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description: Page 2 - Discover the best Marketing Attribution Software for your organisation. Compare top Marketing Attribution Software tools with customer reviews, pricing and free demos.
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title: Page 2 - Best Marketing Attribution Software - 2026 Reviews, Pricing & Demos
---

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# Marketing Attribution Software

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## Products

1. [AdRoll ABM](https://www.softwareadvice.com.au/software/38719/rollworks) — 4.5/5 (28 reviews) — At RollWorks, we get buyers. We've spent 15 years collecting and refining 4.2 billion digital profiles, representing ...
2. [Veritone Attribute](https://www.softwareadvice.com.au/software/195955/veritone-attribute) — 4.1/5 (27 reviews) — Veritone Attribute is an attribution platform for radio and TV broadcasters that provides a range of features includi...
3. [Singular](https://www.softwareadvice.com.au/software/197479/singular) — 4.6/5 (27 reviews) — Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return o...
4. [HockeyStack](https://www.softwareadvice.com.au/software/370576/hockeystack) — 4.9/5 (26 reviews) — HockeyStack is web analytics and attribution platform that helps businesses collect and analyze marketing, product, r...
5. [Kochava](https://www.softwareadvice.com.au/software/348579/kochava) — 4.6/5 (25 reviews) — Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-dr...
6. [Claravine](https://www.softwareadvice.com.au/software/404119/claravine) — 4.4/5 (23 reviews) — Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by st...
7. [QuanticFy](https://www.softwareadvice.com.au/software/353611/quanticfy) — 4.4/5 (22 reviews) — For Shopify \& Shopify Plus stores only with Klaviyo: QuanticFy is the first European marketing attribution soluti...
8. [Improvado](https://www.softwareadvice.com.au/software/168922/improvado) — 4.5/5 (22 reviews) — Improvado is an AI-powered marketing intelligence platform designed for mid-sized to enterprise-level marketing teams...
9. [Marin Software](https://www.softwareadvice.com.au/software/140608/marin-software) — 4.1/5 (20 reviews) — Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link ...
10. [Factors.ai](https://www.softwareadvice.com.au/software/440980/factors-ai) — 4.8/5 (19 reviews) — Factors.ai is an account intelligence, analytics \& attribution platform that helps sales \& marketing teams at...
11. [Revenue.io](https://www.softwareadvice.com.au/software/153823/ringdna) — 4.3/5 (18 reviews) — Revenue.io is a VoIP solution that helps sales teams by providing voice communication and an automated dialer. It is ...
12. [Trackier](https://www.softwareadvice.com.au/software/473063/vNative) — 4.3/5 (18 reviews) — Trackier is a performance marketing solution designed for brands running affiliate programs. The tool helps manage pa...
13. [BL.INK](https://www.softwareadvice.com.au/software/223792/blink) — 4.6/5 (17 reviews) — BL.INK is a URL shortener, which enables businesses to monitor, manage and measure customer engagement touchpoints. P...
14. [ROIVENUE](https://www.softwareadvice.com.au/software/190627/roivenue) — 4.8/5 (17 reviews) — Roivenue is an all-in-one marketing platform that helps businesses track the return on investment (ROI) of marketing ...
15. [CAKE](https://www.softwareadvice.com.au/software/164740/cake) — 4.3/5 (17 reviews) — CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry ...
16. [GA Connector](https://www.softwareadvice.com.au/software/475880/GAConnector) — 4.8/5 (17 reviews) — GA Connector is a platform that links customer relationship management systems with Google Analytics to track the cus...
17. [wecantrack](https://www.softwareadvice.com.au/software/240098/wecantrack) — 4.5/5 (16 reviews) — wecantrack is a conversion data tracking software that collects conversion data from various affiliate networks with ...
18. [CPV Lab Pro](https://www.softwareadvice.com.au/software/366759/cpv-lab-pro) — 4.9/5 (16 reviews) — Track, optimise \& automate your marketing advertising with a tracking software that improves your conversion rate...
