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description: Page 9 - Discover the best Marketing Analytics Software for your organisation. Compare top Marketing Analytics Software tools with customer reviews, pricing and free demos.
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title: Page 9 - Best Marketing Analytics Software - 2026 Reviews, Pricing & Demos
---

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# Marketing Analytics Software

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## Products

1. [PopSQL](https://www.softwareadvice.com.au/software/330424/popsql) — 4.5/5 (11 reviews) — PopSQL is a cloud-based SQL editor that provides businesses with tools to write SQL queries and facilitate real-time ...
2. [Solitics](https://www.softwareadvice.com.au/software/330635/solitics) — 4.2/5 (11 reviews) — Solitics helps marketing teams in iGaming, fintech, trading and banking engage users in real time - without complex i...
3. [The Brafton Content Marketing Platform](https://www.softwareadvice.com.au/software/410920/the-brafton-platform) — 4.5/5 (11 reviews) — The Brafton Content Marketing Platform allows your team to plan campaigns like clockwork with easy campaign workflows...
4. [Juicebox](https://www.softwareadvice.com.au/software/174703/juicebox) — 4.6/5 (11 reviews) — Juicebox is a business intelligence software that helps businesses transform data into actionable insights using cust...
5. [NinjaSEO](https://www.softwareadvice.com.au/software/347518/ninjaseo-com) — 4.6/5 (11 reviews) — Ninjaseo by 500apps Infinity Suite helps businesses identify issues that harm website's SEO health and performance. R...
6. [Measured](https://www.softwareadvice.com.au/software/91108/measured) — 5.0/5 (10 reviews) — Measured is a cloud-based attribution \& media incrementality solution that provides small to large enterprises wi...
7. [BAZO](https://www.softwareadvice.com.au/software/108030/bazo) — 4.9/5 (10 reviews) — BAZO is a sales support tool that helps businesses recognize website visitors. The platform tracks visitor behaviour ...
8. [DemandJump](https://www.softwareadvice.com.au/software/164536/demandjump) — 4.6/5 (10 reviews) — DemandJump is a cloud-based solution that provides consumer insights and market intelligence to marketing teams of al...
9. [LeadBoxer](https://www.softwareadvice.com.au/software/217768/leadboxer) — 4.8/5 (10 reviews) — LeadBoxer a lead and customer data platform that gives you real-time information about companies and people that visi...
10. [Microsoft Advertising](https://www.softwareadvice.com.au/software/405133/microsoft-advertising) — 3.7/5 (10 reviews) — Microsoft Advertising is a search engine optimization software designed to help businesses of all sizes organize and ...
11. [FraudScore](https://www.softwareadvice.com.au/software/365065/fraudscore) — 4.7/5 (10 reviews) — FraudScore is an ad fraud detection and prevention solution. It serves digital marketers, app developers, and ad netw...
12. [Richpanel](https://www.softwareadvice.com.au/software/255717/richpanel) — 4.9/5 (10 reviews) — Richpanel is a customer service platform that provides tools for managing customer support across multiple channels. ...
13. [Upshelf](https://www.softwareadvice.com.au/software/345033/upshelf) — 4.8/5 (10 reviews) — Upshelf is a cloud-based pricing optimization solution that provides visibility and key insights for brands to improv...
14. [ASK BOSCO](https://www.softwareadvice.com.au/software/510162/BOSCO) — 4.7/5 (10 reviews) — ASK BOSCO is a marketing platform that uses artificial intelligence to provide reporting and forecasting capabilities...
15. [Apteco Orbit](https://www.softwareadvice.com.au/software/419150/apteco-orbit) — 4.7/5 (10 reviews) — Apteco Orbit is a marketing insights platform that helps businesses collect, monitor, and manage data. The software e...
16. [Snowplow BDP](https://www.softwareadvice.com.au/software/162988/snowplow-insights) — 4.8/5 (9 reviews) — Snowplow Insights is a cloud-based data collection platform that helps businesses of all sizes collect and store data...
