HubSpot Marketing Hub Reviews

Pros

I liked its overall marketing features ,It has social media management, SEO as well as email marketing which helped me a lot.

Cons

there is limit to the number of emails we can send according to subscription plans.

Pros

The ability to manage individual campaigns from a single area and also track the effectiveness relative to contacts.

Cons

A high price point and the need to manage contacts to stay within price brackets. Marketing emails could be better along with the ability to use deal and contact info together.

Alternatives Considered

Zoho CRM, iSAMS, monday CRM and Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Overall it offered the best value of money against ease of implementation. The integrations were extensive too.

Pros

HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with. From email marketing to content creation, the CRM integration was particularly helpful in tracking lead generation and nurturing. And, the automation features saved significant time and effort in repetitive tasks.

Cons

Expensive! I found that it can become overwhelming for small teams and anyone with limited marketing budgets. Another thing is the steep learning curve for advanced features can be daunting. And the customization options can sometimes feel limited. Additionally, for the price I was frustrated with performance issues and bugs, especially during critical campaigns.

Pros

You can have the entire picture in a one platform. You can easily see your marketing efforts becoming leads and opportunities in the CRM. The integration with Ad Platforms is pretty handy, and then the value that comes from that attribution. Although, what's a bit wack is the lack of support for new types of ad campaigns like Google's Performance Max.

Cons

The WYSIWYG (drag and drop) marketing email builder is terrible. The styles are a mess. Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code. Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison to cheaper alternatives.

Pros

Wide range of great tools from forms, workflows, social publishing, emails, etc.

Cons

Currently HubSpot Forms, but they are working on improvements.

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Switching to HubSpot Marketing Hub

HubSpot is a fantastic product with amazing tools. Customer support is great and the ability to sync with other applications is critical.

Pros

Huge suite of tools that are constantly adapting and being updated to keep with the current market. Exceptional support available.

Cons

Price can be quite steep, and you often pay for tools you may not make full use of.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

Overall the UI is modern and much more user friendly, makes daily use a breeze.

Pros

Great user interface, genuinely helpful support, very little time to value.

Cons

Honestly, I haven't really discovered anything I don't like so far.

Pros

It's very easy to use and setup for a basic marketing functionality like email marketing and lead management.

Cons

There is a lot of reliance, and push from HubSpot, to setup this tool as your CMS and CRM.

Alternatives Considered

Marketo Engage

Reasons for Switching to HubSpot Marketing Hub

Cheaper option for what we needed. Not quite ready for the sophistication of Marketo.

Pros

A lot of options for managing CRM activity.

Cons

Too many moving parts. We had a setup that no one knew how to fix after we had to let one employee go.

Pros

I like the functionality of the entire platform. Email blasts and visibility for KPI.

Cons

I like the view and feel of the platform before they changed the formatting.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

Functionality, layout and price all played a part

Pros

HubSpot excels in many areas, some users might find its pricing structure and advanced feature sets to be on the higher side, particularly for smaller businesses or startups. Additionally, while the core functionality is strong, there may be a learning curve associated with leveraging more advanced features or customizations.

Cons

Depending on the service plan, but we experienced longer response times for customer support, particularly for those on lower-tier plans.

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to HubSpot Marketing Hub

HubSpot showcasing center point offers a natural and simple to-explore interface that works on complex advertising undertakings, making it available for both prepared advertisers and novices.

Pros

It made using all of the elements under one brand/UX easier to manage. The email portion was effective and tied in with the landing pages we created which then sorted our B2B CRM. It was an effective tool.

Cons

It has a bit of a learning curve and there are plenty of features we haven't used simply because they appear to be complicated and not self explanatory.

Alternatives Considered

ClickFunnels, LeadsPedia and Mailchimp

Reasons for Choosing HubSpot Marketing Hub

I'd used the three separate services in different ventures in the past. Someone turned me onto HubSpot and showed me I could do all three in one.

Switched From

ClickFunnels, LeadsPedia and Mailchimp

Reasons for Switching to HubSpot Marketing Hub

I used them before, but someone showed me HubSpot could do it all, including the email part. That was the biggest selling point.