19. [Salespanel](https://www.softwareadvice.com.au/software/357241/salespanel) — 5.0/5 (16 reviews) — Salespanel provides specialized marketing analytics, account intelligence, and first-party intent data tracking softw...
20. [ThoughtMetric](https://www.softwareadvice.com.au/software/212281/thoughtmetric) — 4.6/5 (15 reviews) — ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower...
21. [Spotler Activate](https://www.softwareadvice.com.au/software/339433/squeezely) — 4.3/5 (15 reviews) — Squeezely is personalised marketing for all channels, conveniently brought together in one clear platform. Our aim ha...
22. [Coact](https://www.softwareadvice.com.au/software/241085/coact) — 4.7/5 (15 reviews) — Coact is a digital marketing performance reporting tool that allows marketers to combine multiple data sources into o...
23. [Zoho Marketing Automation](https://www.softwareadvice.com.au/software/401975/zoho-marketing-automation) — 4.4/5 (14 reviews) — Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embrac...
24. [Attribution](https://www.softwareadvice.com.au/software/197011/attribution) — 4.7/5 (12 reviews) — Attribution is an enterprise-grade multi-touch attribution platform for marketing professionals. The solution offers ...
25. [EasyInsights](https://www.softwareadvice.com.au/software/330209/easyinsights) — 4.8/5 (11 reviews) — Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes t...

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## Related Categories

- [Campaign Management Software](https://www.softwareadvice.com.au/directory/2878/campaign-management/software)
- [Lead Generation Software](https://www.softwareadvice.com.au/directory/1674/lead-generation/software)
- [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software)
- [Marketing Analytics Software](https://www.softwareadvice.com.au/directory/1702/analytics-tools/software)
- [Reporting Tools](https://www.softwareadvice.com.au/directory/4284/reporting-tools/software)

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By marrying cutting-edge buyer data, insights, and activation capabilities with our industry-leading ease of use, we enable growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.\n\nAccount-Based Advertising\nThe RollWorks Account-Based Advertising solution leverages our best-in-class native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage your target audience through account-based display advertising. 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Users can drill down on metrics such as campaign performance by day, channel, creative, location and more. The dashboard creation tool allows businesses to build interactive dashboards to aid visual discovery and share key data with stakeholders. Veritone Attribute also offers access control tools to allows businesses to restrict user access by campaign, role or account in order to secure client data.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/2f20c07c-4721-45f8-99c6-db91ac33c52e.png","url":"https://www.softwareadvice.com.au/software/195955/veritone-attribute","@type":"ListItem"},{"name":"Singular","position":3,"description":"Singular is a cloud-based marketing analytics and attribution platform, which offers tools for tracking ROI (return on investment), gathering real-time insights, aggregating costs, measuring campaign attribution, preventing fraud, analyzing ad revenue and much more. Users can connect Singular with their marketing or advertising platforms, including Google Ads, Facebook, Twitter, TikTok and others, to gather campaign performance data. With Singular you are able to:\n\n* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.\n\n* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.\n\n* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.\n\n* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.\n\n* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.\n\nSingular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/79d8d543-9972-45c0-b822-bf8a8f0af488.png","url":"https://www.softwareadvice.com.au/software/197479/singular","@type":"ListItem"},{"name":"HockeyStack","position":4,"description":"HockeyStack is web analytics and attribution platform that helps businesses collect and analyze marketing, product, revenue and sales data via a unified platform. It enables organizations to track the marketing spend, handle audience targeting and run marketing campaigns.\n\nFeatures of HockeyStack single sign-on (SSO), include conversion tracking, audit log, activity tracking, data import/export, workflow management, access control and more. The application lets marketing teams map customer journeys for every single visitor as well as capture and store their details and custom properties in a centralized repository.