17. [Planful for Marketing](https://www.softwareadvice.com.au/software/170074/plannuh) — 5.0/5 (9 reviews) — Planful for Marketing is a marketing planning solution that helps businesses manage and track marketing goals, campai...
18. [Agency360](https://www.softwareadvice.com.au/software/244033/agency360) — 4.7/5 (9 reviews) — Agency360 is a marketing analytics solution that helps businesses manage leads, advertisements and social media marke...
19. [Google AdMob](https://www.softwareadvice.com.au/software/356046/google-admob) — 4.8/5 (9 reviews) — Google AdMob is mobile app monetization that helps you make money from apps. With our high-performing ad formats, you...
20. [Thalox](https://www.softwareadvice.com.au/software/371239/thalox) — 4.7/5 (9 reviews) — - Smarter Segmentation in HubSpot: Predict, Engage, and Convert Like Never Before Thalox revolutionises your marketin...
21. [Audiense](https://www.softwareadvice.com.au/software/263705/socialbro) — 4.2/5 (9 reviews) — Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers ...
22. [Kolsquare](https://www.softwareadvice.com.au/software/267334/kolsquare) — 4.1/5 (9 reviews) — Kolsquare is a data-driven Influencer Marketing platform helping brands to meet their goals at every stage of an Infl...
23. [AskCory](https://www.softwareadvice.com.au/software/521378/AskCory) — 4.9/5 (9 reviews) — AskCory is an platform that uses artificial intelligence to help businesses create tailored marketing strategies and ...
24. [Apteco FastStats](https://www.softwareadvice.com.au/software/426043/faststats) — 4.8/5 (9 reviews) — FastStats is a data analysis software that allows marketers to gain actionable insights from customer data. The softw...
25. [SAS Customer Intelligence 360](https://www.softwareadvice.com.au/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews) — SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite...

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## Related Categories

- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)
- [Marketing Attribution Software](https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software)
- [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software)
- [Advertising Agency Software](https://www.softwareadvice.com.au/directory/4498/advertising-agency/software)
- [Reporting Tools](https://www.softwareadvice.com.au/directory/4284/reporting-tools/software)

## Links

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-----

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You can do all this in real time, using data that’s automatically pulled from every connected system - CRMs, DMPs, data lakes, third-party tools, mobile apps, and more.\n\nEverything you need is built in:\n\nVisitor Activation to convert more first-time users\n\nCustomer Retention to build loyalty with timely, personal journeys\n\nTargeted Gamification to increase engagement with in-the-moment rewards\n\nPerformance Analytics to track results and optimise every journey\n\nMarketers don’t need to rely on developers to get campaigns live. Solitics’ user-friendly UI puts full control into your hands. You can define segments, set triggers, design journeys and monitor performance - all in one platform.\n\nAnd when it comes to trust? Solitics was built for industries where privacy, compliance and security are non-negotiable. The platform supports enterprise-grade security standards and is used by some of the most highly regulated brands across Europe, LATAM, Africa and beyond.\n\nYou’ll see value fast. Most brands go live in just 45 days - with full data access and real-time messaging already running. From there, results are often visible within weeks, not months: higher activation rates, stronger retention, increased LTV.\n\nSolitics helps you turn customer data into real-time, personalised experiences that feel relevant and effortless to your users - and that drive measurable business outcomes for your team.\n\nMarketing that feels personal. 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It also lets users produce content without wasting time looking for lost documents and measure their performance and campaign KPIs with today’s leading analytics tools like Google Analytics, Search Console, and SEMrush.\n\nThe platform was built & tested by the world’s best content marketers and is helping 10,000 global enterprise users overcome marketing challenges every single day.