ConvertKit Reviews

4.7
Overall rating
Reviews

4.7
Overall rating
Reviews
Learn More

User Reviews Overview

About ConvertKit

ConvertKit is a tool that makes email marketing easier for creators. You can use it to create customizable forms, landing pages, and email templates to connect with your audience. Set up automated email sequences using tags and...

Learn more

Feature ratings

Value for Money
4.3
Features
4.5
Ease of Use
4.4
Customer Support
4.5

Browse ConvertKit Reviews

212 of 212 reviews
Sort by:
Eddy
Eddy
  • Industry: Internet
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 04/02/2020

Better Aweber Alternative

Overall, I have been very happy with Convertkit. I find that they have great deliverability and they are a lot more reasonable in terms of spam complaints.

Pros

The pricing of this email marketing service is a big reason I switched over. I used aweber before and they would charge you additional if you have the same person on two lists. Whereas ConvertKit would only count that same person on two list as one. This saved me tons of money that I was being over charged with aweber.

Cons

I wish some of the automation was a little more robust and easier to use.

Verified Reviewer
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
5

5
Reviewed on 05/10/2020

Great email marketing platform if you are NOT a beginner.

I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain.

As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.

Pros

This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.).

If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

Cons

I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with.

They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

Leigh
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
2
Customer Support
1

2
Reviewed on 18/07/2020

I don't know why people recommend this software - their generous affiliates program perhaps?

I have more problems with convertkit than anything else on my website, the source of all my issues have been convertkit!
It's cheap compared to what's out there, but there is a reason for this.
I'm now going to infusionsoft, which im sure, my commitment of their monthly priceplan will speak volumes for how poor conertkit has been.

Pros

It's easy to write emails and develop an email funnel.

Cons

the implimentation is dire, it's like a beta release all the time.
the forms aren't as responsive as they so claim, things look good on their page and then on preview, but when published, you really have to tinker with them to make them work.
Their worpdress plugin was prompting 'malware' warnings on my site with Avast, the first time I had to contact their help desk, and they were more concerned about removing me from their daily tasks lists than dealing with the problem.

this eventually cleared up, I assume it may have been in Avast's hands, but this problem lasted two weeks in convertkits hands.

I then had a list of 5 questions, I recieved a response for one of them by [SENSITIVE CONTENT HIDDEN] who I then didn;t reply in a timely manner for (although he contacted me 3 days after my problems were raised!)
He then got pushy in the emails for me to deal with the problem immediate - which I couldn't do!! I was available to add things to my website 3 days before his response and had other work commitments to deal with, having just now got back to the website, 5 days after my initial problems, he decided to close the ticket to and I quote 'remove them off his daily tasks lists'
I've now raised these exact same questions again to convertkit to seek help, hopefully I won't get an automated response and have to wait another 3 days for a reply to when im busy and told they'll close the ticket again to make themselves look good.

Their customer service is diabolical and their software is sub par.

Top ConvertKit Alternatives

Monica
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 05/07/2023

ConvertKit saves time, effort and money. Check it out.

I've had a great experience. There is a bit of a learning curve when you first start, but CK is a powerful email marketing tool with loads of customizations and automations that make it worth the time to learn it.

Pros

CK allows me to tag my subscribers so easily which then allows me to send customized content to each set of subscribers. I also love the email templates that make my weekly emails easy to complete. The extensive library of training resources are SO helpful when I have a question.

Cons

CK is pretty technical so you have to have more of a systems/logistical brain to use it. If you're used to drag/drop, point/click, you may be a little intimidated by parts of CK. It all works well but requires a bit more technical skill that I needed for Constant Contact. It's totally worth it for me though!

Alternatives Considered

ActiveCampaign, MailerLite and Mailchimp

Reasons for Choosing ConvertKit

CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce.