\n\nHockeyStack facilitates integration with several third-party platforms such as Hubspot CRM, Paddle, Stripe, Chargebee, Mailchimp, Pipedrive, Close and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/df7907bf-923f-4b96-b355-e5fee318ef80.png","url":"https://www.softwareadvice.com.au/software/370576/hockeystack","@type":"ListItem"},{"name":"Kochava","position":5,"description":"Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that  integrates and manages customer identity, measurement and data controls. m/OS takes unifies all data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides advertiser and publisher tools, including the option to build third-party solutions onto the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f862a8f-0a7e-4ff9-801f-c34c5406e993.png","url":"https://www.softwareadvice.com.au/software/348579/kochava","@type":"ListItem"},{"name":"Claravine","position":6,"description":"Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. \n\nOur SaaS platform gets everyone on the same page to be proactive, drive global collaboration, automate data flows, and quickly adapt to changing business needs. Rather than worrying if data is accurate, teams can trust their data and make confident business decisions. \n\nWith Claravine, you can finally take the drama out of your marketing data by being...\n\nProactive: In a world where data is fueling growth in the enterprise, successful companies maximize the value and quality of their data at the source. Rather than waiting to clean up data downstream with costly time and talent, Claravine equips organizations to prevent data problems from the start. By setting consistent data standards upfront, you create data quality in your marketing workflows, execution platforms and analytics systems. Now teams can trust they have complete, accurate data every time.\n\nCollaborative: Shared and well-governed marketing data standards drive operational alignment. We allow data creators to have autonomy and collaborate while eliminating data silos and finally meeting the needs of the enterprise. A common data language connects and aligns teams across the enterprise and their agencies no matter where they work. Establishing data standards upfront gives everyone a consistent view of the data. Teams are now able to orchestrate omnichannel workflows and reinforce the brand’s data model globally.\n\nAutomated: Marketing data automation promises companies can operate in a lean, scalable way that meets their business goals and consumer demands. To achieve true automation, teams and technologies must speak the same language based on shared data standards and taxonomies. Claravine empowers teams to connect data with any system or technology automatically – eliminating inefficiencies, human error and bottlenecks. Teams finally have the data needed for faster insights and near real-time decision-making to drive the best possible business outcomes.\n\nAdaptable: Ever-changing market and business demands require a rapid response. Claravine’s flexible, customizable marketing data standards platform helps companies keep pace with rapidly changing data regulations and requirements. Now marketing operations, execution and analytics teams have the versatile data controls they need to ensure data quality. This gives leaders confidence in their data to make strategic decisions, commit resources, and challenge assumptions to effectively compete in a fast-moving digital landscape.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a5ebe02e-35b1-4b8d-94bf-3300be0f2d38.png","url":"https://www.softwareadvice.com.au/software/404119/claravine","@type":"ListItem"},{"name":"QuanticFy","position":7,"description":"For Shopify & Shopify Plus stores only with Klaviyo: QuanticFy is the first European marketing attribution solution to give the real figures/ROAS of each of your marketing investments.\n\n- It is the only one to recognize each user BEFORE their first purchase on your site\n- It measures the effects of the post view on sales \n- The solution is consentless\n- The solution is first-party and cookieless\n\nBenefits :\n- finally get the real performance figures of every of your marketing investments, with a solution that recovered 100% data (eg 36% for Google Analytics for comparison)\n- find the performance of every marketing channel, media or campaign (influence, media, mail routing, affiliation, store, ..)\n- easily compare performances campaign by campaign (UTM)\n- get a unique post-view sales estimate","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e45e443f-6886-4add-954a-ce3df30194a8.jpeg","url":"https://www.softwareadvice.com.au/software/353611/quanticfy","@type":"ListItem"},{"name":"Improvado","position":8,"description":"Improvado is an AI-powered marketing intelligence platform designed for mid-sized to enterprise-level marketing teams and agencies struggling with fragmented data sources and manual reporting processes. \n\nIf you're a marketing leader or analyst spending countless hours manually integrating data from multiple platforms, Improvado will revolutionize your workflow.