Mailchimp Reviews

Pros

Mailchimp makes running an email campaign easy and simple. Don't get me wrong, there are super deep functions like multivariate campaigns and killer landing pages that integrate with your .com. I cannot say enough good things about Mailchimp. I have found that this software is simply the best available option out there for the money. I have been able to grow my mailing list and find what works with my audience.

Cons

I don't like how the Pro features are left out of the basic starter package. I understand that is how they make their money, however, those extra tools could be quite useful to new start up businesses, like myself that simply do not have it in the advertising budget to go to the pro level. I also struggled with making my emails 100% compliant because nowadays everyone is blocking or reporting spam mail. It isn't Mailchimps fault for that, it just makes it hard to get past the red tape of email marketing in general. However, they make it as easy as possible.

Alternatives Considered

Google Workspace, Meta for Business, QuickBooks Online, Hootsuite and Evernote Teams

Reasons for Choosing Mailchimp

Mailchimp combines so many of the features that I was using from other software and just blows it away. I was not able to find anything that came close to Mailchimps features on the other software I was using. I always felt like I was piecing together different elements. Mailchimp solves that problem for me and makes running my campaigns a breeze, which fuels my small business.

Switched From

Wix, Calendly, Elementor, Meta for Business and Hootsuite

Reasons for Switching to Mailchimp

Mailchimp had all the features I was looking for and more. I started with the free version and quickly rose to the Standard package. I have been constantly developing and honing in my email list for many years, using many different softwares. I finally landed with Mailchimp because it beats out all the rest of the software by far. Look no further for email marketing!

Pros

I love Mailchimp! As a small business owner, it's been great. Starting out with its free plan was a huge plus, and I've been able to grow my email marketing efforts thanks to its easy-to-use features. I especially appreciate the ability to create automated drip campaigns, design beautiful emails, and capture leads with custom forms.

Cons

While Mailchimp has been great for me, there are a few drawbacks. Once you surpass the free plan's limits, the cost can quickly escalate. Additionally, designing emails on a mobile device or tablet can be a bit cumbersome, and I've occasionally encountered glitches when sending longer emails on desktop.

Alternatives Considered

Constant Contact and Zoho Mail

Reasons for Switching to Mailchimp

Since my number of contacts was below their limit, I was able to join for free.

Pros

Mailchimp has a very good GUI. The application is very easy to use and well-designed for email marketers. I enjoyed the pre-made templates and designs. In addition, I was able to use the campaign features that helped me efficiently create email campaigns without any issues.

Cons

Unfortunately, the two main reasons we stopped using Mailchimp were the price and the restrictions that Mailchimp places on affiliate marketers. We were able to find alternative products that allow us to send emails without any limitations or restrictions on volume. While we understand we do not want to send spam messages, we have always felt restricted by the strict Mailchimp requirements. Plus we had no choice but to move on because we have affiliate links throughout our marketing products and using Mailchimp was very restrictive.

Alternatives Considered

SendX

Reasons for Switching to Mailchimp

We switched to SendX unfortunately due to price and the restrictions.

Pros

I've used most email marketing software but I always come back to Mailchimp. A huge bonus for anyone new to this form of marketing is that you can build and grow a list for free until you reach 500 subscribers. This gives new businesses the time to get to know the system, send emails and learn about analytics before committing to a paid plan. A lot of competitors offer a free month but Mailchimp goes further. And I've always reached that 500 quickly without that added pressure.

Cons

I personally have found the interface not as clear as it could be. Mailchimp is a machine and I have to focus on each part at a time. I always find something new it can do. That's fun to try out though. It does take some getting used to. Start with the emailing and tack the rest on.

Alternatives Considered

Constant Contact and Brevo

Reasons for Switching to Mailchimp

I used Brevo when it clear blue, if I remember it was quite boring and expensive. I used Constant Contact for years as it was tied with my third party software on my website. I would look at it again but Mailchimp has always been a favourite.

Pros

I like how there are so many features available. There's bulk email - the main thing I use and we have all those templates for landing page creation, flexible import/export of data, integrations with advertisements, and more. Mailchimp is loaded with features and what we can achieve with it depends on how much we can use because there is so many.

Cons

I wish there was an easier user interface and more tutorials on the product. There are tutorials but I wish there were tutorials about tricks and tips that we can apply to achieve certain output.