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e026e470-5983-4895-85e5-4dc4ee59913a.png","url":"https://www.softwareadvice.com.au/software/410920/the-brafton-platform","@type":"ListItem"},{"name":"Juicebox","position":4,"description":"Juicebox is a business intelligence software that helps businesses transform data into actionable insights using custom graphics and interactive elements. The platform enables managers to create interactive reports using existing databases and spreadsheets. \n\nAdministrators can prototype, test, and scale data visualizations and interactive applications using a unified interface. Additionally, Juicebox offers the functionality to generate and update reports using built-in templates.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4d2d7274-75de-49cb-94a2-c5b6129d6d21.png","url":"https://www.softwareadvice.com.au/software/174703/juicebox","@type":"ListItem"},{"name":"NinjaSEO","position":5,"description":"Ninjaseo by 500apps Infinity Suite helps businesses identify issues that harm website's SEO health and performance.\nRun in-depth audits to identify broken links, SEO issues such as irregularities in meta title and description, keyword density, and more.\nGuage the webpage with keywords to find the score and get the recommendations to improve the page to improve rankings and visibility. \nCheck the status of backlinks using the link tracker.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/ee202ac1-2b2a-4736-8d64-42790647ed8c.png","url":"https://www.softwareadvice.com.au/software/347518/ninjaseo-com","@type":"ListItem"},{"name":"Measured","position":6,"description":"Measured is a cloud-based attribution & media incrementality solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channels. It comes with a centralized dashboard, which enables users to review sales performance and generate performance reports using actionable analytics.\n\n\nMeasured allows organizations to gain insights into attribution modeling with various inputs such as media investment, conversion rates and web traffic. Using a measured design of experiments (DoE) technology, teams can calculate return on investments (ROI) on online/offline marketing strategies and advertisements. Additionally, it lets enterprises collect data from multiple sources, conduct quality assurance (QA) tests and store processed data in the data warehouse for future references, improving business operations.\n\n\nPricing is available on request and support is extended via email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/37070be4-60d9-4ed1-988d-32dcdc6d9be6.png","url":"https://www.softwareadvice.com.au/software/91108/measured","@type":"ListItem"},{"name":"BAZO","position":7,"description":"BAZO is a sales support tool that helps businesses recognize website visitors. The platform tracks visitor behaviour and encourages them to leave contact details via automated popups. The analytics panel displays all the saved data to assist organizations with optimizing marketing activities and improving sales.\n\n\nBAZO includes algorithms and Artificial Intelligence (AI) technology, which enables marketers to capture information such as visitor name, address and phone number. It offers a host of features such as restoring lost users, GDPR automation, statistics and more. Pricing includes monthly/annual subscriptions and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/b1ac84d5-f03e-4e03-bc14-a6cc70b73ad5.png","url":"https://www.softwareadvice.com.au/software/108030/bazo","@type":"ListItem"},{"name":"DemandJump","position":8,"description":"DemandJump is a cloud-based solution that provides consumer insights and market intelligence to marketing teams of all sizes. This solution can be used to analyze competitor data, including organic search, paid ads, online traffic, gaps, plus more. DemandJump can also access content trends and run competitor blog analysis in order to improve existing content strategies.  \n\n\nTraffic sources for all channels can also be accessed, including competitor sources. Consumer insights include top 20 advertisers, popular websites and videos, top keyword and question searches, plus more. With this market intelligence data, DemandJump is designed to help marketing teams prioritize the right opportunities at the appropriate time. \n\n\nPricing is on a monthly subscription basis. Support is available via live chat and other online resources.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8fa21fa4-4a77-4f1b-8451-b637105f3d51.png","url":"https://www.softwareadvice.com.au/software/164536/demandjump","@type":"ListItem"},{"name":"LeadBoxer","position":9,"description":"LeadBoxer a lead and customer data platform that gives you real-time information about companies and people that visit your website and or read your emails. As a result we turn anonymous web traffic into actionable data. LeadBoxer makes it so that you can find new B2B sales & generate leads for your business, gain valuable insights about your website visitors, speed up lead qualification, and grow your revenue.