Switched From

Constant Contact

Reasons for Switching to ConvertKit

CK is a more robust tool and it integrates easily with all the parts of my WP website - Wishlist Member and WooCommerce.
Olga
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/08/2022

The email marketing software that will make your content shine

We have been using ConvertKit for 3.5 years now and we don’t plan on going anywhere else! If you’re looking for an email marketing platform that grows with your business and subscriber list, and that’s straightforward to use as well as efficient, then you don’t need to look any further than ConvertKit. My team and I find that it allows us to meet our goals quickly, deliver quality content, and all without overcomplicating things. Sometimes simple is best!

Pros

It’s hard to find things not to like about ConvertKit. I think one of the best things is that there is no major learning curve. You don’t have to be an expert in email marketing to understand how to use the software. Everything is pretty intuitive. And when you do have a problem figuring something out, they have amazing tutorials available as well as a very responsive and helpful customer service team. Each time I ran into an issue, it would be solved by their team in a blink of an eye. I also love that it integrates with the software we use at our company and with our clients, such as Acuity Scheduling and LeadPages. Finally, ConvertKit has all the features we need for our email marketing efforts to be a success: great segmentation, automations, and confirmation email option.

Cons

I think their reporting and their A/B testing could be more advanced. However, given they’re constantly improving things, I believe that these features will soon be improved. I will say that for the needs of small businesses and teams, what ConvertKit offers is absolutely sufficient.

Reasons for Switching to ConvertKit

Honestly, after having tested out other software, we found that ConvertKit delivers on their promises, and that we can worry less about emails being delivered and focus on the content and conversion aspect.
Jared
Jared
  • Industry: Aviation & Aerospace
  • Company size: 51–200 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
N/A

4
Reviewed on 17/02/2021

Straightforward Email Automations and Sequences

I am currently trying ConvertKit to see if I want to purchase it for my business. As of this moment, I like it and plan on purchasing it. You have to put in a lot of time upfront creating your email content, but once that's done, ConvertKit runs automatically. I like that a lot!

Pros

ConvertKit has a straightforward and easy-to-use interface for setting up email campaigns. Setting up an automated sequence is as easy as writing each email and dragging them into the order you want them sent. They also make it easy to assign tags to subscribers and segment your lists.

Cons

Convert kit doesn't have as many design tools as some of the other email services. This includes email designs and opt-in form designs. However, there are other 3rd party opt-in programs that integrate easily with ConvertKit.
My biggest pet peeve is the fact that there's no "undo" button in the email editor (at least I couldn't find one). I have made several mistakes that a simple undo button would have saved me from undoing.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 12/08/2022

Convertkit is the bloodline for my business

I've been using Convertkit for over 2 years and it's constantly improving and adding benefits for running a business.

Pros

It's designed for people like me, creators. It's very well thought through and I don't need to have many integrations to use it.

Cons

I don't like that it doesn't have a mobile app.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 10/01/2020

Easily my preferred email management software (if it was cheaper)

Pros

I LOVE the visual automations. It makes it far easier to set up and explain how they work to clients.
The sequences are so easy to update and I love how all the emails are viewable on the same page.

Cons

Having to code email templates.
I recently switched to a cheaper provider because, as I'm not earning much from my blog right now, I couldn't justify paying $39US per month.

Favour
Favour
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

4
Reviewed on 21/12/2022

A simple business automation software

If you're a startup business without much capital but you're looking for a business automation software, I would recommend this software to you, it's easy to use, not expensive and it does exactly what it is meant for. This is a very nice and uncomplicated software.

Pros

The first thing I like about this software is the landing templates, it has very nice templates and I like the fact that there are various templates to choose from.The second thing I like about this software is the ease of use, the interface is very easy to navigate.Third thing I like about this software is the fact that it's not too expensive, I also like the fact that the free plan is limited to very few features.I like the email campaign feature, I like how there a different email template to choose from and I like the fact that the email template are easy to operate.

Cons

It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the features exist in the software

Verified Reviewer
  • Industry: Arts & Crafts
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
N/A
Features
4
Ease of Use
3
Customer Support
N/A

5
Reviewed on 12/04/2021

Great CRM for Creatives

Once I learned the software, ConvertKit became a pleasure to use. The feedback we got from our subscribers was fantastic. A noticeable difference.

