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description: Discover the best Marketing Analytics Software for your organisation. Compare top Marketing Analytics Software tools with customer reviews, pricing and free demos.
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title: Best Marketing Analytics Software - 2026 Reviews, Pricing & Demos
---

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# Marketing Analytics Software

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## Products

1. [Semrush](https://www.softwareadvice.com.au/software/355847/semrush) — 4.6/5 (2329 reviews) — Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and ad...
2. [Cint](https://www.softwareadvice.com.au/software/460015/Cint) — 4.3/5 (3 reviews) — Cint is the technology foundation for continuous research and measurement. With a global footprint and programmatic a...
3. [Funnel](https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports) — 4.7/5 (19 reviews) — Funnel is a marketing intelligence platform designed to aggregate data from various marketing channels and provide to...
4. [AgencyAnalytics](https://www.softwareadvice.com.au/software/72595/agencyanalytics) — 4.8/5 (116 reviews) — AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress ...
5. [Jira](https://www.softwareadvice.com.au/software/4315/jira) — 4.4/5 (15498 reviews) — Jira is a comprehensive project management and work tracking software designed to empower teams of all sizes, from st...
6. [Google Analytics 360](https://www.softwareadvice.com.au/software/137155/google-analytics) — 4.7/5 (8101 reviews) — Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI anal...
7. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6258 reviews) — HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winn...
8. [monday AI Work Platform](https://www.softwareadvice.com.au/software/131008/monday-com) — 4.6/5 (6123 reviews) — JobViseur is an AI-assisted job search and career transition platform designed for job seekers, career coaches, outpl...
9. [Hootsuite](https://www.softwareadvice.com.au/software/137620/hootsuite) — 4.4/5 (3803 reviews) — Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening...
10. [Zoho Social](https://www.softwareadvice.com.au/software/392457/zoho-social) — 4.7/5 (3480 reviews) — Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media p...
11. [Wrike](https://www.softwareadvice.com.au/software/3777/wrike-pm) — 4.4/5 (3042 reviews) — Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in ...
12. [Tableau](https://www.softwareadvice.com.au/software/1940/tableau) — 4.6/5 (2362 reviews) — Tableau is a visual analytics platform that helps organizations of all sizes — from non-profits to global enterprises...
13. [Google Cloud](https://www.softwareadvice.com.au/software/172144/google-cloud-platform) — 4.7/5 (2331 reviews) — Google Cloud is a suite of cloud computing services that allows businesses to build, deploy, and scale applications. ...
14. [Omnisend](https://www.softwareadvice.com.au/software/100592/omnisend) — 4.7/5 (837 reviews) — Email \& SMS marketing so good, it's boring. Omnisend is built for ecommerce, and 150,000+ brands use it to run em...
15. [Marketo Engage](https://www.softwareadvice.com.au/software/21522/marketo-engage) — 4.3/5 (716 reviews) — Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing...
16. [ContentStudio](https://www.softwareadvice.com.au/software/62305/contentstudio) — 4.7/5 (674 reviews) — ContentStudio is an all-in-one, cloud-based social media management and content marketing platform designed for agenc...
17. [Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com.au/software/145021/pardot) — 4.1/5 (650 reviews) — Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales ...
18. [Sprout Social](https://www.softwareadvice.com.au/software/423495/sprout-social) — 4.4/5 (609 reviews) — Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them...
19. [Ahrefs](https://www.softwareadvice.com.au/software/64773/ahrefs) — 4.7/5 (585 reviews) — Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marke...
20. [Hotjar](https://www.softwareadvice.com.au/software/136486/hotjar) — 4.6/5 (545 reviews) — Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It...
21. [Salesforce Marketing Cloud](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm) — 4.2/5 (532 reviews) — Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experi...
22. [GetResponse](https://www.softwareadvice.com.au/software/343786/getresponse) — 4.2/5 (527 reviews) — GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue ...
23. [Campaign Monitor by Marigold](https://www.softwareadvice.com.au/software/127246/campaign-monitor) — 4.5/5 (506 reviews) — Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions...
