---
description: Compare Lotame vs Salesforce Data Cloud regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Lotame vs Salesforce Data Cloud Comparison
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [Lotame \<span\>vs\</span\> Salesforce Data Cloud](https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud)

# Compare Lotame vs Salesforce Data Cloud

Canonical: https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud

> Detailed comparison between Lotame and Salesforce Data Cloud. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Lotame | Salesforce Data Cloud |
| **Overall rating** | 4.5/5 | 4.1/5 |
| **Total Reviews** | 30 | 9 |
| **Starting Price** | USD 1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Documentation, Videos |

## Key features

### Lotame

- API
- Audience Targeting
- Campaign Management
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualization
- Engagement Tracking
- Master Data Management
- Performance Management
- Reporting/Analytics

### Salesforce Data Cloud

- AI/Machine Learning
- Audience Targeting
- Campaign Management
- Customer Segmentation
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualization
- Lead Management
- Reporting/Analytics
- Segmentation

## Links

- [View Lotame Profile](https://www.softwareadvice.com.au/software/77133/lotame)
- [View Salesforce Data Cloud Profile](https://www.softwareadvice.com.au/software/425798/salesforce-data-cloud)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Lotame vs Salesforce Data Cloud Comparison","description":"Compare Lotame vs Salesforce Data Cloud regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud","about":[{"@id":"https://www.softwareadvice.com.au/software/77133/lotame#software"},{"@id":"https://www.softwareadvice.com.au/software/425798/salesforce-data-cloud#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud#breadcrumblist"},"@id":"https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Lotame","description":"Lotame is a cloud-based data management platform that allows users to collect, organize and activate data from different sources in real time. It collects data from sources such as online, offline, mobile, social, search, OTT etc and provides deeper insights to users by combining their data with Lotame’s global data. \n\n\nLotame’s modules include a data management platform, data exchange, audience optimizer, syndicate, onboarding system, data stream, aiTV and insights. Data management platform enables Lotame to collect first-party data from different sources. Its key benefits include data unification, scale audiences, performance improvement, cross-screen engagement and ad waste reduction.\n\n\nLotame provides solutions to agencies, marketers and publishers. It helps agencies in centralizing and managing customer databases and helps marketers to learn more about their customers. Pricing of the product is available on request and support is extended via email, phone and online help desk.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0c431aef-b9bc-4e2d-8814-28921d082712.png","url":"https://www.softwareadvice.com.au/software/77133/lotame","@id":"https://www.softwareadvice.com.au/software/77133/lotame#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":30},"offers":{"price":"1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Salesforce Data Cloud","description":"Data Cloud is Salesforce's comprehensive platform that unifies all customer data across channels, and offers actionable insights in real time. Get a single view of your customers, automate interactions with intelligent automation, and deliver personalized experiences across all touchpoints.\n\nData Cloud has ready-made connectors to combine data from any system into one view. Users can organize and protect data in spaces based on brand, department, and region to run specific processes. It builds unified customer profiles to help personalize interactions.\n\nWith Data Cloud, users can connect data to Salesforce AI. This allows smarter decisions using insights from existing workflows and apps. Capabilities like AI, segmentation, automation, and analytics are included. Data Cloud securely integrates any system and enriches data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ba7eb5e6-3e67-4cd9-8ce0-9831886054f0.png","url":"https://www.softwareadvice.com.au/software/425798/salesforce-data-cloud","@id":"https://www.softwareadvice.com.au/software/425798/salesforce-data-cloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":9},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Management Software","position":2,"item":"/directory/4230/data-management/software","@type":"ListItem"},{"name":"Lotame vs Salesforce Data Cloud","position":3,"item":"https://www.softwareadvice.com.au/compare/77133/425798/lotame/vs/salesforce-data-cloud","@type":"ListItem"}]}]}
</script>