--- description: Review of AdRoll Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: AdRoll | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Personalisation Software](/directory/4276/personalization/software) > [AdRoll](/software/124681/adroll) # AdRoll Canonical: https://www.softwareadvice.com.au/software/124681/adroll Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/124681/adroll?page=2) > AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository. The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and analytics. AdRoll offers an application programming interface (API), which facilitates integration with several third-party platforms such as Shopify, WooCommerce, HubSpot, Zoho CRM, Magento and more. Pricing is available on a monthly or annual subscription and support is extended via phone, email and other online measures. > > Verdict: Rated **4.0/5** by 74 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 74 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.9/5 | Based on overall reviews | | Value for Money | 3.7/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: NextRoll - **Founded**: 2016 ## Commercial Context - **Starting Price**: USD 1.00 - **Pricing Details**: Pricing is tailored to suit your needs, with no contracts, no minimum and no maximum costs. Pricing is based on a CPM model with a range of $1- $2.50. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United Kingdom, United States ## Features - A/B Testing - API - Activity Dashboard - Audience Targeting - Behavior Analytics - Behavioral Targeting - CRM - Campaign Analytics - Campaign Management - Communication Management - Conversion Tracking - Cross Channel Attribution - Customer Segmentation - Customizable Reports - Data Visualization - Display Ad Management - Dynamic Content - Lead Management - Marketing Automation - Marketing Calendar ## Integrations (33 total) - Adobe Commerce - Attribution - BigCommerce - Campaign Monitor by Marigold - Constant Contact - CoreCommerce - Foxy - Funnel - Google Analytics 360 - HubSpot CRM - Improvado - Joomla - Mailchimp - Marketo Engage - Miva ... and 18 more integrations ## Support Options - Email/Help Desk - Phone Support - Chat ## Category - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) ## Related Categories - [Personalisation Software](https://www.softwareadvice.com.au/directory/4276/personalization/software) - [Advertising Agency Software](https://www.softwareadvice.com.au/directory/4498/advertising-agency/software) - [Display Advertising Software](https://www.softwareadvice.com.au/directory/4656/display-advertising/software) - [Marketing Automation Software](https://www.softwareadvice.com.au/directory/1686/automation/software) - [B2B eCommerce Platform Software](https://www.softwareadvice.com.au/directory/4328/b2b-ecommerce-platform/software) ## Alternatives 1. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews) 2. [Marketing 360](https://www.softwareadvice.com.au/software/141364/marketing-360) — 4.5/5 (1132 reviews) 3. [Criteo](https://www.softwareadvice.com.au/software/99305/criteo-dynamic-retargeting) — 3.9/5 (22 reviews) 4. [Aimtell](https://www.softwareadvice.com.au/software/124666/aimtell) — 4.6/5 (19 reviews) 5. [Omnisend](https://www.softwareadvice.com.au/software/100592/omnisend) — 4.7/5 (836 reviews) ## Reviews ### "Good re targeting software with lots of help\!" — 4.0/5 > **Louise** | *6 February 2018* | Recommendation rating: 8.0/10 > > **Pros**: I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients. > > **Cons**: The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible. > > The ability to reach new audience through retargeting ads\! ----- ### "Inexpensive Remarketing" — 4.0/5 > **John** | *1 August 2019* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors. > > **Cons**: Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods. > > I enjoy using AdRoll for client remarketing. They will always be a part of my advertising stack. ----- ### "Clunky advertising platform with lackluster customer support and noticeable lack of features." — 3.0/5 > **Verified Reviewer** | *17 February 2018* | Furniture | Recommendation rating: 6.0/10 > > **Pros**: What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why. > > **Cons**: We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate. > > While we used it, we were able to re-target our site visitors. In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult). ----- ### "Perfect for chasing your website visitors with ads" — 5.0/5 > **Igor** | *10 April 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it. > > **Cons**: Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s > > Great platform for advertising. ----- ### "Easy to use- and very effective" — 5.0/5 > **Andrew** | *26 June 2018* | Recommendation rating: 10.0/10 > > **Pros**: We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself. > > **Cons**: We would like more granular analytics so that we can better judge which and why certain ads perform better than others. ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.com.au/software/124681/adroll?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/124681/adroll) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data