24. [Anyword](https://www.softwareadvice.com.au/software/231859/anyword) — 4.8/5 (391 reviews) — Anyword is an AI copywriting and content performance platform that serves marketing teams of all sizes, from individu...
25. [TWIPLA](https://www.softwareadvice.com.au/software/148654/visitor-analytics) — 4.7/5 (386 reviews) — TWIPLA is a privacy-flexible website intelligence platform that helps businesses understand visitor behavior, measure...

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## Related Categories

- [Advertising Agency Software](https://www.softwareadvice.com.au/directory/4498/advertising-agency/software)
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- [Data Visualisation Tools](https://www.softwareadvice.com.au/directory/400/data-visualization/software)
- [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software)

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It is used by digital marketers, data analysts, business intelligence teams, IT departments, and marketing agencies across industries such as e-commerce, retail, B2B, B2C, travel, hospitality, and finance. The platform helps organizations centralize marketing data to improve visibility into campaign performance.\n\nThe platform includes a library of data connectors that link to marketing platforms, analytics tools, and advertising channels. It offers automated reporting features that generate real-time reports without requiring manual spreadsheet work. AI-based tools, such as marketing mix modeling and multi-touch attribution, are available to analyze campaign impact beyond last-click attribution. A conversational AI feature, Data Chat, allows users to query marketing data and receive instant summaries. No-code workflows enable users to unify marketing, analytics, and sales data and export it to destinations such as data warehouses or business intelligence tools without ongoing ETL maintenance.\n\nFunnel adheres to enterprise-grade security standards, including GDPR, CCPA, SOC 2, and ISO 27001 compliance. It processes large volumes of digital advertising data and supports active data sources. The platform handles data cleaning and unification to create analysis-ready datasets and eliminate reporting gaps. Reports can be personalized to align with brand requirements and scaled across multiple clients or business units.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d45dcbaf-b700-4cec-9b9e-14b585535a6e.png","url":"https://www.softwareadvice.com.au/software/41251/funnel-dashboards-reports","@type":"ListItem"},{"name":"AgencyAnalytics","position":4,"description":"AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one place. \n\nView insights from all your client's marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface.\n\nAgencyAnalytics integrates with over 75 of the apps and services marketing freelancers and agencies use every day. Connect the top SEO tools, PPC platforms, social media, email marketing services, call tracking providers, review management and ecommerce platforms to give your clients \n\nIn just minutes, users can easily schedule, create and personalize automated reports on all marketing campaigns and create live SEO, PPC, social, email, review and call tracking dashboards that clients love. \n\nAgencyAnalytics’ key features include automated reporting, white label dashboard management, client and staff access, data source connection, rank tracking, and SEO audits. It provides custom marketing dashboards to visually represent data through bar charts, line graphs, pie charts, tables and statistic widgets. Additionally, AgencyAnalytics offers SEO tools for tracking rank, backlinks, site audits and competition analysis.\n\nAgencyAnalytics is available on a month-by-month basis for freelancers, teams, agencies and enterprises.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e806eb4c-26f5-422f-84ea-6b9838718ba5.jpeg","url":"https://www.softwareadvice.com.au/software/72595/agencyanalytics","@type":"ListItem"},{"name":"Jira","position":5,"description":"Jira is a comprehensive project management and work tracking software designed to empower teams of all sizes, from startups to large enterprises. With its robust features, Jira enables organizations to plan, track, and release world-class software with ease.\nUsers can visualize their progress through intuitive lists, boards, backlogs, and calendars, ensuring everyone stays aligned and informed. Jira's seamless integration capabilities allow teams to connect their favorite tools from the Atlassian Marketplace, keeping Jira as the central hub for all their work.\nJira's powerful goal alignment features enable teams to link their tasks directly to company objectives, ensuring that every effort contributes to the project goals. The software's real-time data and insights provide visibility into project progress, allowing teams to identify risks and optimize their performance. Rovo, Atlassian’s AI-powered offering, enables all teams to harness AI’s potential through personalized enterprise search and chat, out-of-the-box agents, and highly tailored agentic workflows. Whether you're managing a complex project or tackling everyday tasks, Jira's versatility and customization options make it an ideal solution for teams seeking to drive their initiatives forward with confidence and efficiency.