---
description: Compare Lofty vs Brivity Platform regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Lofty vs Brivity Platform Comparison
---

Breadcrumb: [Home](/) > [Real Estate Agency Software](/directory/4169/real-estate-agency/software) > [Lofty \<span\>vs\</span\> Brivity Platform](https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm)

# Compare Lofty vs Brivity Platform

Canonical: https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm

> Detailed comparison between Lofty and Brivity Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Lofty | Brivity Platform |
| **Overall rating** | 3.9/5 | 4.5/5 |
| **Total Reviews** | 126 | 37 |
| **Starting Price** | - | USD 299.99 |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Lofty

- API
- Activity Tracking
- CRM
- Call Logging
- Client Management
- Commenting/Notes
- Customer Database
- Customisable Branding
- Dashboard
- Document Management
- Email Management
- For Real Estate
- Lead Capture
- Lead Distribution
- Lead Management
- Process/Workflow Automation
- Reminders
- Sales Pipeline Management
- Segmentation
- Workflow Management

### Brivity Platform

- API
- Activity Tracking
- CRM
- Call Logging
- Client Management
- Commenting/Notes
- Customer Database
- Customisable Branding
- Dashboard
- Document Management
- Email Management
- For Real Estate
- Lead Capture
- Lead Distribution
- Lead Management
- Process/Workflow Automation
- Reminders
- Sales Pipeline Management
- Segmentation
- Workflow Management

## Links

- [View Lofty Profile](https://www.softwareadvice.com.au/software/60278/chime)
- [View Brivity Platform Profile](https://www.softwareadvice.com.au/software/119236/brivity-crm)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Lofty vs Brivity Platform Comparison","description":"Compare Lofty vs Brivity Platform regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm","about":[{"@id":"https://www.softwareadvice.com.au/software/60278/chime#software"},{"@id":"https://www.softwareadvice.com.au/software/119236/brivity-crm#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Lofty","description":"Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently.\n \nPowered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI.\n \nA key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle.\n \nTrusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e495b137-9914-4309-b85c-dc77b061b3cb.webp","url":"https://www.softwareadvice.com.au/software/60278/chime","@id":"https://www.softwareadvice.com.au/software/60278/chime#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":126},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"name":"Brivity Platform","description":"Brivity Platform's innovative tech helps high-performing real estate agents and teams streamline every aspect of their business from nurturing clients to marketing, and lead gen, saving them time and money, and increasing their bottom line.  \n\nBrivity features the top sought-after tools: \n&gt;Listing management\n&gt;Marketing and retargeting campaigns\n&gt;High-quality lead generation\n&gt;Lead nurturing and automation\n&gt;Client communication &amp; transparency\n&gt;Customizable action plans \n&gt;Automated deadline tracking\n&gt;Auto-dialer\n&gt;SMS text marketing\n&gt;On-the-go-app\n&gt;and much more!\n\nBrivity Platform integrates with many existing tools and systems, including MailChimp, Zapier, Google Contacts, plus others. Real estate teams can access drip campaigns, 1-click marketing, custom tags and filters, landing page generation, a client portal, document storage, mass email, plus more. Additionally, Brivity CRM supports click-to-call and text messaging capabilities directly from the platform. \n\nPricing is on a monthly subscription basis and varies depending on the number of users. Support is available via phone, email, and an online help center.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/1199d122-435a-438f-90e9-7e1b7f6fe3a0.png","url":"https://www.softwareadvice.com.au/software/119236/brivity-crm","@id":"https://www.softwareadvice.com.au/software/119236/brivity-crm#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":37},"offers":{"price":"299.99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Real Estate Agency Software","position":2,"item":"/directory/4169/real-estate-agency/software","@type":"ListItem"},{"name":"Lofty vs Brivity Platform","position":3,"item":"https://www.softwareadvice.com.au/compare/60278/119236/chime/vs/brivity-crm","@type":"ListItem"}]}]}
</script>
