Mailchimp Reviews

Pros

Monitoring email responses is powerful. Creating emails is easy. Integration with website is great. Still waiting to see if I can gain value with QBO integration.

Cons

G-tag is not working. I hired someone to help set up Google tag manager, be they could not find a solution.

Pros

It's easy to use and provides a wide variety of tools to help you grow and manage your email list. I like that I can create landing pages and filter signups into groups based on their interests.

Cons

Because Mailchimp has so many features it can be a bit hard to find what you are looking for sometimes. However, there are a lot of articles in the knowledge database. I don't find their site builder to be as simple to use as what is offered by other email providers.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Easy to get started for free and grow your list. Paid plans and deliverability are similar.

Pros

Mailchimp has good deliverability and their automation interface was easy to use.

Cons

Mailchimp's pricing was too expensive. There are many companies that provide similar services (ConvertKit, Brevo, ect). It should not be too expensive to send an email to your readers.

Alternatives Considered

Kit, Moosend, beehiiv and Brevo

Reasons for Switching to Mailchimp

Mailchimp had the best free tier when we started, but as we grew the larger plans became crazy expensive.

Pros

Creating email campaigns with Mailchimp is easy, thanks to their drag-and-drop builder. The templates look professional, and I can customize them to fit my brand. It’s also cool that Mailchimp gives you suggestions based on industry best practices while you’re building, which is helpful when you’re trying to improve your emails.

Cons

I think some of the customization options could be a bit more flexible, but the end result always looks polished

Alternatives Considered

Constant Contact, Campaign Monitor by Marigold and MailerLite

Reasons for Switching to Mailchimp

Just overall ease of use. I can set things up and be sure my clients can get in and change whatever they need.

Pros

The audience segmentation at the individual level, sophisticated analytics, or lack of these features makes MailChimp stand out from the competitions. Customer Journey Builder in this platform enables complex automation depending on customers behavior, and the artificial intelligence of content optimization can advise the best time for sending emails and approximate the campaign's outcome.

Cons

The campaign duplication could be improved, especially to allow easy handling of sequences in the automation process. Sometimes the reporting interface might lack more details on customer conversion for specific customer portraiture.

Pros

I've found this software incredibly easy to use and quick to set up. Even with the free version, there’s so much you can do—managing contacts, organizing email campaigns, and customizing templates are all seamless processes. The interface is intuitive, allowing you to track key data such as email opens, link clicks, and any delivery issues without hassle.

With the paid version, the software goes even further, offering advanced features that help elevate your marketing campaigns. The templates are especially useful for creating visually engaging content, making it easier to capture your audience's attention. Overall, it's a robust tool that provides real value at every level.

Cons

I haven’t found many downsides. Perhaps the interface could feel a bit more modern, but this doesn’t affect usability in any way.

Alternatives Considered

MailerLite

Reasons for Switching to Mailchimp

Easier to use. More features in the free version in order to choose

Pros

The drag-and-drop editor is intuitive, and the variety of customizable templates saves a lot of time. I also appreciated the robust analytics tools, which provide valuable insights into email performance. The integration options with other platforms and tools were a big plus, streamlining workflow and boosting efficiency. Overall, it's a great platform for managing email campaigns effectively.

Cons

Some advanced features, like automation workflows or detailed audience segmentation, feel a bit limited unless you're on higher-tier plans. The learning curve for certain features, like audience management, could also be smoother.

Pros

Its very easy to navigate, does not have a steep learning curve and is reliable. You dont have to hope that your emails were sent and received.

Cons

It can get pricey when you have a large volume so its wise to make sure you are not wasting resources sending to the wrong audience

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Mailchimp looked easier for us to get started with and had great pricing for our needs

Pros

Templates and features are amazing for startups trying to catch new leads or subscribers' attention. It worked as charm to bring them back to our website after their first visit.

Cons

The interface started being slightly complicated to learn, but once you dive into it for a couple of hours, you can get the learning curve.

Pros

Mailchimp has a simple interface, it’s easy to build email campaigns and view reporting. Great for smaller businesses with simpler uses.