Pros

-Easy to switch from an older CRM
-Geared toward creatives, with a focus on the design of email messages.

Cons

-Learning curve slightly steep
-Not particularly clear how to set up workflow without a lot of tutorials.

Marie
  • Industry: Professional Training & Coaching
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
N/A
Features
5
Ease of Use
5
Customer Support
N/A

4
Reviewed on 20/10/2022

Good for Segmenting

Does what we neede it to and was an upgrade from our prior platform (Mailchimp). We can easily create attractive and effective newsletters, email campaigns, landing pages and sign up pages that work across the rest of our tech stack, and it's easy to sort and segment all f that data on the backend for targeted campaigns. Does what we need it to and at a fair price.

Pros

I love the segmenting and the aiblity to sort by anynumbr of tags in ConvertKit. It reallyenables us to create oppourtniteis tostudy our clientele based on defifient and specific needs and the communitcate to onlyt hose parts of the population at given times for certain services. This is key for us an the primary reason we switched from our old esp.

Cons

I wish there was an easy way to capture mobile phone numbers for us to integrate SMS communcation and automations. So often after we connect with clients we would love to send a quick follow up message that doesn't warrant a full email and this tool does not have full functionality for that.

Alternatives Considered

ActiveCampaign and MailerLite

Reasons for Choosing ConvertKit

Mailchimp did not have functionality for segmenting well nor was the landing page and pop ups feature aligned with our business brandn aesthetics. (Mailchimp was pretty ugly and rudimentary when we made the switch over).

Switched From

Mailchimp

Reasons for Switching to ConvertKit

segmenting functionality, priec and more recommendatiosn from people I trust led me to Convertkit
Gina
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 03/11/2020

Smarter email marketing

ConvertKit has been a great tool for my business over the years and I'll continue to use it moving forward. They update and adapt regularly so it's an email marketing service that's worth your time if you're thinking of investing or upgrading.

Pros

I've been using ConvertKit for a long time and in that time I've used it to get a little smarter when growing my email list. It's one thing to send weekly emails to your growing list, but it's another to segment specific users, tag them and put them into different categories so you can send them personalised emails.

ConvertKit allows you to do all of this in a very user-friendly way.

One of the key factors in sticking with ConvertKit for so long, was that it has automation at the heart. As online business owners, we don't always have the time to analyse data and manually sort subscribers so we can make more informed decisions. ConvertKit gives you the freedom to set up your own automations with a lot of flexibility, all so you can spend less time on marketing and more time in your business.

Cons

ConvertKit allows you to tag people who purchase products through their various integrations but it's a bit lacking in terms of data on this. You can see the products they've purchased, but you can't see where they came from. Which means it's much harder to see a holistic view of your marketing strategy with ConvertKit at the heart.

Sharon
  • Industry: Media Production
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 07/10/2022

Will Convertkit Work For Me

It's been great because I moved with a plan in place to create a system that I wanted and was organized.

Pros

It is reasonably easy to set up, you do need some guidance as to the wording used but it works most of the time and that's what's important.

Cons

The optin boxes and landing pages need some work.

Amber
  • Industry: E-Learning
  • Company size: Self Employed
  • Used for 1+ year
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/02/2020

Smooth and easy to use

Overall I had a wonderful experience using ConvertKit, it was just too expensive for my small operation.

Pros

I love how intuitive and easy to use ConvertKit is. There is almost no learning curve, it's very easy to understand. I was able to create an email course in half the time it took on another service.

Cons

I decided to end my account with ConvertKit because it was too expensive and complicated for my simple needs. I wish that they had a more affordable option with simpler features.

Mo
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/03/2022

Great for newsletters!