\n\nWho benefits most from Improvado?\n- Marketing Directors who need comprehensive performance visibility across all channels\n- Analytics Teams drowning in spreadsheets and manual data processing tasks\n- Agency Leaders managing complex multi-client reporting requirements\n- CMOs seeking data-backed justification for marketing investments\n\nWith 500+ ready-made connectors extracting over 40,000 data fields from virtually every marketing platform you use, Improvado seamlessly:\n- Integrates all your marketing and sales data into a unified dashboard\n- Normalizes disparate data structures into consistent, usable formats\n- Generates instant reports that previously took days to compile manually\n- Delivers real-time cross-channel performance insights\n- Automatically updates your visualization tools like Tableau, Looker, or Power BI","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/903fbc55-7abd-4728-a74a-6533593fde8e.png","url":"https://www.softwareadvice.com.au/software/168922/improvado","@type":"ListItem"},{"name":"Marin Software","position":9,"description":"Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more.  Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set.  \n\nMarin also offers Managed Services to help you with short or long-term staffing challenges.\n\nIndustries served by Marin Software include agencies, business-to-business (B2B), education, financial services, retail, and travel.  Marin integrates seamlessly with the client’s CRM, data warehouse, publisher data, online & offline conversion data, and third-party signals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f80cbdb3-9928-4014-a1ae-990f259c5d2a.png","url":"https://www.softwareadvice.com.au/software/140608/marin-software","@type":"ListItem"},{"name":"Factors.ai","position":10,"description":"Factors.ai is an account intelligence, analytics & attribution platform that helps sales & marketing teams at high-growth B2Bs to build pipeline by tapping into intent signals on your website, CRM, LinkedIn, & G2. \n\nScore & prioritize high-intent accounts engaging across multiple channels. Automate prospecting & get in touch with in-market buyers before your competitors. \n\nFactors.ai is trusted by B2Bs like Chargebee, Traceable, Clevertap, WebEngage and more. \n\nSee Factors in action for free: https://www.factors.ai/","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c056283c-8b33-4238-a295-fdb7f995011d.jpeg","url":"https://www.softwareadvice.com.au/software/440980/factors-ai","@type":"ListItem"},{"name":"Revenue.io","position":11,"description":"Revenue.io is a VoIP solution that helps sales teams by providing voice communication and an automated dialer. It is a cloud-based platform that bridges the gap between conversation intelligence and organizational telephony.\n\n\nDesigned for businesses of all sizes, Revenue.io offers solutions including a conversation AI; a sales prospecting tool; CTI that automates log calls; an inbound sales tool and sales coaching. Revenue.io provides insights and reports to managers through call-log automation.\n\n\nThe platform enables call routing to the right representatives on the basis of conversations, prospect data and marketing sources. In addition to this, Revenue.io also features contact previews, single-line dialing, click-to-call, DialNext, IVR and dialer call recording.\n\nRevenue.io integrates with Salesforce and support is offered via phone, email, a knowledge base and an online community.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0228524c-9cbb-405d-b7ca-81b62caec7e1.jpeg","url":"https://www.softwareadvice.com.au/software/153823/ringdna","@type":"ListItem"},{"name":"Trackier","position":12,"description":"Trackier is a performance marketing solution designed for brands running affiliate programs. The tool helps manage payouts, track performance, prevent fraud, build affiliate relationships and optimize campaigns. Key features include real-time reporting, anti-fraud protection, payout management, campaign creation and more. \n\nThe tool provides insights into the campaign performance with real-time dashboards. Users can monitor metrics such as clicks, conversions and revenue to make data-driven decisions that optimize ROI. It offers fraud detection and prevention tools that block click spamming.\n\nTrackier helps automate and streamline affiliate payouts, launch and manage campaigns and connect with the right audience. It also helps optimize traffic routing and optimize conversions. It also offers seamless automation, AI-driven partner recommendations and campaign performance optimization. Trackier integrates with various third-party tools, CRMs, and ad platforms for a unified experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/560c39d0-f665-4d6e-b187-0b7dbc841c5a.jpeg","url":"https://www.softwareadvice.com.au/software/473063/vNative","@type":"ListItem"},{"name":"BL.INK","position":13,"description":"BL.INK is a URL shortener, which enables businesses to monitor, manage and measure customer engagement touchpoints. Professionals can create campaigns and add notes for team members according to requirements.