Cons

It can be a little limited compared to other email marketing tools, especially for e-commerce. Not so good for larger businesses due to lack of real automations.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Ease of use, simple setup, and a good user experience.

Pros

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Cons

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Mailchimp allows you to get started for free and their monthly payments are far cheaper than anyone else especially for all the features they offer you normally have to pay for them and those offers are free.

Pros

price point was fair compared to others, the simple to use system was the main thing we like meaning anyone in the company can setup campaigns with ease

Cons

shopify intgration at the start was very intimitent however mailchimp soon got that working again

Alternatives Considered

Dotdigital

Reasons for Switching to Mailchimp

mail chimp was for our size business and fitted the budget better

Pros

You can manage the whole marketing process in a solid way, with many functionalities. They have very well detailed guides about all the tools, functionalities and actions of each element.

Cons

Sometimes sending automated emails can be a bit slow compared to other tools.

Alternatives Considered

ActiveCampaign, Sendible and MailPoet

Reasons for Switching to Mailchimp

It gave me a very good free use for what my company needed at that time.

Pros

The way you can see the actions from end users in your emails.

Cons

Initially, it may be a bit challenging to grasp, but with comprehensive training, you can harness the full potential of the tool.

Alternatives Considered

Acumbamail

Reasons for Switching to Mailchimp

My colleague's extensive experience with Mailchimp and their ability to provide guidance influenced my decision to use the platform.

Pros

The best feature of Mailchimp is the ability to maintain a mailing list in compliance with anti-spam legislation. Although the platform is not specifically set up to comply with Canadian legislation, the user can manage their subscription so as to achieve compliance.

Cons

Mailchimp can be clunky and non-responsive. When creating a mailing, the format appearing on the screen does not necessarily reflect the format that appears in the actual mailing.

Alternatives Considered

MailerLite

Reasons for Switching to Mailchimp

Better ability to achieve compliance with Canadian anti-spam legislation.

Pros

The first thing to mention is that Mailchimp is easy to use, it has an intuitive UI where you can find your way very fast. Importing the contacts was fast and I was ready to start a new campaign in no time. The email builder is another thing that needs to be mentioned, is easy to use and I loved it after first email.

Cons

The cost is not the lowest on the market, but you can say it offers what you need.

Pros

What I like most about MailChimp is that I can send the same email for a large amount of business email addresses.

Cons

These thing I liked about MailChimp is that it's a little expensive

Pros

Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better.

Cons

Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now.

Pros

Mailchimp is pretty user-friendly (especially the new email builder), easy to get set-up and has all of the features you'd want in an email marketing system.

Cons

Mailchimp used to have a VERY generous free plan, but have recently changed their structure for the free plan as well as raised their prices. While it is a good service, I think there are better values in the market.

Pros

The interface is user-friendly, and it’s easy to get started with email campaigns.

Cons

Customer support was disappointing when I encountered issues. They couldn’t help fix a major problem, and I had to switch to another service as a result.

Pros

It's easy to use. I've tried other services to design and send emails with but I always came back to Mailchimp.

Cons

I wish there were more design features or made easier to insert custom code.

Pros

it makes it easy for us to design and send visually appealing email campaigns without the need for extensive technical skills.

Cons

the fact that there are limitations on certain features in the free plan.

Pros

I can always ask my doubts anytime; the help desk is very helpful in these cases. I don't have to wait 3-5 days for a response. The functionality to edit and create my template at any time is so good. It has an easy interface, and I can easily clean the data.

Cons

I didn't like that sometimes my emails end up in spam folders or are considered promotions, which downgrades the app, and I believe that can be improved.

Pros

I’ve been consistently impressed by Mailchimp’s user-friendly interface and powerful email automation capabilities. The platform’s drag-and-drop email builder makes designing attractive campaigns easy even for those without a technical or design background. Audience lists are also easy to manage

Cons

While Mailchimp excels in many areas, its pricing can feel steep as your subscriber list and campaign needs grow. Certain advanced features, such as more granular reporting and A/B testing, are locked behind higher-tier plans, which may not be cost-effective for smaller businesses. This is really bad because for me mailchimp is mostly suited for small businesses and if you are huge you better look for alternative products

Pros

Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns.

Cons

I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them.