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/83ab42cb-d3a2-44bc-91df-152b57a05d83.png","url":"https://www.softwareadvice.com.au/software/217768/leadboxer","@type":"ListItem"},{"name":"Microsoft Advertising","position":10,"description":"Microsoft Advertising is a search engine optimization software designed to help businesses of all sizes organize and manage campaigns via a pay-per-click (PPC) system. The solution enables managers to connect with the targeted audiences and create personalized experiences using audience intelligence capabilities.\n\nAdministrators can import ongoing campaigns from various platforms including Google and Facebook to achieve advertising goals. Microsoft Advertising allows teams to set up fixed budgets and analyze daily spending using mobile applications on Android and iOS devices. Additionally, supervisors can gain insights into clicks, conversion rate, impressions, keywords, spending, bids and other performance metrics on a unified interface.\n\nMicrosoft Advertising lets stakeholders receive notifications regarding upcoming credit card expiration dates and set up automated rules to run campaigns. Pricing is available on a usage basis and support is extended via FAQs, email, phone, chat, forum and an online contact form.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/d3fa3a11-14a0-4bc7-a9e4-190fafccbc96.jpeg","url":"https://www.softwareadvice.com.au/software/405133/microsoft-advertising","@type":"ListItem"},{"name":"FraudScore","position":11,"description":"FraudScore is an ad fraud detection and prevention solution. It serves digital marketers, app developers, and ad networks concerned with invalid traffic and fraudulent conversions. \n\nFraudScore detects and prevents ad fraud across the ad funnel, from impressions and clicks to conversions and installs. It is compatible with major attribution platforms like Adjust and Appsflyer. FraudScore supports both mobile and desktop traffic. It provides detailed reports and reasoning for every rejected conversion. FraudScore proactively rejects fraud conversions before the traffic source sees them.\n\nFraudScore is deployed as a cloud-based software-as-a-service. Support is provided via email and phone. Pricing includes monthly and annual subscriptions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cdd56738-2dbb-4b0d-9e7a-4e04687bd786.png","url":"https://www.softwareadvice.com.au/software/365065/fraudscore","@type":"ListItem"},{"name":"Richpanel","position":12,"description":"Richpanel is a customer service platform that provides tools for managing customer support across multiple channels. Richpanel caters to midsize and enterprise companies across various industries.\n\nRichpanel offers a self-service customer portal, help desk software, and integrations with over 30 platforms. It uses AI to automatically handle repetitive support tasks and route customer requests to the appropriate agent. Support is available through phone, email, chat, social media, and in-app messaging.  \n\nRichpanel is deployed as a cloud-based software as a service and offers 24/7 customer support. Implementation takes around 2 to 4 weeks, and training is provided for admins and support agents. Richpanel aims to streamline the customer service experience through automation and a centralized workspace for agents and customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f415f59b-60bb-4d31-99b2-d6a015c5e610.png","url":"https://www.softwareadvice.com.au/software/255717/richpanel","@type":"ListItem"},{"name":"Upshelf","position":13,"description":"Upshelf is a cloud-based pricing optimization solution that provides visibility and key insights for brands to improve their eCommerce performance. It helps identify real business opportunities by analyzing the digital shelf. It provides insights into how consumers view, research, and buy online and gives retailers a deeper understanding and actionable insights that drive sales.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5e5ca380-1305-4628-b9f8-34954b8b94bf.png","url":"https://www.softwareadvice.com.au/software/345033/upshelf","@type":"ListItem"},{"name":"ASK BOSCO","position":14,"description":"ASK BOSCO is a marketing platform that uses artificial intelligence to provide reporting and forecasting capabilities. The platform consolidates a user's marketing data into a single source. This enables better data-driven decision making for agencies and brands. \n\nThe platform's key features include AI-powered reporting and forecasting. It uses advanced machine learning to create personalized reporting dashboards and predict future performance with high accuracy. This allows users to make informed decisions about their media budgets and marketing spend. The platform also benchmarks a user's digital marketing performance against competitors using third-party data.