Google Analytics 360 Reviews

4.7
Overall rating
Reviews

4.7
Overall rating
Reviews
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User Reviews Overview

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with...

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Feature ratings

Value for Money
4.7
Functionality
4.6
Ease of Use
4.2
Customer Support
4.2

Browse Google Analytics 360 Reviews

8,095 of 8,095 reviews
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Marvin
Marvin
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/10/2024

360 in review

good overall not my first choice - i like the ip address grabbers

Pros

Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package. its feature loaded

Cons

its built for larger companies a bit clunky

Alternatives Considered

Clicky

Reasons for Switching to Google Analytics 360

i didnt i use clicky for pretty much everything use GA as a back up
Biswajit
Biswajit
  • Industry: Staffing & Recruiting
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 13/05/2024

A Deep Dive into Google Analytics 360"

It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.

Pros

its robust data handling, insightful reporting, and seamless integration with other Google tools.

Cons

The complexity of setting up and configuring advanced features can be a drawback.

Constantin
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

3
Reviewed on 20/08/2024

The best in business

With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them.

Pros

I like that I never lose sight of my website and app performance.

Cons

I don’t like that doesn’t exist an filter that have as a default 24 hours data.

Top Google Analytics 360 Alternatives

James
  • Industry: Staffing & Recruiting
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/10/2024

Google Analytics 360 is powerful tool to be reckoned in data analytics.

We have gotten the most beneficial experience from Google Analytics 360. It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data. Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them.

Pros

Google Analytics 360 analytics tools are very powerful and allow us to extract accurate insights that help us understand our customers. Its reporting tools allows us to visualize reports using easy to read and understand options like graphs. It offers high-end data security features that allows to work on our customers data securely. It makes use of advanced AI and automations that help us dig deep into our data when analyzing them.

Cons

We have not yet experienced anything not likeable in Google Analytics 360. All its features are working extremely perfect.

Samuel
Samuel
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 19/05/2024

Effective Analytics with ease of setup.

Google Analytics have been generally effective to provide insights about your websites and the users and visitors.

It is an instrument to identify what needs to be changed and improved on your website.

Pros

Ease of setup.
Insight generation.
Free of charge.
Real time traffic information

Cons

You only have information about users region and not the main area.
No access to raw data.
No customer support

Alternatives Considered

Microsoft Clarity, Adobe Analytics and Zoho Analytics

Reasons for Switching to Google Analytics 360

Free of charge. Ease of setup. Real time analytics.
Yahaya
Yahaya
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 22/03/2024

Google Analytics 360 Review for Fund Raising Website.

I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

Pros

The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

Cons

I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Alternatives Considered

HubSpot CRM

Reasons for Switching to Google Analytics 360

I believe it is worth the money. Also love the fact that it has a free tier.
Jordan
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 05/10/2024

Google Analytics 360 - the perfect analytics

If you need any data about your website Google Analytics 360 is the app that can offer. That are not much to say about it, it just offers all available data about the website.

Pros

First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin. Reports are very complex and easy to get as Google made an easy to navigate. When connecting with Google Ads it can offer great insights about your campaigns.

Cons

For the reports I need and get I did not encounter anything I can say I like less.

Peter
  • Industry: Construction
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/10/2024

Google Analytics 360

Google Analytics 360 is a must have app when you have a website. It offers all data you need about users and their engagement.

Pros

The most I like is the data it offers about my website, is easy to get all types of reports in regards to numbers and demographics. As I use WordPress, connecting the property with the Analytics account was very easy and fast.

Cons

There is nothing to like less, it work as it should be.

Holly
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 28/10/2024

Perfect for following all your clicks

This has a lot useful data to helping you run a successful business. You are able to see what is bringing in customers to your business.

Pros

Love how you can track where your business of customers is coming from. Great way to see which lead providers are working for you.

Cons

Setting up your business information to track the data can be a little difficult.

Srujana
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
0

4
Reviewed on 27/10/2024

So glad I get to use this, it's a real lifesaver!

Pros

Piece of cake to set up reports and keep an eye on your website traffic.

Cons

Can be a bit of a pain in the neck to use and takes a while to get the hang of, eh.

Bridgette
  • Industry: Museums & Institutions
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 22/06/2024

Efficient Marketing & Promotion

Overall, the application helps us assist us in important decision-making when it comes to marketing and promotion. These decisions are now backed by analytics made possible by this application.

Pros

In my opinion, what I like most about Google Analytics 360 is its comprehensive suite of advanced analytics tools that provide deep insights into website performance and user behaviour. This application helps us understand our audience, optimize our digital strategies, and drive meaningful business outcomes.

Cons

I sometimes find Google Analytics 360 challenging due to its complexity, especially for users new to advanced analytics. The platform offers a lot of features and customization options, which can overwhelm beginners and require a significant learning curve to master

AATTAF
AATTAF
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 30/05/2024

Exploring the power of Google Analytics 360

Despite the learning curve and cost considerations, my overall experience with Google Analytics 360 has been highly positive. It has played a crucial role in driving informed decision-making and contributing to the growth of our startup.

