---
description: Compare Lofty vs MRI Vault regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Lofty vs MRI Vault Comparison
---

Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [Lofty \<span\>vs\</span\> MRI Vault](https://www.softwareadvice.com.au/compare/60278/428722/chime/vs/mri-vault)

# Compare Lofty vs MRI Vault

Canonical: https://www.softwareadvice.com.au/compare/60278/428722/chime/vs/mri-vault

> Detailed comparison between Lofty and MRI Vault. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lofty | MRI Vault |
| **Overall rating** | 3.9/5 | - |
| **Total Reviews** | 126 | 0 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Lofty

- API
- Activity Tracking
- Agent Management
- CRM
- Client Management
- Customer Database
- Customisable Branding
- Document Management
- For Real Estate
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Property Management
- Reminders
- Reporting/Analytics
- Segmentation
- Social Media Integration
- Template Management
- Workflow Management

### MRI Vault

- API
- Activity Tracking
- Agent Management
- CRM
- Client Management
- Customer Database
- Customisable Branding
- Document Management
- For Real Estate
- Lead Capture
- Lead Distribution
- Lead Management
- Lead Qualification
- Property Management
- Reminders
- Reporting/Analytics
- Segmentation
- Social Media Integration
- Template Management
- Workflow Management

## Links

- [View Lofty Profile](https://www.softwareadvice.com.au/software/60278/chime)
- [View MRI Vault Profile](https://www.softwareadvice.com.au/software/428722/mri-vault)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/60278/428722/chime/vs/mri-vault)

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