\n\nThe easy-to-use interface requires no coding, making the platform accessible for marketers of all skill levels. ASK BOSCO also provides expert data and marketing support to help users maximize the value of the platform. With its AI capabilities and data consolidation features, the platform empowers agencies and brands to drive online growth through data-driven marketing decisions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6c7c5555-866b-4623-a3b2-a6086bcb1d26.png","url":"https://www.softwareadvice.com.au/software/510162/BOSCO","@type":"ListItem"},{"name":"Apteco Orbit","position":15,"description":"Apteco Orbit is a marketing insights platform that helps businesses collect, monitor, and manage data. The software enables companies to visualize data, build audiences, automate campaigns, and activate channels via an intuitive interface. It caters to marketers across industries looking to optimize the impact of their campaigns.\n\nThe platform provides formidable analytics capabilities through Apteco FastStats to explore first-party data. Users can create interactive dashboards to identify insights, with the ability to filter, build lists, and drill down from visualizations. Dashboards can be branded by uploading logos and selecting color themes to share insights across the organization. Visualizations update automatically to reflect the latest data.\n\nApteco Orbit also features campaign automation with Apteco PeopleStage. Users can build and orchestrate multi-channel, multi-stage campaigns and gather responses from all marketing channels. The software allows for integrating communication history to engage prospects and customers in near real-time. Users can continually test, monitor, and optimize messaging and offers with the help of integrated AI.\n\nThe Connect module enables users to link all their data sources and design a unified data view. Data can then be integrated seamlessly across preferred applications and channels. Apteco Orbit empowers users to understand their audiences for more targeted campaigns. The data exploration and visualization tools help create and export audience segments that can be activated across channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/473719e8-4c6c-421c-b18e-181a8df70e28.png","url":"https://www.softwareadvice.com.au/software/419150/apteco-orbit","@type":"ListItem"},{"name":"Snowplow BDP","position":16,"description":"Snowplow Insights is a cloud-based data collection platform that helps businesses of all sizes collect and store data from across the web in real-time. Key features include data processing, data pipeline maintenance, autoscaling and compliance management.\n\n\nSnowplow Insights enables businesses to control the data collection pipelines by running it on private cloud environments such as Amazon Web Services or Google Cloud Platform, ensuring information is stored in compliance with business protocols and industry-specific regulations. It enables users to track events and entities against associated data points and design data structures using event data modeling and schema-ing technology. It comes with a data quality management tool, which allows users to validate lost data, identify data quality issues and recover redundant data.\n\n\nSnowplow Insights facilitates integration with various third-party applications such as Mailchimp, Marketo, Zendesk, Olark and more. Pricing is available on monthly subscriptions and support is extended via email, documentation and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/aa1f3761-9673-4d0c-b462-f81143b185d0.png","url":"https://www.softwareadvice.com.au/software/162988/snowplow-insights","@type":"ListItem"},{"name":"Planful for Marketing","position":17,"description":"Planful for Marketing is a marketing planning solution that helps businesses manage and track marketing goals, campaigns, budgets and overall returns on investment (ROI) from a centralized platform. It enables marketing professionals to create and assign campaigns, budgets, and activities to pre-designed qualitative and quantitative goals.\n\nPlannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. \n\nPlannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. \n\nThe platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/77b5d73e-311a-4858-b4cc-fdd0a99ec9db.png","url":"https://www.softwareadvice.com.au/software/170074/plannuh","@type":"ListItem"},{"name":"Agency360","position":18,"description":"Agency360 is a marketing analytics solution that helps businesses manage leads, advertisements and social media marketing operations. The application enables marketing agencies to track keywords, conduct website analytics and monitor the performance of online campaigns.