HubSpot Marketing Hub Reviews

Pros

Ease of Use, Comprehensive Analytics, Integration Capabilites, SEO and content management, Automation and Personalization

Cons

It costs too much and is difficult for beginners.

Pros

Top of the line marketing software. You are able to drill down into the nitty gritty with Hubspot

Cons

Very expensive and requires a lot of learning to use. Not for the average team member

Pros

It helps with lead tracking and keeping our marketing on track.

Cons

It is ridiculously over priced and doesn't integrate well with some of our marketing vendors.

Pros

User friendly interface with all major features available in basic subscription.. campaign management is very easy and tracking campaign results is very detailed and analytics is very helpful. Email marketing and communication tool is very easy to use and creating email template is very easy and one can design responsive email templates with easy drop and design tool.

Cons

The platform itself has some learning curve..one need some moderate time to learn each and every feature. Though they have video tutorials but still you may need to take some YouTube tutorial if you have never used a marketing tool before..

Alternatives Considered

Zoho CRM and LeadSquared

Reasons for Switching to HubSpot Marketing Hub

Hubspot have better features compared to price charged by other options .

Pros

HubSpot has a great balance between features and user-friendly interfaces. Almost anyone can set it up to do what they need to, without training or expert help.

Cons

While powerful, HubSpot isn't exactly friendly for micro and small companies. Advanced features cost too much for businesses with just a select few clients/customers. It's only suited for companies with large volume/very high ARR from each clients.

Spending few hundred, and upwards of 1,000 per month is not feasible for most. I would much prefer a usage-based pricing, rather than "feature gating". A company with a dozen of clients using advanced features doesn't "cost" HubSpot nearly the same as a massive company using the same features.

Pricing is relatively similar whether you have 10 or 1,000 contacts, and that made us stop using HubSpot as a micro company focused on relationships, not volume.

Pros

Hubspot is the market leader in terms of marketing automation software, I have been using it for 7 years now. I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and you can use this forms anywhere with just a help of link.

Cons

It is indeed a very good tool but very expensive and difficult for small companies with small marketing budgets to accomodate Hubspot in theri marketing budget.

Pros

We really only used the lead capture. We use the free version. I did have some employees say their notes what I say for a profile wouldn’t save.

Cons

There were occasionally freezes or updates it had to do to keep working.

Pros

top level marketing & CRM tool, offer almost all the things required for marketing , like email marketing , landing page bulider, sorting contacts is also easy. Making new web forms is easy and straightword too.

Cons

The tool is great in terms of the things you need for marketing but kind of expensive for the small businesses.

Pros

Hubspot Marketing Hub is very intuitive and easy to use. We have used it for email marketing, social campaigns and data analytics. Integrations with Hubspot and other platforms were relatively easy to execute.

Cons

Hubspot Marketing Hub does not have a gifting feature where users can send gifts to clients or prospects through Hubspot. Additionally, you have to upgrade in order to get all the features and that can start to add up for a small business.

Pros

Efficient All-in-One Solution: HubSpot combines CRM, automation, and analytics seamlessly. It’s like having a Swiss Army knife for marketing.

Cons

HubSpot Marketing Hub’s learning curve can be steep, and some integrations are limited. Also, the price may be a hurdle for smaller businesses.

Pros

I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Cons

There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

We choose HubSpot Marketing over Pardot because of its powerful automation features and amazing mobile app. We choose Hubspot because they have a strong customer support team which is very responsive.

Pros

Intuitiveness. We've had several interns throughout the last 2 years of working in HubSpot and they've picked it up easily because of this.

Cloning. Makes it simple if you're only changing one or 2 conditions/criteria in a list or email.

GoToWebinar integration. Key for our monthly webinars.

Variety of ways to create a list/workflow. We work on many different nurture campaigns with different qualifiers for each.

Cons

It does tend to get buggy from time to time - for example right now I'm experiencing an issue in email when I go to replace a link, it won't paste to the text box, it'll paste outside of the hyperlinked words in the actual email, quite weird.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot Marketing Hub

Net-Results did not have half the capabilities HubSpot does on almost every level. Contact record, list creation, form capability, landing page versatility, and email templates, just to name a few.

Switched From

Net-Results

Reasons for Switching to HubSpot Marketing Hub

I was not key DM, just researcher and and helped make decision. From what I can tell, we chose HubSpot because of (1) intuitiveness (2) price (3) it seemed like it had so many more capabilities than other mktg automation platforms without being nearly as cumbersome.

Pros

We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.

Cons

There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot Marketing Hub

We made the switch because we found Pardot to be less user friendly and more restrictive when it came down to content creation and gaining insights into contact behavior. We had also experienced some support issues with Pardot. We were using Pardot in conjunction with our parent company and were also running into some issues with list management and content partitioning. Pardot does have many of the features provided by HubSpot, Hubspot's are just simpler to use and the support is much better.

Switched From

Salesforce Marketing Cloud Account Engagement

Reasons for Switching to HubSpot Marketing Hub

We considered setting up a separate instance of Pardot, but felt that HubSpot's product, marketing expertise, and innovation were much more attractive for our long-term vision.