Pros

I was able to segment all of my visitors to be able to create messaging that was simple, great photos and a quick info to either view more or request more info from us

Cons

EXPENSIVE.
Luckily I knew what to do but paying $36,000 year was a lot.
And the email and landing page design manger is really tough for anyone without HTML experience- thankfully I did

Alternatives Considered

Salesforce Marketing Cloud and Dynamics 365

Reasons for Choosing HubSpot Marketing Hub

I needed better info about my contacts in order to accurately identify and target them based on their events and prior history with us

Switched From

CMPRO and Mailchimp

Reasons for Switching to HubSpot Marketing Hub

The ability to keep all the analytics and workflows based on many different factors

Pros

Everything was so to use from creating email campaigns to social media

Cons

The cost! for small organizations it's not possible to keep up

Alternatives Considered

WordPress

Reasons for Choosing HubSpot Marketing Hub

Mostly needed to have a place to keep everything, a better CRM

Switched From

GoDaddy Website Builder

Reasons for Switching to HubSpot Marketing Hub

After speaking with sales and also an agency it was highly recommended and we can grow

Pros

All in all--Hubspot's Marketing Hub (Professional suite) is fantastic. you can integrate landing pages, blogs, social media, email marketing and campaigns, and design / track your SEO strategy all on one platform. It's relatively user friendly (once you have your team trained to use it) and Hubspot's industry status means that it can be integrated with *most* other apps, platforms, or services.

Cons

It's wildly expensive. We're currently leveraging a great startup discount for the Marketing Hub--once that discount is finished, we may not be able to justify the great all-in-one solution for the cost. Instead, we'll look to hack together a similar solution with varied 3rd party apps. A headache to be sure, but Hubspot's full cost Marketing suite is really only designed for large-scale enterprise use. (The cost is astounding.)

Alternatives Considered

Klaviyo and Mailchimp

Reasons for Switching to HubSpot Marketing Hub

Have previous experience using the Professional Marketing Hub with another team and knew its full capacities were what we wanted and planned to use.

Pros

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

Cons

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients.

Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features.

Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

Pros

HubSpot Marketing Hub is a powerful platform that stands out for its user-friendly interface, extensive integrations, and scalability.
The platform's emphasis on automation, analytics, and ease of use makes it a top choice for marketers looking to increase efficiency and drive better results from their marketing efforts. However, pricing tiers and feature availability should be considered based on specific business needs and scale.

Cons

The cost is a big factor to consider when making your decision. The complexity for beginners is something to consider; it could be overwhelming to learn all the capabilities and fully leverage all ins functionality.

Alternatives Considered

Teamwork.com and NetSuite

Switched From

Salesforce Sales Cloud

Pros

Hubspot is the market leader in terms of marketing automation software, I have been using it for 7 years now. I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and you can use this forms anywhere with just a help of link.

Cons

It is indeed a very good tool but very expensive and difficult for small companies with small marketing budgets to accomodate Hubspot in theri marketing budget.

Pros

I liked its ease of use most because it made it usable by all our editorial team without needing extra training, saving time and costs.
Other features I like include the automation features such as automated scheduling and AI-aided content suggestion which significantly improves the quality and relevance of our content.

Cons

What I liked least about HubSpot is its high costs which make it relatively unaffordable for small enterprises.

Pros

What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there, it can be overwhelming (and time consuming) to have to learn everything all over again. But with how easy this was from the very beginning, it helped me feel at peace with my decision and hopeful for how it would change my business. I have been able to easily to create targeted campaigns and track performance.

Cons

I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company. I can see how that would be a deterrent for someone to renew any contract, even if the product is incredible.

Pros

The marketing hub takes a lot of disparate systems and brings them all together nicely.

Cons

The cost is a little much, where you can get the same (or similar) function from a set of other products.

Pros

Hub spot has made marketing cost effective basic and pain free. Not mention the has best perks and offers when it comes to other useful business essentials. The seamless integrations the quick feedback 100! My go to

Cons

There is not a thing I dislike about hubspot.

Pros

The most I like that the price is correct, HubSpot offers a lot of useful and great features at a fair and reasonable price. Learning curve is small if you do some quick research before starting anything. I have needed support one and they were fast and very helpful. Is easy to use and everything is one click away due its intuitive design.

Cons

No cons for HubSpot Marketing Hub from my point of view.

Pros

It was always a delight to work with the Hubspot support group, who were always willing to clarify any questions we had. Thanks to you for your collaboration with our institution, this gives us the security to continue working together with them. The flow of visitors to our site grew due to the contribution of Hubspot to launch it quickly, this is what Google requires from websites. Also, Marketing Hub gave us the opportunity to generate forms through a quick and easy way, this made it easy for our marketing staff to interact with consumers by phone or email. The powerful integration capability that Hubspot has is among the fundamental parts of the platform. Most feasible, you are able to amalgamate Hubspot with certain most popular online marketing solutions in the market in order to generate a powerful marketing tool that is actually particularized for the trade.

Cons

It may possibly be restricted the moment the company is complicated or you have a large marketing group. Offers a simple CRM solution. Only one company offers email support, which is relatively rare for a service of this type. It is the action of manually entering data and rectifying data entry mistakes. Scores can be occasional and it is complicated to climb to manage the more intricate feeding procedures.

Pros

In the first place, it is easy-to-use and easy-to-navigate app. It has all the features needed for a marketer, is well organized and and has a nice user interface. Importing contacts was fast and works great with other apps.

Cons

It can get costly once you grow but worth it in some cases.