\n\nIt allows employees to track conversions, analyze the behavior of website visitors and handle backlinks monitoring activities. Features of Agency360 include search engine optimization (SEO), reporting, performance tracking, task management, an activity dashboard and more. Additionally, it lets marketing teams monitor clients’ social media profiles and track the number of likes and followers on various posts.\n\nAgency360 facilitates integration with various third-party systems such as Salesforce, Zoho, Pipedrive, Microsoft Dynamics, WebCRM, Slack and more through Zapier. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1ee81336-45c2-44fb-99f3-f2899115284b.png","url":"https://www.softwareadvice.com.au/software/244033/agency360","@type":"ListItem"},{"name":"Google AdMob","position":19,"description":"Google AdMob is mobile app monetization that helps you make money from apps. With our high-performing ad formats, you can attract new users and engage them within your app. Automated tools make it easy for you to create ads and manage your campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/834dc645-6a97-47cb-919f-757125c3d244.png","url":"https://www.softwareadvice.com.au/software/356046/google-admob","@type":"ListItem"},{"name":"Thalox","position":20,"description":"- Smarter Segmentation in HubSpot: Predict, Engage, and Convert Like Never Before\n\nThalox revolutionises your marketing approach by leveraging advanced AI to predict how likely your contacts are to engage with your campaigns. It then organizes these contacts in HubSpot according to their engagement potential, using the Thalox Engagement Score, an innovative AI-driven metric.\n\n- Lead Prediction - Native Integration with HubSpot - No Tech Skills Required!\n\nThalox’s machine learning algorithm seamlessly integrates with HubSpot, requiring no technical expertise. It predicts the engagement levels of your contacts with future emails, helping you strategise more effectively.\n\n- Email Engagement - Clean and Optimize Your Database\n\nThalox helps you identify inactive contacts for re-engagement or removal, ensuring a cleaner database. It allows you to tailor your campaigns to different audience segments, enhancing the quality of leads delivered to your sales team.\n\n- How does it work?\n\nAs a native HubSpot integration, it’s easy and secure to connect thalox to HubSpot. Run a Prediction to start the analytics process. \n\nOur customer engagement score, called the thalox engagement score (TES), is what makes it all possible. It works by analysing your contact data, including all past digital activities, and giving you back 4 contact lists, grouped according to their engagement level:. \n\n●\tHigh Engagers - Highly-engaged contacts, close to becoming customers or having an upsell offer.\n\n●\tDormant Potential - Untapped potential in your database. It’s time to explore what kind of content is triggering the engagement and optimize.\n\n●\tInactive or Indecisive - Run re-engagement campaigns or data cleansing.\n\n●\tNo activity - Contacts without any email marketing activity.\n\nWith this information, you can finally bring data-driven decision-making into your email campaigns. It's the future of predictive analytics!\n\nKey benefits:\n\n-\tEffortless Segmentation: Automatically analyse and segment your contact database with precision. Say goodbye to manual list building and hello to optimised email lists.\n\n-\tBoost Engagement: Understand where your contacts are in their customer journey. Tailor your messages to increase engagement rates by up to three times and convert more leads.\n\n-\tSmart Predictions: Leverage AI to predict which contacts are most likely to engage with your future campaigns. Thalox provides real-time insights, making it a powerful tool for marketers, with no setup required.\n\n-\tSales outreach: Grab your most engaged contacts to qualify and prioritise your sales outreach effectively.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/45e7a0d7-5460-453e-8659-5a42dd510ce5.png","url":"https://www.softwareadvice.com.au/software/371239/thalox","@type":"ListItem"},{"name":"Audiense","position":21,"description":"Audiense is the world’s pioneering Audience Intelligence platform. We aim to help marketers and consumer researchers be innovative and develop relevant audience-centric strategies through the use of proprietary social consumer segmentation whilst providing insights on who they are and how to engage with them in the most meaningful way. \n\nWe offer our users the choice of 2 products developed for very different needs Audiense Insights: Audience intelligence and segmentation, and Audiense Connect (formerly Socialbro): A Twitter marketing tool \n\nAudiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. You can create highly personalised audience segments by seamlessly combining a variety of filters when creating a report, such as user profiles, affinities, demographics and job roles. With Audiense Insights in hand, you are able to make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.