Pros

Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success.
Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.

Cons

I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills.
If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder.
Hubspot claims that it is a drag and drop builder, but that's not really the case.
We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.

Pros

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Cons

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

Alternatives Considered

Dynamics 365, NetSuite, Salesforce Marketing Cloud Account Engagement and Klaviyo

Reasons for Choosing HubSpot Marketing Hub

Needed to be able to deploy campaigns, and changes quicker, at high quality.

Switched From

Capsule and Mailchimp

Reasons for Switching to HubSpot Marketing Hub

The product was great, and it was clear their team understood our goals and needs.

Pros

I like it because it is a CRM that helps me automate marketing, sales, and service processes, the goal of HubSpot marketing hub is to help marketers develop inbound marketing strategies. HubSpot allows me to control my marketing and sales actions in the same place, allowing me to have a global vision of all my potential clients: their name, their phone number, their address, the company, which are the business opportunities they are managing, etc. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website, to open an account I can fill out the form or I can open it automatically with a Google account.

Cons

Something that I don’t like about HubSpot in general is the support team, they give very generic answers that on many occasions does not solve my problems and this is time consuming, they should train the support team more.

Pros

Hubspot contains most of what a modern marketer needs: email marketing, automation, workflows, social media planification, chatbot, CTAs, lead gen forms, landing pages, content management... The best remains that it is directly integrated to the Hubspot CRM and Sales platforms, which make your Sales-Marketing processes fluid.

Cons

The worst thing in Hubspot is that the software itself is quite long to respond. Pages can take several seconds to load. If you've used a CRM tool such as Pipedrive, you'll probably think loading times are endless... But you get used to it.

Alternatives Considered

Marketo Engage and Plezi

Reasons for Choosing HubSpot Marketing Hub

We were missing marketing automation features on Pipedrive.

Switched From

Pipedrive

Reasons for Switching to HubSpot Marketing Hub

Hubspot was better for our company size. We were too big for Plezi and too small for Marketo.

Pros

Hubspot is very easy to use and intuitive. I am constantly creating new workflows, creating new contact properties, and setting up marketing campaigns and lead-capture events. I think its a tool that looks nice and I enjoy working with it daily for the most part. Would recommend for those who will be doing email marketing, social media advertising, lead generation, list building, complex marketing orchestration or ABM, and things of that nature.

Cons

The biggest con is battling our email delivery health and quarantined contacts. The lead scoring, list building, reporting, workflow triggers, and some of the lead tracking have limitations. There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the thousands of use cases necessary for everyone. We can mostly survive without these things even though we'd prefer them. Also, our integration with SalesForce got messy pretty fast so maintenance is a must.

Alternatives Considered

Mailchimp and Marketo Engage

Reasons for Switching to HubSpot Marketing Hub

Easy to set up, seemed less complex, and had reasonable pricing.

Pros

I am not a marketer. In fact, it was a hat I took on with my family’s Small business just to help out. Boy are we all glad we did. First of all, it is intuitive. There isn’t a page in Hubspot that doesn’t offer help in the form of written, video and linked tutorials. It’s all in-line too. I don’t have to open a different screen most of the time. I can easily and quickly solve my issue or learn something new right within the page I am working on. It’s been a game changer.
It helps me be a better writer. Hubspot offers suggestions for how to compose and email, a landing page, an offer pop up. It also offers on page SEO and optimization help, identifying potential issues and offering suggestions before you publish it.
It caters to all ability levels. From a novice to an expert, there is something for everyone and online training to match whatever level that may be.
It also has incredible value. There are so many extras packed into Hubspot. Chat, automation, graphic editor, asset management, CRM, extreme integrations, and a wide open API.

Cons

Obvs the price. It’s pricey. We have 3 different locations of the same franchise and we operate them as one business. But because we are required to have 3 domains, we were forced into the enterprise license. It is a lot for a small business with lean operations to pay. Luckily we negotiated a great deal for the time being so it isn’t breaking us.

Pros

- Intuitive UX (mostly).

- Extremely efficient and pro-active customer support - they will always go the extra mile for you, including creating draft workflows to demonstrate how certain features work.

- The new drag & drop email builder.

Cons

- Clarity of which integrations are possible with HubSpot, including the accuracy of Google Analytics attribution of HubSpot emails, and whether it is possible to design and launch push notifications through HubSpot.

- The drag & drop email builder can sometimes be quite inflexible, but this is improving with additions of features like personalisation tokens.

- Some features are little hidden and unintuitive, such as the power of building custom reports.

- The way some default filters work are also unintuitive, but I imagine these will gradually be improved (for example, there's no option to segment users in lists exactly {30 days before/after} a contact status change - combinations like "more than 30" but "less than 31" have to be used to achieve this).