\n\nKey features of BL.INK include 301 redirects, bulk import, email notifications and audit logs. The platform lets organizations utilize searchable tags to consolidate campaign metrics and configure access permissions for team members. It allows businesses to track URL clicks by country, city or region based on specific date ranges. Additionally, enterprises can route users based on time, date, language, device and geography.\n\nBL.INK integrates with various third-party systems such as Zapier, Khoros, Sprinklr, Zoho Flow and more. The product is available on monthly subscriptions and support is extended via FAQs, documentation, live chat, email and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7f24fae1-900e-4609-9f6b-fb4a3ef71063.png","url":"https://www.softwareadvice.com.au/software/223792/blink","@type":"ListItem"},{"name":"ROIVENUE","position":14,"description":"Roivenue is an all-in-one marketing platform that helps businesses track the return on investment (ROI) of marketing campaigns. The application allows marketers to allocate marketing budgets, conduct web analytics, and generate custom reports via a unified platform.\n\nIt enables employees to capture and analyze customer data based on various attributes including high response rates, sales and customer lifetime value (CLV). Roivenue offers a variety of features including path analysis, data storage management, budget optimization, data processing and more. Additionally, it helps organizations streamline channel attribution processes, gain insights into the performance of marketing campaigns and track the spending on advertisement.\nROIVENUE is an award-winning analytics, attribution and optimization suite for ecommerce. It helps marketers to accelerate revenue growth and increase marketing profit through data integration and understanding of multi touch journeys.\n\nUsing data-driven attribution models, it allows marketers to identify underperforming campaigns, address over-invested channels and reallocate advertising budget for ROI maximization.\n\nROIVENUE offers an API, which lets businesses integrate the system with several third-party platforms such as Google Analytics, Facebook, Adobe Analytics, AdRoll, DoubleClick, Google Advertisement, Criteo, and more. Other features include an activity dashboard, path analysis, data processing and storage, reporting, mult-channel attribution and investment tracking.\n\n\nRoivenue comes with an application programming interface (API), which facilitates integration with several third-party platforms such as AdRoll, Facebook, DoubleClick, Adobe Analytics, AdRoll, Google Analytics and more. \n\nFeatures: \nDashboard | See the whole marketing picture | All your marketing data can now be in the same place. There’s no longer any need to switch between various systems to evaluate marketing performance.\n\nProcess explorer | Access any advertising measure in two clicks | Choose up to three metrics or KPIs and examine mutual relationship. Easily compare performance with previous periods or custom date ranges.\n\nBudget optimizer | Get recommendations for effective budget allocation | Our AI-based predictive model tells you how to identify over and undersaturated channels and reallocate ad budget among them for maximum performance. \n\nDimensions explorer | Zoom in on the details | Discover how totals break down into their individual components. Analyze performance metrics and KPIs across dimensions to uncover actionable insights. \n\nDimensions editor | Customize your dimensions and metrics | Create custom dimensions or metrics to collect and analyze the data that matters to your business.\n\nAI-powered attribution | Know each channel’s real contribution | Our brand new attribution model is based on artificial intelligence and recurrent neural networks (RNN). This new technology is more nimble and accurate than previously introduced methods like Markov chains and game theory.\n\nData exports | Have your data where you need it | We hate data silos. That’s why ROIVENUE makes it easy to export your marketing data for analysis, reporting and visualisation.\n\nMarketing plans | Track performance against KPIs | Set targets for your key marketing metrics. ROIVENUE will automatically track the performance against your goals on a daily basis.