\n\nAudiense Connect, our trusted Twitter Marketing Tool, uses the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale via\n> Community analysis & management.\n> Advanced monitoring & listening.\n> Twitter tailored audiences for advertising.\n\nAs culture is always on the move, it is increasingly difficult for consumer segmentation to keep up. However, Audiense's social consumer segments are derived from the consumers' behaviour “in the wild '', making it more likely to reflect real affinities, and become a powerful source of new input into the segmentation strategy.\n\nMarketers can use Audiense to rapidly identify unique approaches to marketing to consumers that stem from rich and varied social data, in turn providing competitive differentiation.\n\nProblems we solve:\n#1 Tackling traditional consumer research: it's time-consuming, static and very expensive \n#2 Incorporation of social data into organisational strategies: They are struggling, for instance, Social Listening is keyword-based and not audience-based\n#3 Tactical brand strategy & personalisation: It comes at the expense of performance marketing\n\nWhat makes us different ...\nAudiense Insights segments audiences by the interconnections that exist among the people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests and affinities.\n\nOur unique social consumer segmentation provides a great data foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities.\n\nCombined with the affinity graph analysis, it gives you the ability to tap into the ever-evolving culture & trends; so that, you can bring effective personalisation and build more relevance in:\n> Influencer and Sponsorship selection\n> Content/creative development\n> PR & Comms strategy\n> Media planning in the cookie-less world (e.g. contextual advertising strategy)\n\nAudiense is typically used hand-in-hand with other tools, given its data and insights are complementary, rather than overlapping, becoming the \"bridge for intelligence\" to stack sources of insights:\n- existing Social Listening\n- third-party audience Survey Platforms\n- 1st party data","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/77773898-6989-48ee-9a14-d6400ac9d8bc.png","url":"https://www.softwareadvice.com.au/software/263705/socialbro","@type":"ListItem"},{"name":"Kolsquare","position":22,"description":"Kolsquare is a data-driven Influencer Marketing platform helping brands to meet their goals at every stage of an Influencer campaign.\n\nIt allows you to check the most relevant profiles for your brand from a catalog of more than 1.7 million KOLs (Key Opinion Leaders) on Instagram, Facebook, Twitter, YouTube and TikTok and to manage all aspects of your Influencer campaign in complete autonomy. \n\nIt also helps you to measure and analyze the results of your campaigns using data. Kolsquare is forty experts supporting you throughout the year to build effective campaigns and Influencer Marketing strategies and to increase your knowledge of the influence industry through studies, insights, and barometers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/1f812ce9-0dd0-4133-8925-70cfdb08ab3b.png","url":"https://www.softwareadvice.com.au/software/267334/kolsquare","@type":"ListItem"},{"name":"AskCory","position":23,"description":"AskCory is an platform that uses artificial intelligence to help businesses create tailored marketing strategies and tactics. It provides data-driven insights and benchmarks to inform marketing decisions. It also streamlines workflows by allowing users to easily create and share comprehensive marketing plans with their team. \n\nDesigned for a wide range of industries, the platform can be used by marketing consultants, freelancers, startups, and small to mid-sized enterprises. With its AI-powered capabilities and user-friendly interface, AskCory aims to help marketers and business owners develop effective marketing strategies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/cb696f7c-6e81-48eb-931a-0cd12c26d43e.jpeg","url":"https://www.softwareadvice.com.au/software/521378/AskCory","@type":"ListItem"},{"name":"Apteco FastStats","position":24,"description":"FastStats is a data analysis software that allows marketers to gain actionable insights from customer data. The software unifies all customer information into a single view for intelligent data exploration, visualization, and mining.