Pros

The HubSpot Marketing Hub is very easy to use and very enjoyable, and provides many features for companies of all sizes, especially in the areas of marketing and sales, to increase their ability to follow up and organize their affairs. I love the connectivity features that the HubSpot Marketing Hub offers because it allows you to add a company's mobile phones and computers and enables you to track their activity and see how much interaction they're getting. Everything is connected to web hosting and support, and have an integrated CRM with sales center that there are no problems with integrations and integration with the rest of the applications we use. I also like how you can create dashboards that can record and monitor the working hours and vacations of the employees. It's nice to be able to connect with co-workers via the Groups panel on the home page, and I really enjoy the ease with which the HubSpot Marketing Hub allows me to interact with my team and collaborate in real time, as well as the ease with which I can send an individual message to a specific person and get an instant reply. him at the same time. The administrator keeps a note when checking in and when completing tasks. The fact that it is low cost and allows an unlimited number of users and tools is one of the things that I appreciate very much.

Cons

In fact, there are not many annoying things in the HubSpot Marketing Hub, but it depends on the work team receiving the appropriate training, as each department of the company has its privacy, and this privacy must be taken into account when conducting training, in order to achieve the maximum benefit.

Pros

-Perfect platform for creating and managing all your marketing campaigns.
-Offers great integration with other platforms.
-Offers great UX/UI, with plenty of free training available at Hubspot academy
-Easy to manage leads, segment your audiences
-Easy to create landing pages, workflows for marketing automation, and emails
-

Cons

-The feature for managing social media is not the best, does good scheduling but could be improved
-The pricing is too much, as you move forward to the next tier - it is very expensive
-Reporting is confusing, there are limits on reports and dashboards and they are very basic

Alternatives Considered

Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot Marketing Hub

New hire wanted to use HubSpot

Switched From

Keap

Pros

Customized dashboard for a quick snapshot to help track our department's KPIs
Support is responsive and always prompt to help answer your inquiries. They are currently in beta for live chat and I love that instant answers to your problems. They also send email follow-ups to make sure you're happy.
Knowledge-base is excellent to help solve problems you come across on the platform or in marketing in general.
HubSpot Academy is an excellent resource to learn about important topics in Marketing, Sales, and Design. They're always updating materials for the courses and you get certified at the end of so many lessons, which is a bonus for any LinkedIn profile or resume.
Robust amount of features and tactics to use within the platform but not necessary to use them all. Great for any-sized companies.
Ability to request product features from the community
User-friendly Workflows tool that allows you to create a workflow process using different elements of data.

Cons

Changes are always rolling out, which can be hard to keep up-to-date on them all
Not fully prepared for features getting removed, renamed or consolidated. We have to play catch-up at times to adjust to what has changed.
Design Manager is confusing for someone without coding knowledge. Really wish they would integrate a drop and drag feature to create simple emails and landing pages, most importantly.
Reporting from the Sales vs. Marketing dashboard can be confusing. I get two different metrics in certain cases, but it's because one's default is different than the other.
Can't create lists of accounts/companies, for company's running an ABM program.
Can't add external landing pages to Campaigns in HubSpot, only HubSpot created landing pages, which makes reporting cumbersome.

Pros

I work for a marketing agency and I use the Hubspot Software to manage the website of the enterprise.

What i like the most about Hubspot is that it's frequently updating its functions, always at the forefront of changes in the market. As well, I love from Hubspot the Social Media tool, I can schedule all my post faster than others software or apps, and I can keep even-minded because I know all my post will be published on time.

When I have to write a post I love it helps me to apply SEO correctly, and it's very easy to put pictures into the text.

Hubspot is not only a tool for work, it's also a platform that allows me to learn and certificate new skills with the courses of the learning center, which has allowed me to become a better professional in my work area and it will be useful for me to find new job opportunities.

Hubspot is very functional and complete, I can even schedule corporate email with smart delivery, in such a way that the arrival time of the mail fits the time zone of each recipient.

I have tried others software for blogging before, but I really think Hubspot Software is the best of all.

Cons

I don't have many complaints about this software, I have had a great experience during all this time. I know it's not perfect, but what I also know and I can notice daily is that the Hubspot Team is always worried about improving it's services.

Maybe, what I like least about this software is that, sometimes, the platform falls when it's being updating any detail, is a bit annoying but I think is necessary because the reward is a functional, fast and useful service.

Pros

HubSpot Marketing Hub shines brightest for its exceptional user-friendliness and comprehensive all-in-one marketing platform capabilities. Its intuitive design ensures that even those new to digital marketing can navigate and leverage the platform with ease. What I appreciate the most is how it seamlessly integrates various aspects of marketing—email campaigns, social media management, SEO, content marketing, and analytics—into one cohesive ecosystem. This integration not only simplifies the marketing workflow but also enhances the effectiveness of campaigns through unified strategy execution. The platform's inbound marketing tools are particularly noteworthy, enabling businesses to attract, engage, and delight customers in a way that feels both personalized and authentic.

Cons

It's challenging to pinpoint what I liked least about HubSpot Marketing Hub, as it consistently exceeds expectations across the board. If pressed, I'd say the platform's pricing structure might be a concern for very small businesses or startups that are tightly managing expenses. While HubSpot offers a free version, scaling up for access to more advanced features and capabilities can become a significant investment. However, it's important to note that the value derived from its comprehensive suite of tools often justifies the cost, providing ROI through increased lead generation, conversion rates, and customer satisfaction.