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5aa84885-f150-48fa-a2cd-e5b13151fa3d.png","url":"https://www.softwareadvice.com.au/software/190627/roivenue","@type":"ListItem"},{"name":"CAKE","position":15,"description":"CAKE is a cloud-based affiliate marketing solution designed to help businesses in the performance marketing industry manage partner campaigns using custom targeting, whitelisting, reporting and data security tools. Key features include campaign management, lead generation, rewards distribution, partner marketing and contact management. \n\n\nAdvertising teams using CAKE can measure click and conversion rates based on custom targeting parameters such as traffic caps, redirects, devices, location and browsers to increase profit margins and maximize website traffic. Hosted on Amazon Web Services (AWS), the solution allows publishers to generate reports on partner and campaign performance and facilitate decision making to optimize sales conversion rates. Additionally, users can receive notifications about abnormal campaign behaviors, ensuring compliance with Type 1 SOC 2 and GDPR regulations.\n\n\nCAKE's API interface allows integration with various third-party applications such as QuickBooks, Ezepo, Payoneer, Optizmo, DialogTech and more. Pricing is available on request and support is extended via documentation, phone, email, FAQs and other online measures.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f8968c66-30ec-4db5-a456-88204a20d0a4.png","url":"https://www.softwareadvice.com.au/software/164740/cake","@type":"ListItem"},{"name":"GA Connector","position":16,"description":"GA Connector is a platform that links customer relationship management systems with Google Analytics to track the customer journey from initial website visits to completed sales. It is designed for businesses seeking to identify which marketing channels contribute to revenue rather than just generating leads or form submissions. It works with CRM platforms such as Salesforce, Pipedrive, HubSpot, and Zoho CRM to help measure the return on marketing efforts.\n\nThe platform enables bi-directional data synchronization between CRM systems and Google Analytics 4. It imports website visitor data into CRM software, including first-click and last-click attribution details that identify lead sources and touchpoints before conversion. It also exports closed deal and sales data from the CRM to Google Analytics 4, allowing businesses to monitor offline revenue from completed sales. Additional data captured includes device information, geolocation, and custom CRM fields, offering insights into customer interactions across various channels.\n\nGA Connector tracks the revenue generated by marketing channels, campaigns, and keywords, moving beyond metrics such as form submissions or goal completions. It supports multi-channel attribution tracking throughout the customer journey. The platform includes privacy-focused features that align with GDPR requirements, such as integration with consent management tools and options for no-retention or short-term data retention modes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/52104482-13fb-4e32-ad35-2c2e410cd814.png","url":"https://www.softwareadvice.com.au/software/475880/GAConnector","@type":"ListItem"},{"name":"wecantrack","position":17,"description":"wecantrack is a conversion data tracking software that collects conversion data from various affiliate networks with APIs, postbacks, scrapes, Google Sheet files and manual CSV imports. Teams can connect all affiliate networks and gain a full overview of all conversions in the unified dashboard shortly after set up.\n\nHaving all conversion data in one place will help managers make better decisions about where to allocate the marketing budget. With wecantrack, administrators can turn existing data into useful insights that will help teams make better decisions about the business.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/0f5e262e-3143-41ec-adda-1e2d2f4b7efd.png","url":"https://www.softwareadvice.com.au/software/240098/wecantrack","@type":"ListItem"},{"name":"CPV Lab Pro","position":18,"description":"Track, optimise & automate your marketing advertising with a tracking software that improves your conversion rate and acquisition cost.\n\nIf you are an affiliate marketer, just started making money online or you are already in this game for a while now, then this tool is for you. \n\nIf you run campaigns on Facebook, Tiktok, Google Ads, Microsoft Ads, Instagram, Youtube.... in one word, if you are a normal business, then this tool is for you. \n\nCPV Lab Pro is an ad tracking system used to track and optimize marketing campaigns in ONE place. \n\nIt is integrated with 150+ traffic sources and affiliate networks and offers a ton of cool features like: real-time reports, optimizations, redirect rules, bot filtering, coockie-less tracking, landing page MULTIVARIATE testing (not just A/B tests), and much more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/baf00a91-3024-409e-9b0d-e94bb5e36ad4.jpeg","url":"https://www.softwareadvice.com.au/software/366759/cpv-lab-pro","@type":"ListItem"},{"name":"Salespanel","position":19,"description":"Salespanel provides specialized marketing analytics, account intelligence, and first-party intent data tracking software designed for B2B enterprises. In today's cookieless tracking environment, our solution excels at identifying prospects demonstrating purchasing intent, overseeing entire customer journeys, and effortlessly integrating data into sales and marketing frameworks.