\nA mobile app is available for Android and iOS devices. Pricing is per user per month. Support is available through an online support portal, online documentation and tutorial videos.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e1b492c5-8a97-4b86-a422-d317b2480afa.png","url":"https://www.softwareadvice.com.au/software/4315/jira","@type":"ListItem"},{"name":"Google Analytics 360","position":6,"description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/59fb3221-15e6-4189-8de5-b4ab23e4e044.png","url":"https://www.softwareadvice.com.au/software/137155/google-analytics","@type":"ListItem"},{"name":"HubSpot Marketing Hub","position":7,"description":"HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing Hub helps companies of all sizes create a web presence, convert online traffic into leads that can be tracked and nurtured and analyze prove your true marketing ROI. Marketing Hub is built to serve B2B and B2C customers in a variety of segments, including software, technology, accounting, construction, retail, real estate and more.\n\n\nMarketing Hub offers a variety of solutions to attract more visitors, convert more leads, close more deals and ultimately delight more customers. With integrated blogging, and content creation tools you can create more of the content your prospects crave and make it impossible for them to miss it with SEO optimization built-in. Next, convert more leads with landing pages that take minutes to build and launch and add a form, CTA, or live chat with ease. Nurture leads with world-class marketing automation and turn happy leads into delighted customers.\n\n\nHubSpot is comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, and gives companies the tools they need to Grow Better.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5152f7c6-61ed-4168-b89f-f436d97ebccd.png","url":"https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub","@type":"ListItem"},{"name":"monday AI Work Platform","position":8,"description":"JobViseur is an AI-assisted job search and career transition platform designed for job seekers, career coaches, outplacement providers, employability organisations and higher-education career services. It brings job discovery, application preparation and career follow-up together in one workspace. Users can search opportunities from multiple sources, compare roles using profile-to-job Fit Scores, review detailed strengths and gaps, generate tailored CVs and application emails, and track applications through a structured pipeline. Market-positioning reports help identify recurring skill requirements, profile strengths, blocking criteria and areas for improvement across multiple opportunities. Professional plans add beneficiary sub-accounts, shared credits, multi-client management and custom branding. While JobViseur is particularly established around France and Switzerland, its aggregated job-search sources can also surface international opportunities according to the market and search criteria.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/464cd3be-e2b8-4f9b-a572-577e31770f58.png","url":"https://www.softwareadvice.com.au/software/131008/monday-com","@type":"ListItem"},{"name":"Hootsuite","position":9,"description":"Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one dashboard. The platform is designed to help businesses and organizations of all sizes manage their social media presence more efficiently. Hootsuite caters to a wide range of industries such as small businesses, financial services, government, healthcare, education, real estate, professional services, legal, agencies, and nonprofits.\n\nThe key features of Hootsuite include the ability to schedule social media posts across multiple platforms, create content quickly with an AI caption writer and hashtag generator, and track social media performance with detailed analytics and reporting. The platform also offers a unified inbox for responding to messages and comments, as well as social listening capabilities to monitor brand mentions, keywords, and trending topics. Hootsuite integrates with over 100 other tools, allowing users to manage their social media efforts in one centralized dashboard.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6d71f9a1-f8f7-45b0-b89c-6bb322769000.png","url":"https://www.softwareadvice.com.au/software/137620/hootsuite","@type":"ListItem"},{"name":"Zoho Social","position":10,"description":"Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB (Google My Business), and TikTok (not available for India due to the ongoing regulatory restrictions on the platform). Zoho Social's major features include scheduling, monitoring, collaboration, and analytics. Below is a brief overview of what each of the features covers:\n\n1) Scheduling\nSchedule, preview, and reschedule posts with Zoho Social. Schedule multiple posts in one go with bulk scheduling or plan your content mix with the content calendar feature and save time. Zoho Social makes rescheduling hassle free; all you need to do is drag and drop.