Pros

I have been using Mailchimp for over 8 years because it continues to enhance and upgrade the software to meet the competitive needs of the Internet for my two brands. With the ability to integrate it with my membership site and other software, I'm able to get more relevant subscribers. It is also free to use for the first 2,000 subscribers.

Cons

When new to Mailchimp I had a difficult time navigating through the software for the first week of using it. However, this was many years ago, so perhaps new members may find it easier.

Pros

I like MailChimps simplicity and free plan features

Cons

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

Pros

Mailchimp has an awesome UX. The Dashboard is easy to use and the functionalities work, how they are supposed to.

Cons

In comparison with other tools Mailchimp is more expensive.

Alternatives Considered

Brevo and Klaviyo

Reasons for Switching to Mailchimp

For the start it was easier to setup with the E-Commerce tools we used.

Pros

What I like most about MailChimp is that I can send the same email for a large amount of business email addresses.

Cons

These thing I liked about MailChimp is that it's a little expensive

Pros

I liked Mailchimp for its user-friendly interface, large library of templates, and fine automation features. Advanced segmentation, detailed analytics, and seamless integrations—are just a few things that turn it into a versatile tool for running and optimizing email marketing campaigns efficiently

Cons

I liked least in Mailchimp the higher pricing for advanced features and larger lists. Moreover, it has basic AI content creation tools, and sometimes customization can be quite limiting compared to some more specific niche email marketing platforms.

Pros

I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.

Cons

I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software.

I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.

Alternatives Considered

Mad Mimi

Reasons for Choosing Mailchimp

We didn't feel we were getting more value for the price point than we would get from Mailchimp.

Switched From

Constant Contact

Reasons for Switching to Mailchimp

We decided to use Mailchimp primarily because of the price structure. We have less than 500 names and it seemed silly not to try Mailchimp.

Pros

I liked the templates a lot. They are beautiful and well done. Very useful if you are into template use. Also, the free plan saved our business when we were out of money. It got all the basics for a business just getting started. Finally, the brand is beautiful. The UI is beautiful.

Cons

It's frustrating to use. The user experience is, I would say, quirky. It's really hard to find an option/feature. A lot of them are hidden in places that don't make sense. For example, I was looking for the landing page editor, I could find the landing page REPORTS under REPORTS but no editor at all. I gave up. The metrics it tracks are very limited compared to the competition that delivers way more useful and detailed metrics overall. Also, it lacks some of the most useful features like a robust tag system and marketing automation.

Alternatives Considered

SendPulse

Reasons for Choosing Mailchimp

ConvertKit ended up being too expensive for us. So, we couldn't afford it anymore when our business revenue decreased. MailChimp's free plan has everything we needed to restart and be back to life from the ashes. It's a great alternative to any business just getting started!

Switched From

ConvertKit

Reasons for Switching to Mailchimp

We got SendPulse "for free" in an AppSumo promotion. But SendPulse was even harder to set up and understand than MailChimp for us. MailChimp was easier and had way more features.

Pros

Mailchimp is incredibly easy to use, and can be taken from setup to launch in less than a day if you put in some effort. While there are platforms with more features than mailchimp, those are A) commonly much much more expensive, and B) harder to use unless you know exactly what you are trying to accomplish.

Cons

Two things:

1. Their removal of the plugin with Shopify was incredibly shortsighted. The vast majority of clients we used mailchimp for were on Shopify, and the connection between the two was one of those beautiful things that kept us coming back and recommending them again and again. Using them has become more difficult since that was removed.

2. If you are trying to go down the rabbithole and target super-specific customers, you may run out of segmentation ability on Mailchimp. At the time of writing this review, you could only combine 5 criteria to create a custom segment, and your segment could only be created as 'user matches all criteria' or 'user matches any of the criterion'. This makes it hard to get your segment just right. However, if you are really needing to make THAT custom of segments regularly (based on past conditional behavior, ESP, etc.) you probably have a bigger budget and can go get one of those fancier email sending platforms.

Alternatives Considered

Klaviyo

Reasons for Choosing Mailchimp

Mailchimp was both cheaper, and more robust for what we needed. Additionally, the Constant Contact revenue tracking (through custom UTMs per campaign) was a mess.

Switched From

Constant Contact

Reasons for Switching to Mailchimp

We still use Klaviyo a lot (and love it) but for the business that is just getting started in email marketing, Klaviyo's cost is too high and it comes with features that likely won't be needed in Year 1.

Pros

What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.

Cons

Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!