Pros

The robust features of Google Analytics 360, especially its advanced segmentation and unsampled data access, have immensely helped us gain deeper insights into our customer behavior. The seamless integration with other marketing platforms and the dedicated support provided by Google have been invaluable for optimizing our strategies.

Cons

The initial learning curve of Google Analytics 360 can be challenging, especially for startups with limited time and resources. Additionally, the cost may pose a barrier for smaller companies.

Olden
Olden
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source
Value for Money
2
Functionality
5
Ease of Use
3
Customer Support
3

5
Reviewed on 24/05/2024

Google analytics 360: is a powerful tool that provides advanced analytics and reporting...

My overall experience with Google analytics 360 has been positive.
I have found the platform to be user friendly and intuitive, allowing me to easily track and analyze website traffic and user behavior.

Pros

What I like most about, Google analytics 360 is that it provides wide range of data tracking capabilities, allowing user to monitor website traffic, users behavior, conversions and more in real time.

Cons

The least I didn't like about Google analytics 360 is the high cost associated with the platform.
Many users find the pricing to be prohibitive, especially for smaller businesses or organizations with limited budgets.

Karen
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/05/2024

Worth trying: It's the Best!!!

My overall experience with Google Analytics 360 has been exceptional. The software provides comprehensive web traffic monitoring and reporting capabilities, allowing for in-depth analysis and insights into user behavior. Its customized reports, scheduling options, and easy-to-use interface have significantly contributed to optimizing my website and app performance.

Pros

Google Analytics 360 offers several impressive features, but what I think that stands out the most is its ability to handle large volumes of data and provide accurate insights. Again, I also like its customization options, scalability, and enterprise-level support which makes it a comprehensive solution for optimizing site performance and marketing campaigns.

Cons

One significant drawback of Google Analytics 360 is its high cost compared to the standard version, making it less accessible for smaller businesses like mine.

Piotr
  • Industry: Leisure, Travel & Tourism
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
3
Customer Support
2

4
Reviewed on 11/03/2024

A powerful and complex tool to track website and apps performance

Good experience overall, however, I spent a lot of time learning the tool and I'd say I'm pretty advanced. Some people might be overwhelmed by the number of options the tool offers and Google is not super helpful with the support.

Pros

I like the range of metrics and dimensions that Google Analytics covers. It is easy to implement on the website, however, you need development resources to do it. However, it's probably the best tool you can get to track web and app performance.

Cons

I'm not the biggest fan of the latest changes on the platform and how different is GA4 from UA. However, I appreciate that GA4 is more powerful than UA and also more accurate, so it's a change for good. However, the resources, courses and communication about changes could be better. Also, you can expect that the metrics are 100% accurate due to privacy restrictions.

Akshay
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/02/2024

Software Review

''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords."

Pros

Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress.

Cons

There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem.

Penisoara
  • Industry: Photography
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 02/03/2024

it is by far the best

As a wedding photographer, I need a well-targeted website to promote my business. It helps me to create custom reports and track specific data based on a sector. It hepls me to easily track and analyze the popular content with site content reports to learn site speed and performance.

Pros

the tool helps me with keyword analysis , it shows me the pages that my visitors land on when they visit my website for the first time. it measure the people who land on my website and how they navigate through it. it offers real-time data updates, enabling immediate monitoring of website performance

Cons

It is expensive, making it less accessible for small businesses

Deannna
Deannna
  • Industry: Wholesale
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/12/2023

A Buisness must have!!

I was amazed when I was introduced to this software. It helped me improve my website. I was able to come up with a new marketing strategy and now I’m making a higher profit margin thanks to this software.

Pros

I love how I can get an insight on how well my website is performing thanks to this software. I was lost until I was introduced.

Cons

What I liked least about this software is I don’t know how I survived this long without it.

Christina
  • Industry: Hospitality
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/07/2024

A champion analytical product that offers eye-opening insights.

It has always been so easy to get it done with Google Analytics 360 and the experience has been less demanding and very productive. Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our performances.

Pros

Google Analytics 360 shows great flexibility and is easy to customize making it adaptable to our various analysis needs. It offers simple reports visualization features that help understand the insights outcomes. It uses advanced AI analytical tools that help dig much deeper into our data for more useful insights.

Cons

There is nothing at all that is disliked about Google Analytics 360. It has proved time and again to be a perfect solution.

lalo
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/12/2023

google analytics 360 for the win!

I have been using analytics for years. When I first found out what it was all about I fell in love. It's also free, so thats rad. It's extremely helpful and makes you look like a champion in front of others who have never heard of it. I have it integrated into my shopify accounts, my websites, and a few other random things I want to track data for. Its great.