\n\n2) Monitor\nStay on top of every mention or discussion around your brand using the Social Monitor feature. It lets you create specific listening columns for hashtags, mentions, and more to help you track who has engaged with your brand from live streams and respond directly to messages.\n \n3) Collaborate\nCoordinating between teams for your social media marketing activities is the most significant practice a business or agency should prioritize. With Zoho Social, you can define workflows to manage content drafts, assign roles to ensure responsible team members are involved whenever required, and initiate team discussions to stay on track with your brand's social media marketing plans.\n \n4) Analytics\nWith Zoho Social's powerful analytics feature, you can have a clear understanding of how your brand is performing on social media. You can also get channel-specific insights to help you drill down important data such as demographics. You can view stats, get metrics, generate customized reports, and schedule automated reports at a desired frequency. \n\nZoho Social Agency version\n           \nZoho Social also comes with an Agency plan that is built around specific agency requirements to help manage social media profiles for client needs. Here are some feature highlights:\n\n1) A unique dashboard that lets you see all your clients' social media accounts in one place.\n2) Manage multiple clients as brands.\n3) Invite teams to collaborate and work together. You can also add clients to discussions to ensure they are always informed.\n4) Schedule posts with the help of a content calendar and SmartQ. Zoho Social's SmartQ is of a standout feature that predicts the best time for you to post.\n5) Monitor activity and view who has engaged with your brand. You can also research trends.\n6) View and generate custom reports by choosing metrics that matter for your brand.\n \nIntegration\n\nThe feasibility to integrate multiple products with Zoho Social eases the burden of shifting across for other activities. Zoho Social enables you to integrate with Zoho CRM, making it easy to coordinate between your sales and marketing teams. You can also integrate with Zoho Desk to stay in sync with customer support. Along with these integrations, you can also integrate with Canva to easily design graphics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/08d2adc0-b055-41c3-9caa-981ebab6ae4e.png","url":"https://www.softwareadvice.com.au/software/392457/zoho-social","@type":"ListItem"},{"name":"Wrike","position":11,"description":"Wrike is the trusted work delivery platform where AI extends what people can accomplish. By centralizing all work in one governed, context-rich environment, Wrike helps organizations streamline collaboration, project planning, and task execution while maintaining the control and accountability that complex work demands. Key features include AI Agents, Wrike Copilot, Wrike MCP Server, workflow automations, customizable dashboards, real-time collaboration tools, and advanced reporting. Powered by the Wrike Work Intelligence® Graph, AI acts reliably inside the same roles, permissions, and access controls as your people, making AI-driven actions part of the auditable record of how work gets done. More than 20,000 organizations worldwide, including Siemens, Walmart, and NVIDIA, trust Wrike to deliver their most important work.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b4158bfc-a55c-4d3a-baf8-b0316f604753.png","url":"https://www.softwareadvice.com.au/software/3777/wrike-pm","@type":"ListItem"},{"name":"Tableau","position":12,"description":"Tableau is a visual analytics platform that helps organizations of all sizes — from non-profits to global enterprises — across industries including healthcare, financial services, sales, marketing, and IT management see and understand their data.\n\nThe platform can be deployed as a fully managed cloud-based service (Tableau Cloud), a self-managed on-premises or private cloud installation (Tableau Server), or as a desktop application (Tableau Desktop), with browser-based authoring available on both cloud and server options.\n\nCore features include drag-and-drop data authoring and visualization, data cleaning and preparation tools, pre-built customizable dashboards, KPI monitoring delivered in Slack, Microsoft Teams, and email, and an AI assistant that turns natural language prompts into visualizations and dashboard summaries. A semantic layer centralizes governed business logic, while data lineage and quality tools support compliance and data governance needs. Embedded analytics and capacity-based licensing allow broad access without per-user costs.\n\nTableau serves data analysts, business users, executives, IT professionals, and Salesforce CRM customers through role-based licensing tiers.