---
description: Compare LoyaltyLion vs Guusto regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: LoyaltyLion vs Guusto Comparison
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/4383/customer-loyalty/software) > [LoyaltyLion \<span\>vs\</span\> Guusto](https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto)

# Compare LoyaltyLion vs Guusto

Canonical: https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto

> Detailed comparison between LoyaltyLion and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | LoyaltyLion | Guusto |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 19 | 3441 |
| **Starting Price** | USD 399.00 | USD 4.80 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### LoyaltyLion

- API
- Activity Dashboard
- Customer Activity Tracking
- Customisable Branding
- Discount Management
- Loyalty Program
- Member Portal
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- eCommerce Management

### Guusto

- AI/Machine Learning
- API
- Activity Dashboard
- Awards Management
- Customer Activity Tracking
- Customisable Branding
- Customizable Reports
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Member Portal
- Recognition Tracking
- Referral Tracking
- Reminders
- Rewards Catalog
- Rewards Management
- Third-Party Integrations
- eCards

## Links

- [View LoyaltyLion Profile](https://www.softwareadvice.com.au/software/81501/loyaltylion)
- [View Guusto Profile](https://www.softwareadvice.com.au/software/105459/guusto)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"LoyaltyLion vs Guusto Comparison","description":"Compare LoyaltyLion vs Guusto regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto","about":[{"@id":"https://www.softwareadvice.com.au/software/81501/loyaltylion#software"},{"@id":"https://www.softwareadvice.com.au/software/105459/guusto#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"LoyaltyLion","description":"LoyaltyLion is a cloud-based data-driven loyalty and customer engagement platform that helps small to large sized e-commerce businesses create custom loyalty programs. It allows merchants to manage customers, marketing campaigns, retention and spend rates, rewards, referrals, integrations, communication and more.\n\n\nLoyaltyLion offers a host of features such as loyalty emails, on-site notifications/alerts, multi-device access, customizable branding, email incentives and a CSS theme editor. The platform includes a built-in dashboard that offers insights into customer activity, referral and retention analytics, loyalty program performance and real-time statistics. Additionally, it allows customers to send referrals via links or a standalone widget.\n\n\nLoyaltyLion integrates with various e-commerce platforms including Shopify, Magento and BigCommerce. It also supports multiple email service providers such as Klaviyo, dotdigital and Mailchimp. The product is available as a per month subscription and support is extended via email, documentation and online helpdesk.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e8bf06fb-895c-4732-a5ca-d8761b89644e.png","url":"https://www.softwareadvice.com.au/software/81501/loyaltylion","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/81501/loyaltylion#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":19},"offers":{"price":"399","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"name":"Guusto","description":"Guusto is an employee recognition software designed to support organizations in fostering workplace recognition. It is tailored for industries with frontline workers such as healthcare, retail, hospitality, manufacturing, and financial services, accommodating both office-based and deskless employees.\n\nThe platform offers flexible reward options, including gift cards, branded company merchandise, charity donations, and custom rewards. Rewards can be delivered through various methods such as web, mobile app, QR codes, SMS, TV displays, and printed formats, ensuring accessibility for employees with varying levels of technology access. It operates without a points system, allowing rewards to be sent to employees, contractors, or customers without requiring account creation for recipients.\n\nGuusto includes budget management features that allow organizations to administer multiple recognition programs with distinct budgets and administrators. The platform supports scalable implementation, ranging from individual users to peer-to-peer recognition programs. Each reward sent through Guusto contributes to a social impact initiative, with donations made to the One Drop Foundation to provide access to clean water.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/107a5a0d-15d3-4f34-ad96-252952b96b4d.png","url":"https://www.softwareadvice.com.au/software/105459/guusto","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/105459/guusto#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":3441},"offers":{"price":"4.8","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Loyalty Software","position":2,"item":"/directory/4383/customer-loyalty/software","@type":"ListItem"},{"name":"LoyaltyLion vs Guusto","position":3,"item":"https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/81501/105459/loyaltylion/vs/guusto#breadcrumblist"}]}
</script>