Pros

What I like most about Google Analytics 360 is the combination of its advanced analytics capabilities with the reliability and backing of Google. It provides powerful insights into website performance, user behavior, and marketing effectiveness, all while offering a sense of trust and familiarity due to its association with Google. Additionally, the fact that it offers an enterprise-level solution without a cost barrier makes it an invaluable tool for businesses of all sizes, allowing them to make data-driven decisions and optimize their online presence effectively.

Cons

not to be greedy, but I'd love more features that the competitors offer. Google is king!

Ansar
Ansar
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 26/04/2024

Google Analytics : Excellent tracking platform

I have a positive experience with Google analytics it is a great web analytics solution that provides valuable insights into website performance and user behaviour. with its easy interface and comprehensive features, google analytics allows website owners to track key metrics such as traffic sources, user demographics and conversion rates.

Pros

User friendly interface
User can set up custom alerts
It offers Detailed site speed reports
Users can analyse website traffic by geographic location
Easy audience segmentations

Cons

Google analytics can be challenging for beginners
Sometime result Limited customer support
User may experience occasional downtime issues

Dean
  • Industry: Supermarkets
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/07/2024

Google Analytics 360

Google Analytics is an important tool for everybody who has an website or an app and needs to see who access it. I like the detailed reports and the ease of use.

Pros

I use Google Analytics mainly for campaigns overview. It allows me to easy track the website traffic in real time and very easy. When it comes to export the results everything is easy. Setting up the analytics account and project was very easy. The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything.

Cons

There are no cons for Google Analytics until now.

Shivam
Shivam
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 08/01/2024

Best software to track Website analytics and SEO

Pros

The best thing about Google Analytics is that it provides traffic in real time (30 minutes). I am able to track keywords for which I rank on Google and discover the source of traffic. This helps in making the website more optimized for conversions.

Cons

The UI is quite complex and it takes time to get used to it. That's the major con about using Google Analytics 360

Alex
  • Industry: Law Practice
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
2

5
Reviewed on 03/11/2023

Google Analytics provides better insight into where your ad dollars are going

Pros

Google Analytics is an absolute game-changer when it comes to understanding and optimizing your online presence. As a business owner, the insights provided by this powerful tool have been instrumental in guiding my marketing strategies and improving overall performance.

One of the most impressive aspects of Google Analytics is its user-friendly interface. Despite its sophisticated capabilities, the platform is remarkably intuitive, making it accessible even for those without extensive technical expertise. The ability to customize dashboards and reports to focus on key metrics has been invaluable, allowing me to track the specific data points that matter most to my business.

The depth and breadth of data provided by Google Analytics are truly remarkable. From tracking website traffic and user behavior to monitoring conversion rates and identifying audience demographics, this tool offers a comprehensive view of how users interact with my online content. The real-time reporting feature is particularly useful, enabling me to make informed decisions promptly and respond to emerging trends effectively.

Moreover, the integration with other Google services has streamlined my workflow and improved the overall efficiency of my operations. The seamless integration with Google Ads, for instance, has facilitated a more cohesive approach to my online advertising campaigns, resulting in enhanced targeting and a significant boost in ROI.

I cannot emphasize enough how vital Google Analytics has been in helping me understand customer preferences and behavior. Armed with this knowledge, I have been able to tailor my marketing efforts more precisely, resulting in a noticeable increase in website engagement and ultimately, conversions.

In conclusion, Google Analytics is an indispensable asset for any business looking to thrive in the digital landscape. Its robust features, user-friendly interface, and comprehensive insights have empowered me to make data-driven decisions that have had a tangible and positive impact on my business's success. I highly recommend Google Analytics to anyone seeking to gain a deeper understanding of their online audience and optimize their digital strategies effectively.

Cons

The user interface takes quite a bit of getting used to

Annah
Annah
  • Industry: Events Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/10/2023

Let your business thrive using comprehensive market research using Google Analytics

Google Analytics 360 us an experience of a lifetime. Through deep analytics and clear reporting of our markets and audience base. We have been able make more informed decisions that often steer our business forward because we have understood what the customers want as well as keeping up with upcoming trends

Pros

Google Analytics 360 definitely stands out from other products of it's kind in the market because of many reasons which are good. Alot of information about it is available online through the freeskillshop courses that helps one understand implementation process, how it works and the entire interface which have been soo helpful in ensuring I have asuch an easy time using it. Other than it's powerful features have been useful to me especially on market feasibility study for our co founded business ( Bright LightEvents). Google Analytics gives us a platform to disect markets and customer events needs. We set up dahboards and shortcuts from where we can analyze audience behavior , new market trends, set up goals and track the performance of our campaigns from Google ads. Reporting is also made easy for us. Soo on overall it gives us an understanding of our audience across platforms with other Google entities for enhanced understanding

Cons

Google Analytics 360 as the name suggest it makes a full rotation on our platforms to help us gain insights on the ROI on our marketing efforts. Also it is an ultimate solution for market intelligence with zero problems

8,095 reviews