\n\nSupport is available through a knowledge base, online resources, and community forums, with additional options depending on the subscription plan.","image":"https://images.g2crowd.com/uploads/product/image/34ebf6dfa7d511442315c3ec17dea9f5/tableau.png","url":"https://www.softwareadvice.com.au/software/1940/tableau","@type":"ListItem"},{"name":"Google Cloud","position":13,"description":"Google Cloud is a suite of cloud computing services that allows businesses to build, deploy, and scale applications. The platform caters to a wide range of industries, such as retail, financial services, healthcare, media, telecommunications, gaming, manufacturing, supply chain, government, education, and automotive.\n\nAt the core of Google Cloud is its technology through which businesses can build, deploy apps, and analyze data. The platform offers Gemini 20 and Google Agentspace. This includes AI agents, AI-enabled search, and NotebookLM for enterprises. Vertex AI is the fully managed AI platform enhanced by Gemini. It provides access to multiple foundation models. This empowers organizations to build and scale generative AI applications. Contact Center AI also delivers virtual agents and conversational AI products like Speech-to-Text to enhance customer service.\n\nGoogle Cloud's infrastructure includes Compute Engine. The platform features Google Kubernetes Engine and Cloud Run for automatically deploying, scaling, and managing containers. Cloud SQL is a fully-managed database service for MySQL, PostgreSQL, and SQL Server. AlloyDB for PostgreSQL allows enterprises to scale workloads and build generative AI apps. Businesses can also leverage BigQuery for analytics at scale, and Looker, a platform for BI data applications and embedded analytics.\n\nFeaturing G-Suite and GCP, Google Cloud provides a set of solutions provides secure storage options, integrated data analytics products and computation options. With its G-Suite platform, users can establish team chats and collaborate on projects through productivity tools like Google Docs, Hangouts, Calendar and Drive. Also, G-Suite provides customization options for Gmail accounts of users.\n\nGCP data centers all around the globe consist of physical assets which include computers, hard drives and other virtual machines that help streamline distribution of resources, which provides redundancy in case of any failure or latency reduction. Providing Global, regional and zonal resources, GCP has managed to bring people into a serverless environment which has eliminated the need for any infrastructure.The AppEngine on GCP helps scale the system to automatically provide the required resources.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2a3d334e-5a74-46a0-bfa0-70b4915098da.png","url":"https://www.softwareadvice.com.au/software/172144/google-cloud-platform","@type":"ListItem"},{"name":"Omnisend","position":14,"description":"Email & SMS marketing so good, it's boring. Omnisend is built for ecommerce, and 150,000+ brands use it to run email, SMS, web push, popups, and automations from one place. It doesn't matter if you're just getting started or running a large operation — Omnisend grows with you.\n\nBuild campaigns in a drag-and-drop editor with 250+ templates, or let Omnisend AI write the copy, subject lines, and preheaders in your brand's voice. Pre-built workflows handle welcome series, cart abandonment, browse abandonment, and post-purchase, and you can build your own without code. Segment on shopping behavior, purchase history, and engagement, with lists that update themselves — or describe an audience in plain words and AI builds the segment.\n\nAI is on every plan, free included, with no add-ons or credits. Omnisend MCP connects ChatGPT or Claude to your account, so performance checks, segment suggestions, and campaign drafts happen in one conversation.\n\nReporting traces revenue back to the campaign, automation, or channel that earned it, with 18 months of history on Pro. Connects in one click to Shopify, BigCommerce, WooCommerce, Wix, and more. Same power, smaller bill: merchants make an average of $79 for every $1 they spend.*\n\nSupport is live chat and email, 24/7 in six languages, on every plan including free, answering in about 4 minutes. Switching? Our team rebuilds every list, flow, and template in five days, free.\n\n*Average return of $79 per $1 spent is based on Omnisend internal analysis of paid-plan merchants, 2025. Results vary.","image":"https://images.g2crowd.com/uploads/product/image/afe2ad0783902875452e9c902acb3d0d/omnisend.gif","url":"https://www.softwareadvice.com.au/software/100592/omnisend","@type":"ListItem"},{"name":"Marketo Engage","position":15,"description":"Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue.\n\nThe platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement.\n\nMarketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built on a scalable and secure architecture that supports compliance needs. Additional features include Dynamic Chat, a conversational marketing tool powered by generative AI, which enhances customer engagement. The platform also supports data privacy through lead and data partitioning and allows organizations to replicate successful campaigns and assets for efficient deployment.