Overall, ConvertKit is our current mailing provider for our newsletter. We've grown accustomed to it to and use it weekly for our newsletter sends and daily on my end for metrics reporting and analysis. It's easy to use, not overly complicated - yet full of useful features - and really helps us communicate with our beloved, amazing audience. The custom code feature is a particular favourite as well as the metrics breakdown and reporting. I personally and genuinely enjoy the ease of use the most in a metrics-reporting context and certainly think it's a good contender for newsletters and mailing lists.

Pros

The ease of use of Convertkit is the most useful aspect of this tool. Your metrics are in good view for when you need to determine campaign success, it has tonnes of features ranging from things like templates to custom code which makes content creation a breeze and it's usability makes it easy even for a novice like me to use!

Cons

I think pricing could be improved a tad particularly as there are more competitive providers in the market with more affordable ranges. I think this may put off a lot of first time creators in particular, especially those who are initially starting out, however it's still fairly reasonable. Furthermore, and this could be completely my technical illiteracy speaking, I think features like integrations for things like real time metrics updates for client/customer facing landing pages could be a cool addition. For instance, I was looking into a function where I could display our subscriber count that would update in real time on the website in accordance with the number of subscribers we're getting on the daily, however couldn't find a way to do this.

Dewana
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
N/A

5
Reviewed on 26/04/2024

ConvertKit was a great product for this Newbie at Contact Management.

Pros

I loved that it was free to start up to a couple thousand contacts.

Cons

The price rose sharply as your contacts rose whether you were using it to make money off the list yet or not.

Alternatives Considered

MailerLite and ClickFunnels

Switched From

MailerLite

Reasons for Switching to ConvertKit

The free price along side the easy set up.
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 29/08/2021

Helping creators grow their email audience? Convertkit is a solid platform.

Overall this is an easy to use, modern email marketing tool that covers all the basics. Great for beginners who want to get going fast. Also suitable for more advanced marketers. I enjoy using this. The interface is modern and easy to use. Unnecessary settings or steps are removed, making this a tool that doesn't require much time to get something created. Good documentation as well, so the beginner can get started knowing the support and education is just a few clicks away.

Pros

I like how Convertkit makes it easy and fast to get your lead generating page up and running and start collecting leads. The landing page builder is good with plenty of templates. You don't need technical skills to get a page up and start building your list. That's what Convertkit focuses on. It's a modern tool that offers all the basics and a few advanced features. No unnecessary bells and whistles needed if you want to focus on creating.

Cons

Pricing starts higher compared to other tools, but the advantage of Convertkit is that one email address only counts once, unlike other tools where a subscriber counts multiple times towards your total subscriber amount if that person is added to multiple email lists or campaigns.

Brian
  • Used Monthly for 1+ year
  • Review Source
Value for Money
3
Features
3
Ease of Use
4
Customer Support
4

4
Reviewed on 01/07/2018

ConvertKit had helped me greatly to streamline and simplify my email marketing processes.

Time saver and great use of use.

Pros

Ease of use and easy UI/UX experience in using the software. The user interfaces are way better than other email marketing software on the market. It has enough basic features and a few powerful features such as tagging certain opt-in groups of users for niche marketing purposes, which I find it very useful. There are less clutter when it comes to feature layout on the interfaces, so one can focus better on using key or common key features.

A nifty feature which I liked most is the Visual Automations, that Convertkit had come up with. It's a graphical way to set automation. It uses three types of items: Actions, Events, and Conditions. It's all visual and one can easily define these items.

Moreover, ConvertKit has just introduced new features into its software such as enabling one to create custom consent checkboxes, find your EU subscribers and get consent from existing subscribers. Also, four new legal forms and support processes were introduced as tools to help one get one's own business compliant with GDPR.

Cons

Personally, I would like more visual stuff or graphical interfaces that I can interact with such as drag and drop functions. At this point of this review, ConvertKit had plans to revamp the software to become more powerful and there is a new branding makeover for ConvertKit.

For the monthly price for the 1st 1000 subscribers for new customers, I do find the price is expensive. But one has the option to go for yearly subscription in order to get bulk discounts in the long run. Thus, one has to consider different pricing options that ConvertKit offers before committing to a paid account. One can try out a free one month trial via its free webinars though.