\n\nIdentify target accounts, track customer journeys across various touchpoints, and efficiently route prospects with high lead scores to your sales teams.\n\nSchedule a demo or start your 14-day free trial today!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7e2f0c1c-3abc-4c30-9c6f-4e78fd2b7c6b.png","url":"https://www.softwareadvice.com.au/software/357241/salespanel","@type":"ListItem"},{"name":"ThoughtMetric","position":20,"description":"ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily collect data, track ads, and analyze performance.\n\nTrack the performance of all your marketing channels and understand where your customers are really coming from with ThoughtMetric's AI driven attribution.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/56938fdf-f78f-48e4-bde2-17111ddb300b.png","url":"https://www.softwareadvice.com.au/software/212281/thoughtmetric","@type":"ListItem"},{"name":"Spotler Activate","position":21,"description":"Squeezely is personalised marketing for all channels, conveniently brought together in one clear platform.\n\nOur aim has always been to help companies in every type of industry with our solution. Therefore, we set out to design a platform that would eliminate high costs, time consuming implementation programs and confusing user interfaces. Squeezely is easily implemented through one of our many plugins and can be expanded to anyone’s liking with our flexible development tools. \n\nDeveloping successful personalisation strategies is never an easy task. Hence, we always stay committed to your personalisation project and work hard to ensure that great results start pouring in. In order to avoid common pitfalls and mistakes, we’ve invested a lot of time into developing a unique approach to customer success. Squeezely customers get insights into the mechanics of our most successful use-cases. Providing a solid fundament in any of your own personalisation use-cases. Whether your marketing challenges are common or highly specific to your industry, we are always ready to assist. Together, we can make Squeezely work for you and see that all your goals are achieved.\n\nIn our view, working together is the key to success. Squeezely offers easy connectability to your favourite marketing channels. Popular tools like Analytics, Advertising, Email and E-commerce can be fed with your data within minutes. This way, you can immediately start creating personalisation in the tools that you know best. Would you rather prefer a full-service approach? Not a problem. Pick one of our certified Squeezely partners, whom know the platform inside out.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a02d7dec-9f92-45fc-bba1-5630a666b607.png","url":"https://www.softwareadvice.com.au/software/339433/squeezely","@type":"ListItem"},{"name":"Coact","position":22,"description":"Coact is a digital marketing performance reporting tool that allows marketers to combine multiple data sources into one report quickly and easily. In addition to viewing the combined data, Coact also makes it easy for users to visualize the KPIs in a way that makes sense to them. It is a platform for marketers that provides comprehensive reporting on all the digital marketing data, so members can create professional reports that are quick and easy to share.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/504ad489-5b0e-487b-a467-22be2292d8af.png","url":"https://www.softwareadvice.com.au/software/241085/coact","@type":"ListItem"},{"name":"Zoho Marketing Automation","position":23,"description":"Zoho Marketing Automation is trusted by 100k+ users across the globe who have said goodbye to manual tasks and embraced streamlined automation that drives results. Thanks to its seamless integrations with other Zoho apps and third-party tools, ZMA unifies data and marketing workflows effortlessly.\n\nHighlights of Zoho Marketing Automation:\n\n1.Build a multichannel customer journey\n\nOversee your complete marketing journey with Zoho Marketing Automation! ZMA enables businesses to generate high-qulaity leads that convert into revenue by creating comprehensive marketing experiences that facilitate personalized audience engagements across multiple channels—from SMS and WhatsApp to social media, webpages, and offline channels.\n\n2.Automate campaigns with a drag-and-drop builder\n\nBuild and automate an end-to-end multichannel campaign based on users' behaviors using Zoho Marketing Automation's simple drag-and-drop campaign builder. Create captivating campaigns, add contacts effortlessly, and measure key statistics for optimization. Use workflows to assign lead scores based on behavior and automatically pass the best leads to your sales team.