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.softwareadvice.com.au/software/21522/marketo-engage","@type":"ListItem"},{"name":"ContentStudio","position":16,"description":"ContentStudio is an all-in-one, cloud-based social media management and content marketing platform designed for agencies, brands, marketers, small to midsize businesses, and content creators. It helps users streamline their entire social media workflow from a single dashboard, from content creation and planning to publishing, engagement, and performance analysis.\n\nThe platform enables users to create, schedule, publish, and manage content across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Tumblr, Telegram, Google Business Profile, WordPress, Medium, and Shopify. Its AI Studio helps users generate captions, images, videos, and content ideas, while the built-in content calendar makes it easy to plan and organize publishing schedules.\n\nContentStudio also includes a unified social inbox, social listening, influencer discovery, approval workflows, media library, content discovery, and comprehensive analytics and reporting. Teams can collaborate seamlessly with role-based permissions, client approvals, and shared workspaces, making it an ideal solution for agencies managing multiple brands and clients.\n\nThe platform integrates with popular tools such as Zapier, Make, n8n, Pabbly Connect, Canva, RSS feeds, and offers an open REST API for custom integrations and workflow automation. ContentStudio is available on monthly and annual subscription plans, with customer support provided via live chat, email, and an extensive knowledge base.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d38ae953-283c-4339-9ded-43c4922eeb1a.png","url":"https://www.softwareadvice.com.au/software/62305/contentstudio","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement","position":17,"description":"Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.\n\nThe Pardot suite includes products with functionality that includes lead management, batch email marketing, a landing page builder, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.\n\n\nWhen combined with Salesforce Engage, reps can connect in real time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. Pardot's Software-as-a-Service (SaaS) model is built on the Salesforce.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8b4447f-28c9-4831-80aa-7fb5f225dff8.png","url":"https://www.softwareadvice.com.au/software/145021/pardot","@type":"ListItem"},{"name":"Sprout Social","position":18,"description":"Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.\n\nThe solution features a \"Smart Inbox,\" which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. Sprout Social's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing. By using Sprout Social's reporting and social media analytics functionalities, users can monitor social media performance of the brand across various platforms.\n\nSprout Social offers services on a monthly subscription basis that includes support via phone, email and other online resources.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/32682665-d368-42e9-a749-f04c95ec4845.png","url":"https://www.softwareadvice.com.au/software/423495/sprout-social","@type":"ListItem"},{"name":"Ahrefs","position":19,"description":"Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI visibility, local SEO, PPC, and social media. From search rankings to AI answers, Ahrefs gives you the tools and data to grow your brand’s traffic, visibility, and revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d87ce6b9-9b54-446e-82b7-76d7e7be026e.png","url":"https://www.softwareadvice.com.au/software/64773/ahrefs","@type":"ListItem"},{"name":"Hotjar","position":20,"description":"Hotjar is a website behavior analytics tool designed to provide insights into how visitors interact with websites. It is used by teams such as marketers, product managers, designers, and researchers to better understand user behavior and support website optimization and user experience improvements.\n\nThe platform includes features such as heatmaps that visualize user attention patterns, session recordings that capture interactions, and tools for collecting user feedback. It offers customizable surveys for gathering customer satisfaction data, interview capabilities for user testing, and funnel analysis for monitoring conversion paths. Dashboards organize behavior data in accessible formats, and a highlights feature allows teams to save and categorize key insights.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7bcee124-a7a0-4da1-85bc-1cdfb836998f.jpeg","url":"https://www.softwareadvice.com.au/software/136486/hotjar","@type":"ListItem"},{"name":"Salesforce Marketing Cloud","position":21,"description":"Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning technologies to define audience segments and a device graph to understand their footprints across channels. \n\n\nAudience Studio includes Salesforce's Einstein application, which allows administrators to gain insights into customer journeys and uncover new audiences based on events or actions. It also offers a consent management module, which lets businesses configure consent frameworks for multiple markets, request data deletion and modify rules to meet regulatory compliance across the organisation.