Verified Reviewer
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/01/2019

ConvertKit = Powerful Features I Need + Simplicity I Love.

Pros

Many bloggers are overwhelmed by the technical aspects of setting up a successful email newsletter strategy.

Yup, there are a variety of email platforms out there and I have managed large lists on many of them. For my Email on Autopilot system, I strongly recommend ConvertKit.

I can tell you from a lot of firsthand experience that “putting your email on autopilot” is WAY easier with ConvertKit than anything else I’ve tried.

ConvertKit was specifically built with bloggers and small businesses in mind, unlike other platforms that either don’t have the right tools or complicate things waaaayyy too much.

I recommend ConvertKit because it has the perfect combination of the powerful features that I need and the simplicity-of-use that I love.

Cons

I wish I had a little more flexibility in creating RSS-driven emails.

Kate
Kate
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/11/2019

Best Email Marketing Automation for Small Business

I've saved a lot of time just in making any edits to my nurturing sequences because it's easier to find them.

Pros

You can view your automations visually, so this functionality makes it much easier than competitors such as MailChimp because you can easily set up, view, and come back to your automations.

Cons

The 'done for you' merge from your old email marketing system to your new one isn't as easy as they make it seem. I've been working with email automation tools for years, and I was tripped up because the import take different lists and combines them into one. It's much easier to export your lists and tags, and upload each separately.

Mike
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/01/2023

One of the best email softwares for newsletters

Excellent!

Pros

This software nails it down for what founders and small businesses need for effective newsletters. Not only was it incredibly easy to get started and set up, the templates and education provided by the founder was very useful. One of the best email softwares I have used.

Cons

I have nothing much to criticize about the software.

Alternatives Considered

ActiveCampaign and AWeber

Reasons for Choosing ConvertKit

User-friendliness and ease of setting up.

Switched From

ActiveCampaign, Keap and AWeber
Ismaël Huberson
Ismaël Huberson
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
4

5
Reviewed on 22/12/2022

Convertkit

Pros

Convertkit is a powerful email manager and landing page creator. It helps me a lot to automate my tasks.

Cons

I love working with Convertkit, it is a real asset for my business.

Andrea
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 01/07/2023

Automate Your Email Marketing & Stand Out

Pros

This is my favorite email tool of all time, and I've tried many. I'm not a fan of any email blasts that feel impersonal or boring. The customizable templates, audience tags, and sequences by action all work together beautifully with ConvertKit. Highly recommend switching over if you're using MailChimp.

Cons

I'd like it to be easier to embed videos and more options for image sizing without coding.

Casey
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 09/05/2023

Email Marketing Made Easy

Nothing but the best. I came for email campaigns and email marketing, but have stayed for the constant innovation and simple ease of use from the platform.

Pros

There are ample resources and education available to use this platform. My background is not in marketing or email marketing, but the education that ConvertKit has available has allowed me to optimize the service and makes me feel like I am getting real value from this product.

Cons

Nothing. Seriously, nothing. Since I have had ConvertKit as a part of my business (over 2 years), they have only innovated the product and added more features (most recently creator profiles and product integration) that I actually am exploring downsizing OTHER services that I use to see if I can just use ConvertKit for everything digital.

Sushant
Sushant
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 30/11/2022

Great no-code tool to manage subscribers

Overall it does a great job of quickly getting started with building an audience and delivering value. Still, after a certain point, it gets expensive if you are not monetising your audience. I also feel reporting, and email automation can be improved as well.

Pros

Entire newsletter subscription management is effortless with Convertkit. The landing page can be customised according to brand, with an email form deployed in less than an hour is remarkable. I also felt the overall delivery rate is much better than Mailchimp.

Cons

List management and email automation can be improved a bit. Sometimes I have to go to other tools like ActiveCampaigns just because their automation is much better. Reporting can be improved as well.

212 reviews