Alternatives Considered

Constant Contact, ActiveCampaign and Klaviyo

Reasons for Choosing Mailchimp

Klaviyo offers significantly more features, options, and automation.

Switched From

Klaviyo

Reasons for Switching to Mailchimp

Price and easy-to-use. We have since grown out of Mailchimp.

Pros

I appreciate that Mailchimp has the functionality to build an email based on templates, or based on HTML. I find it easy to import email addresses as needed, I think there's a healthy emphasis on preventing spam, and I like the tagging and group features. I also like the demographics that it displays, the emphasis on A/B testing, and the predictions about the best time at which to send the email. I have very rarely made mistakes in my sends, and that I can attribute to the great testing features.

Cons

I wish it weren't so challenging to navigate between sections for multivariate emails and the old version of the website. I have run into issues setting up automated series such as for a welcome series of emails. I wish it were easier to export the data I myself put into Mailchimp without having administrator status. Finally, I dislike being warned about the possible cost of importing new data every time I do so, as that's not my responsibility to worry about in my role. Instead, I want to be celebrating our list growth!

Pros

I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp.

Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy.

While I started using Mailchimp just to send newsletters, I have been enjoying other features too.

Cons

In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does.

I think the User Interface(UI) can definitely be improved.

Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.

Alternatives Considered

GetResponse

Reasons for Switching to Mailchimp

I was getting an offer from Mailchimp while I wasn't getting one by Getresponse so Mailchimp had an advantage. I also researched a bit and found that Mailchimp has a bigger userbase than Getresponse. I gave Mailchimp a try instead of Getresponse as I didn't need to pay any amount to start using Mailchimp. After I liked Mailchimp, I upgraded my plans.

Pros

MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

Cons

MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

Alternatives Considered

Constant Contact, Ontraport, Keap and AWeber

Reasons for Switching to Mailchimp

I chose Mailchimp because they were offering the first 1,000 contacts for free in a promotion. And these other software (except for Constant Contact and AWeber) were really expensive. I didn't know what I was doing and what I was looking for with an email service provider. And I was just starting out and super broke at the time so "free" couldn't be beaten. However, the relationship didn't last long and I quickly moved on to AWeber. That didn't last long either, and I moved on to ActiveCampaign and haven't looked back since.

Pros

The most important features for my business were the drip email functionality and the RSS-to-Email integration. What I like most about the RSS-to-Email functionality is that the email template functionality enables you to group different articles in one email. When you have a high-volume blog with many different articles it's important to group topics and send those out as a summary in one email. I find this feature is missing in many other email platforms. All-in-all the UI of the platform is done very well with a touch of humor here and there which is nice. The open API enables developers to integrate where the existing integration options are lacking - but overall the platform is well supported in many third-party platforms.

Cons

They've added features over the years to enable marketing automation (e.g. send an email to some who clicked/didn't click on an email or when someone visited your website) - at the time I was testing this functionality it didn't work very well. They've also added many other features which may drive value but I find they don't spend much effort in keeping existing customers up-to-date with the possibilities of these new features.

Pros

Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list).

Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.

Cons

We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.

Alternatives Considered

Amazon SES and Moosend

Reasons for Choosing Mailchimp

We switched because it was a much more robust solution, and easier to delegate email newsletters to staff (who don't necessarily have the tech background). Since Mailchimp we switched to Amazon SES with a front-end.

Reasons for Switching to Mailchimp

At the point we made the switch, Mailchimp represented the ideal value between value for money and ease of use (Amazon SES in particular had a much higher tech curve than we had the capability to deal with initially)

Pros

The free tier in Mailchimp is packed with valuable features. You can set up a solid online marketing campaign, with good email templates, and get great results in no time.Adding sign-up forms to your website and/or create landing pages is added in the free tier, and you can even create your own website!

Cons

Mailchimp feels a bit off. It is difficult to explain, but it feels old. Doing simple tasks in Mailchimp, like editing a landing page or email, should be simple, but it feels difficult.This has to do with the fact that the logic behind the settings and where they are located, sometimes is not intuitive.

Alternatives Considered

MailerLite

Reasons for Choosing Mailchimp

At the time, Convertkit had a different free tier, where you could only add a couple of hundred email subscribers. Mailchimp offered (at the time) a lot more, up towards 2000. Also, the addition of hosting a website on Mailchimp made it even better.

