---
description: Compare Smaply vs Mailchimp regarding their features, reviews, pricing, specifications, screenshots & more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Smaply vs Mailchimp Comparison
---

Breadcrumb: [Home](/) > [UX Software](/directory/4258/ux/software) > [Smaply \<span\>vs\</span\> Mailchimp](https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp)

# Compare Smaply vs Mailchimp

Canonical: https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp

> Detailed comparison between Smaply and Mailchimp. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Smaply | Mailchimp |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 20 | 17572 |
| **Starting Price** | EUR 0.00 | USD 13.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Smaply

- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customizable Reports
- Customizable Templates
- Generative AI
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations
- Visual Analytics
- Website Analytics

### Mailchimp

- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customizable Reports
- Customizable Templates
- Generative AI
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations
- Visual Analytics
- Website Analytics

## Links

- [View Smaply Profile](https://www.softwareadvice.com.au/software/90508/smaply)
- [View Mailchimp Profile](https://www.softwareadvice.com.au/software/111921/mailchimp)
- [View Original Comparison](https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Smaply vs Mailchimp Comparison","description":"Compare Smaply vs Mailchimp regarding their features, reviews, pricing, specifications, screenshots & more.","url":"https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp","about":[{"@id":"https://www.softwareadvice.com.au/software/90508/smaply#software"},{"@id":"https://www.softwareadvice.com.au/software/111921/mailchimp#software"}],"breadcrumb":{"@id":"https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp#webpage","isPartOf":{"@id":"https://www.softwareadvice.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"}},{"name":"Smaply","description":"A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools.\n\nBesides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions.\n\nMoreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. \n\nRobust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. \n\nWe offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users.\nSmaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be.\nManage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities.\nThe Smaply blog provides you with in-depth knowledge about customer-centered innovation.\nYou can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2c47fc77-932e-4e2f-8816-5b714b18bd5a.png","url":"https://www.softwareadvice.com.au/software/90508/smaply","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/90508/smaply#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":20},"offers":{"price":"0","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"Mailchimp","description":"Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others.\n\nWith Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag &amp; drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor customer activities or generate ad hoc reports.\n\nMailchimp also offers a mobile-based application for both Android and iOS devices. The application works as a shortcut to reach users' email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.\n\nThe solution serves a wide range of businesses, from small e-commerce to big online retailers and is available on a monthly subscription basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9ecdf068-eda7-40a6-bcd1-2e3aadee6a55.png","url":"https://www.softwareadvice.com.au/software/111921/mailchimp","@type":"SoftwareApplication","@id":"https://www.softwareadvice.com.au/software/111921/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"UX Software","position":2,"item":"/directory/4258/ux/software","@type":"ListItem"},{"name":"Smaply vs Mailchimp","position":3,"item":"https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/compare/90508/111921/smaply/vs/mailchimp#breadcrumblist"}]}
</script>