--- description: Review of Instagram Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Instagram | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Social Networking Tools](/directory/4178/social-networking/software) > [Instagram](/software/115029/instagram) # Instagram Canonical: https://www.softwareadvice.com.au/software/115029/instagram Page: 1 / 208\ Next: [Next page](https://www.softwareadvice.com.au/software/115029/instagram?page=2) > Instagram is a social media application that enables businesses to manage content, create and edit posts and monitor customer engagement. It lets users share photos and videos, comment on other users’ posts, send private messages and search posts using custom keywords. Instagram allows marketers to gain insights into followers’ behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters such as adjustment of exposure, brightness, or contrast on photos or videos before posting. Additionally, content specialists can use the application to add texts and drawings to photos or videos, remove audio files and upload digital content in bulk. Instagram allows organizations to set up and run online campaigns, promote selected posts and target audiences based on locations, interests, demographics, and more. It is available to users for free and support is extended via various online measures. > > Verdict: Rated **4.7/5** by 5159 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 5159 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.6/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Meta - **Founded**: 2018 ## Commercial Context - **Pricing model**: (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: United States ## Features - @mentions - Activity/News Feed - Alerts/Notifications - Automated Publishing - Automated Scheduling - Blogs - Brand Tracking - Campaign Analytics - Campaign Management - Chat/Messaging - Collaboration Tools - Commenting/Notes - Content Import/Export - Content Management - Content Sharing - Customer Engagement - Customisable Branding - Discussions/Forums - Drag & Drop - Engagement Tracking ## Integrations (9 total) - Canva - Facebook Apps and Tabs - Facebook Business Suite - Hootsuite - Meta for Business - TikTok - Twitter/X - WhatsApp - Workplace from Meta ## Support Options - FAQs/Forum - Knowledge Base ## Category - [Social Networking Tools](https://www.softwareadvice.com.au/directory/4178/social-networking/software) ## Related Categories - [Social Networking Tools](https://www.softwareadvice.com.au/directory/4178/social-networking/software) - [Social Media Marketing Tools](https://www.softwareadvice.com.au/directory/3905/social-media-marketing/software) - [Photo Editing Software](https://www.softwareadvice.com.au/directory/4418/photo-editing/software) - [Social Media Management Tools](https://www.softwareadvice.com.au/directory/1666/social-media/software) - [Community Software](https://www.softwareadvice.com.au/directory/4515/community/software) ## Alternatives 1. [Twitter/X](https://www.softwareadvice.com.au/software/255619/twitter) — 4.5/5 (1797 reviews) 2. [Meta for Business](https://www.softwareadvice.com.au/software/239876/facebook) — 4.4/5 (2373 reviews) 3. [Microsoft Viva Engage](https://www.softwareadvice.com.au/software/101171/yammer) — 4.2/5 (819 reviews) 4. [Hootsuite](https://www.softwareadvice.com.au/software/137620/hootsuite) — 4.4/5 (3796 reviews) 5. [Workplace from Meta](https://www.softwareadvice.com.au/software/165817/workplace) — 4.4/5 (1351 reviews) ## Reviews ### "My Updated Instagram Review." — 5.0/5 > **Adedotun** | *20 March 2026* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: Instagram has evolved into a tool of learning and entertainment. So, I personally use to learn tech trends, learn French, and also find products I want to buy. > > **Cons**: The algorithm determines too much of what you see, so one doesn't always get to seen the posts of friends and family. > > Overall, my experience on Instagram is more rounded. As mentioned earlier, it's now a one-stop app for fun, communication, learning, and shopping. ----- ### "Amazing Instagram\!" — 5.0/5 > **Reagan** | *16 March 2026* | Human Resources | Recommendation rating: 10.0/10 > > **Pros**: It is extremely easy to use and super helpful. You can navigate the app very easily with the little icons at the bottom of the screen as well as the top corners. This is a great app for social media use, and most people that I know use it. On the user profile, you can use it for a business account or a personal account, there are so many options to choose from\! The customer support is also amazing and they are super helpful as well. This is great for social media management and email marketing, and you get amazing value for your money\! > > **Cons**: The only thing that I could think of that would be a con of Instagram is that they change around some of their features occasionally and you have to get readjusted to them, but even that is super easy to relearn and figure out\! > > My overall experience with Instagram has been amazing\! I have been using Instagram for 10 years now give or take. I love it and it is so user friendly and fun\! I love being able to see what my friends are up to, and it is extremely easy and fun to post on there\! ----- ### "I sta could be less stressful" — 3.0/5 > **Nataliya** | *27 October 2025* | Arts & Crafts | Recommendation rating: 6.0/10 > > **Pros**: It has a lot of features and sometimes it’s fun to use, it has kind of native software and it’s suitable for every phone > > **Cons**: It bece not easy to use , it has a lot of features and if you are not paying it wouldn’t let you grow easily > > My overall experience is quite good, even if my profile doesn’t grow much so I’m pretty much annoyed about that ----- ### "High Quality App But Too Many Updates" — 5.0/5 > **Verified Reviewer** | *14 January 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: I would consider Instagram as a high quality app, both in the product itself and how much use I get out of it. It is easy to use when uploading and searching, plus I like how you're also able to get recommendations from it. As far as social media goes, I would consider Instagram to be my \#1. > > **Cons**: As much as I like being able to have new features in order to do new things in the app, I would say Instagram updates its app with a lot of new features very often, and most of the time, without warning or new training in how to use or navigate your way through the updated version. Most of the time, you do have to figure out how the new updates work or where everything is. > > Overall, I would describe my experience with Instagram as very positive. I get a lot of use from it, and I'll continue to use it for as long as it remains the high quality app that I know it to be. ----- ### "Instagram is a Winner" — 5.0/5 > **Sean** | *20 April 2026* | Entertainment | Recommendation rating: 8.0/10 > > **Pros**: Instagram is image based social media done right. With intuitive and flexible image options, it makes sharing content easy and beautiful. It has a focus on marketing that can ensure your content reaches millions of active users. Even for personal use it is a fun and effective communication platform. > > **Cons**: Some aspects of Instagram are not simple to access, like bookmarked content management. This is understandable however when considering the depth of options Instagram provides. > > Instagram is my go to for image and short video content. Everything from recipes to catching up with friends and family, it really is a great way to connect with your world. ----- Page: 1 / 208\ Next: [Next page](https://www.softwareadvice.com.au/software/115029/instagram?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/115029/instagram) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data