Switched From

ConvertKit

Reasons for Switching to Mailchimp

I did end up choosing for both. Now, I use Mailchimp with a couple of my clients, and use Mailerlite for my personal campaigns.It really differs from person to person, it seems. Some like Mailchimp and some like Mailerlite. Both have great free tiers, so I usually let them decide.

Pros

MailChimp offers an extensive range of comprehensive marketing features that help our marketing team create social media marketing templates, lead generation forms, and email templates and it's easy to track sales performance and campaigns as well.It is easy to set up and integrate with WordPress and is also simple.Advanced features like automation & segmentation help us to seamlessly manage our contact lists as wellas we get to set automated email sequences based on specific triggers like new quote requests, and new leads obtained through direct signup forms, and newsletters.It's time-saving because we do the hard work once.

Cons

While Mailchimp performs incredibly well there are a few things I would like to see being adjusted.- The quality of design templates that MailChimp offers is very limited. For instance, advanced customization requires coding skills, and even though I face no problems with these, however, those who are not code-savvy won't find it easy to achieve certain designs.- Advanced segmentation & automation are only available in the expensive plans.- MailChimp doesn't offer new users the ability to test its pro features. With this, it will be difficult for a new user to predict whether or not it's the right tool for their needs.If some of these factors are taken into consideration, I firmly believe that MailChimp will be a better tool.

Pros

The best thing about Mailchimp is the ability to customize your target lists to ensure the right people are getting the right message. The days of going through spreadsheets to figure out who to send what are over and you never need to worry about sending the same person duplicate emails (unless they signed up to your list with different email accounts). The integration with social media is very convenient and really helps messages get an even further reach after they are sent. Also, having an archive of emails with many ways to view metrics on each of them as well as access to each recipient's behavior is very valuable.

Cons

The basic editor is very buggy so you have to be sure things look and work right every time. Even when you do make sure things work right in the preview, they sometimes don't in the actual email that goes out. When you cut and paste copy, it is unpredictable what the outcome will be because styles embedded in Mailchimp or the original document get easily mixed up. Most of these issues can be fixed if you go into the html view but who wants to do that when the purpose of the software is to help make things easier?

There are a lot of limits on what you can achieve with the look of the emails you create using the set blocks Mailchimp provides. A simple option like lining up images next to text either on top, middle or bottom should be present but is not. There are ways around this by editing your images to force the look you want but that should not have to be.

If you have more than one type of business, it is impossible to have some different social media accounts linked or different business info settings created for selection.

Pros

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Cons

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.

Pros

Mailchimp is a tool that allows everyone from beginners to professionals to get started with email marketing quickly and easily. For me, however, the tool's great strength lies not in the classic newsletter, but a) in the many integrations the tool offers and b) in the marketing automation features. Regardless of whether it's a store, a website, or a webinar tool, there is a native or third-party integration for almost everything. Mailchimp is sufficient for getting started in email marketing with occasional newsletter sending and offers many features. Mailchimp is one of my preferred solutions when I want to enable teams to quickly and easily get started with email automation, especially in the B2C/e-commerce area. With robust email features and many store integrations, personalized emails related to the customer lifecycle can be set up in record time.

Cons

The tool is ideal for the use of some possible things, and the complexity ranges from simple to complicated. In some places, however, it still lacks some depth, for example, when it comes to filtering certain e-commerce data.

Pros

1. Easy to Use: Mailchimp is one of the most user-friendly email marketing software products on the market. It's designed to be intuitive and easy to learn, with a user-friendly dashboard, drag-and-drop editor, and step-by-step tutorial.2. Affordable: Mailchimp offers an affordable pricing structure, with plans ranging from free to $299 a month. This makes it a great choice for small businesses and start-ups.3. Automation: With Mailchimp’s automation feature, you can set up automated campaigns to send emails based on user activity, such as when a customer joins a list or makes a purchase. This can help to streamline your email campaigns and save you time.4. Reporting and Analytics: Mailchimp provides detailed reports and analytics, so you can track the performance of your campaigns and make informed decisions about your email marketing strategy.5. Integrations: Mailchimp integrates with hundreds of other services, such as Shopify, WordPress, and Salesforce, making it easy to integrate your email campaigns with other parts of your business.

Cons

No Phone Support: Mailchimp does not offer phone support, so if you have a complex question or issue, you will need to rely on their online support system. Limited Segmentation: Mailchimp’s segmentation options are limited, making it difficult to target specific groups of customers.