\n\nFastStats is designed for marketing and analytics teams who need to segment audiences, identify new opportunities, and personalize customer experiences. The software can analyze millions of records in seconds to uncover hidden patterns and relationships in transactional and behavioral data. Users can perform profiling, predictive modeling, basket analysis, and geographical analysis to understand their customers.\n\nKey features include powerful and intuitive data visualization tools to create interactive charts, maps, and dashboards from the data. FastStats also enables audience building by allowing users to segment, filter, and export data for use in marketing campaigns and channels. Integration with Python and R provides access to advanced analytics capabilities. The software makes it easy for users to move from data to insight to action.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/6c6a2032-59af-4f1d-ae90-de96144a008d.png","url":"https://www.softwareadvice.com.au/software/426043/faststats","@type":"ListItem"},{"name":"SAS Customer Intelligence 360","position":25,"description":"SAS Customer Intelligence 360 is a multichannel marketing hub for the modern marketing organization. Offering a suite comprised of modular components (SAS 360 Engage, SAS 360 Discover, SAS 360 Plan, and SAS 360 Match) SAS Customer Intelligence 360 combines both direct and digital campaign management into one solution. Using the customer data gathered from detailed online behavior data in combination with customer data from other offline channels, SAS Customer Intelligence builds a complete view of the customer and their behavior, enabling marketers to convert this information into successful offers and campaigns.\n\nWith SAS Customer Intelligence 360, marketers have a complete view of everything needed to optimize the individual customer journey, helping brands to deliver a consistent customer experience over all channels, both digital and direct. As a result, brand marketers can use everything they know about a customer to create more relevant, targeted, and individualized communications. Integration of online and offline data using SAS Customer Intelligence 360 allows marketers to gain a rich, multichannel customer understanding. With our hybrid architecture, SAS Customer Intelligence 360 allows organizations to leverage data from all customer channels to benefit the entire enterprise.\n\nSAS Customer Intelligence 360 provides a built-in, easy to use guided analytics capability that empowers true predictive marketing. These guided analytics capabilities include automatically derived segmentation and applied optimization that augment the intelligence that marketers already have about their customer base, enabling them to make more strategic decisions for their campaigns.  SAS Customer Intelligence 360 includes analytics that give marketers a forward-looking view of their customers’ journeys, aiding marketers in identifying which business drivers are most significant and how they will perform in the future. With activity maps, marketers can account for how customers move across inbound and outbound channels, stitching together digital and traditional data to create a complete customer profile.\n\nAgile strategic marketing planning with SAS Customer Intelligence 360 allows easy access to detailed campaign information to help marketers select the best options during the planning stages of marketing campaigns. In addition, SAS Customer Intelligence 360 provides real time visibility into marketing process and timelines, optimizing marketing workflows and facilitating collaboration across all contributors. Marketers can also use SAS Customer Intelligence 360 to spend their marketing dollars more effectively, as SAS helps marketers avoid expensive tagging costs by embedding a single line of HTML code in each webpage instead of form and field level tagging like most online analytics vendors require.\n\nThe modular design of SAS Customer Intelligence 360 allows brands to start small and add additional capabilities when needed. With SAS 360 Discover, individual customer interactions can be turned into customer-centric knowledge using dynamic data collection. SAS 360 Engage effectively targets and delivers offers to customers who have interacted with a brand over various channels. SAS 360 Plan optimizes marketing operations from each end, including strategic planning and budgeting, resource management, and global marketing execution. With SAS 360 Match, stories can be derived from advertising data, ensuring success via narrow and accurate ad forecasting.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0bcfe634-3286-40ae-8760-62e353945651.jpeg","url":"https://www.softwareadvice.com.au/software/358275/sas-customer-intelligence","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/directory/1702/analytics-tools/software?page=9#itemlist","numberOfItems":25}
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