---
description: Compare Lotame vs Permutive regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Lotame vs Permutive Comparison
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Lotame \<span\>vs\</span\> Permutive](https://www.softwareadvice.com.au/compare/77133/148663/lotame/vs/permutive-dmp)

# Compare Lotame vs Permutive

Canonical: https://www.softwareadvice.com.au/compare/77133/148663/lotame/vs/permutive-dmp

> Detailed comparison between Lotame and Permutive. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lotame | Permutive |
| **Overall rating** | 4.5/5 | 4.0/5 |
| **Total Reviews** | 30 | 1 |
| **Starting Price** | USD 1.00 | - |
| **Free Trial** | - | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Lotame

- API
- Advertising Management
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Security
- Data Visualization
- Master Data Management
- Performance Management
- Reporting/Analytics

### Permutive

- API
- Advertising Management
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customer Segmentation
- Customizable Reports
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Security
- Data Visualization
- Master Data Management
- Performance Management
- Reporting/Analytics

## Links

- [View Lotame Profile](https://www.softwareadvice.com.au/software/77133/lotame)
- [View Permutive Profile](https://www.softwareadvice.com.au/software/148663/permutive-dmp)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/77133/148663/lotame/vs/permutive-dmp)

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