position":2,"item":"/directory/434/contact-management/software","@type":"ListItem"},{"name":"ActiveCampaign vs emBlue","position":3,"item":"https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/5398/370225/activecampaign/vs/emblue#breadcrumblist"}]}
</script>