\n\n3. Build and optimize your online presence with website analytics\n\nZoho Marketing Automation's powerful website analytics make optimizing your online presence seamless. Understand where your visitors come from, set measurable goals, run experiments on your pages, and make data-backed improvements to increase engagement and conversions.\n\n4. Simplify your lead generation-to-revenue conversion journey\n\nThe journey from generating leads to converting them into revenue is an important one every business undertakes. Zoho Marketing Automation enables marketing teams by serving as the all-in-one platform they can use to strategize and execute their entire lead cycle. You can add leads manually or generate them from online sources, and then engage them with personalized content tailored to their preferences and behaviors. Analyze different touchpoints, assign lead scores, and segment your leads based on their actions using ZMA's extensive array of computed fields.\n\nWith ZMA, you can also identify your top lead sources, invest wisely in the right channels, and prioritize your marketing efforts for optimal results. With the various lead attribution models available, you can analyze and optimize your lead generation strategies effectively.\n\n5. Plan and execute with Marketing Planner\n\nCollaborate with your team to plan and execute all your marketing campaign easily with ZMA's Marketing Planner. \n\nSet goals, allocate budgets, analyze campaign performance, and measure ROI for each campaign. Detailed reports enable you to share your marketing efforts with top-level management and focus more on top-performing campaigns for maximum impact.\n\n6. Scale your ecommerce business\n\nIf you run an ecommerce business, you can connect your store, run promotions, and scale your business effortlessly. Create multichannel campaigns to drive traffic to your store, automate follow-ups for purchases, and recover abandoned shopping carts using simple workflows.Leverage AI-driven product recommendations to boost repeat purchases and maximize revenue opportunities.\n\n7. Your all-in-one marketing automation solution\n\nZoho Marketing Automation is an all-in-one solution that enables businesses to simplify their entire marketing journeys. \n\nSign up today to provide your team with a comprehensive marketing solution.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a271ae35-2e4e-499b-b6a5-c0766ce2475f.png","url":"https://www.softwareadvice.com.au/software/401975/zoho-marketing-automation","@type":"ListItem"},{"name":"Attribution","position":24,"description":"Attribution is an enterprise-grade multi-touch attribution platform for marketing professionals. The solution offers a range of tools including automatic data collection, custom attribution models, affiliate marketing management, customizable reporting, ROI (return on investment) tracking and more. These tools are designed to help businesses evaluate their marketing funnel and gain insight into the performance of marketing efforts.\n\nWith Attribution, businesses can view reports on key metrics including ROI, attributed revenue, advertising spend, revenue per sale, performance by channel, overall tracking and much more and users can filter this information by day, week, month or any other time frame. Attribution integrates with various third-party marketing tools and channels including HubSpot, WooCommerce, Shopify, Facebook and more in order to facilitate automatic transfer of marketing data. The platform uses machine learning algorithms to build attribution models and provide users with actionable insights regarding their campaigns and channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/7f761574-5329-47b7-9327-96f1739adea9.png","url":"https://www.softwareadvice.com.au/software/197011/attribution","@type":"ListItem"},{"name":"EasyInsights","position":25,"description":"Get instant answers to your marketing questions with data through Google sheet add-on. It takes less than 2 minutes to get started. Get data on sheets by choosing data sources and columns (metrics & dimensions).\n\nKey features include getting data into sheet from sources such as Facebook Ads, Google Ads etc. Access marketing data templates to solve popular use-cases. Send scheduled reports via email and create custom dimension for reporting. Move data with EasyInsights to Google Data Studio.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e5170d89-25da-46fb-ae55-8d97a83217ce.jpeg","url":"https://www.softwareadvice.com.au/software/330209/easyinsights","@type":"ListItem"}],"@id":"https://www.softwareadvice.com.au/directory/4315/marketing-attribution/software?page=2#itemlist","numberOfItems":25}
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