\n\n\nFormerly known as Salesforce DMP, Audience Studio is sold as stand-alone and as a part of Marketing Cloud on monthly and annual subscriptions. Support is extended via phone, email, documentation and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1a2b2816-ff47-405e-a9e2-2b8d6fd68dfd.png","url":"https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm","@type":"ListItem"},{"name":"GetResponse","position":22,"description":"GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey.\n\nWe help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey\n\nWith built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system.\n\nNo disconnected tools. No campaign chaos. Just one system designed to move customers forward.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5418ffe3-908a-4410-b1f8-71f47144a598.png","url":"https://www.softwareadvice.com.au/software/343786/getresponse","@type":"ListItem"},{"name":"Campaign Monitor by Marigold","position":23,"description":"Campaign Monitor by Marigold is a cloud-based email marketing solution that helps businesses manage new subscriptions, send email newsletters and generate reports. It caters to businesses of all sizes across various industry verticals.\n\nThe solution offers several features like customer journeys, targeted segments and more that help organizations to execute email marketing campaigns, as well as a drag-and-drop email builder, through which users can select professionally designed templates and can customize them for their own branded and unique emails.\n\n\nCampaign Monitor’s tools enable users to customize and expand their email lists so they can target relevant contacts with relevant messages. The solution also provides real-time information related to email performance and campaign activity.\n\n\nUsers can keep track of audience behavior and their engagement with emails, content sharing and effective action items. Campaign Monitor offers integration with various third-party applications like Shopify, SalesForce, Facebook, Magneto and WordPress.\n\n\nServices are offered on a monthly subscription basis that includes support via email and through an online knowledge base.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8d54dfff-e55d-401e-8d69-0a5faf39ab80.png","url":"https://www.softwareadvice.com.au/software/127246/campaign-monitor","@type":"ListItem"},{"name":"Anyword","position":24,"description":"Anyword is an AI copywriting and content performance platform that serves marketing teams of all sizes, from individual freelancers to large enterprises, across industries such as e-commerce, SaaS, and media. Anyword is deployed as a cloud-based solution, accessible through any web browser with no installation required. Core features include AI-generated copy for ads, emails, landing pages, and social posts, along with predictive performance scoring that estimates how well content will engage a target audience before publishing. Teams can create and manage multiple brand voices to keep messaging consistent across channels. A data-driven text editor helps writers improve existing content based on performance insights. Support is available via email, live chat, and an online knowledge base with guides and tutorials.","image":"https://images.g2crowd.com/uploads/product/image/a9a47c5353f34d5634aba9d481457e12/anyword.png","url":"https://www.softwareadvice.com.au/software/231859/anyword","@type":"ListItem"},{"name":"TWIPLA","position":25,"description":"TWIPLA is a privacy-flexible website intelligence platform that helps businesses understand visitor behavior, measure website performance, and improve digital experiences.\n\nThe analytics solution gives marketers, website owners, agencies, and digital teams visibility into visitor behavior without relying on traditional cookie-based analytics that can miss significant portions of traffic.\n\nDesigned for organizations that need accurate insights while balancing privacy requirements, TWIPLA helps teams analyze website performance, understand visitor journeys, identify usability issues, and optimize conversions. Users can move from high-level metrics to session recordings, heatmaps, funnels, and event tracking to investigate trends and take action.\n\nFlexible privacy settings allow businesses to align data collection with GDPR, CCPA, and ePrivacy requirements, while maintaining visibility into visitor activity across individual websites or entire domain portfolios.\n\nTrusted by more than 2.5 million websites worldwide, including Wix, WP Engine, and TYPO3, TWIPLA is supported by dedicated onboarding resources, documentation, live training opportunities, product walkthroughs, and customer support teams to help organizations get value from their data quickly.\n\nA free plan, 30-day premium plan trials, and scalable pricing make it easy for businesses of all sizes to find a plan that fits their needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2c4cac8e-935d-4a27-9fb6-d0b2788f77a2.png","url":"https://www.softwareadvice.com.au/software/148654/visitor-analytics","@type":"ListItem"}],"numberOfItems":25}
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