Hootsuite Reviews

Pros

Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

Cons

I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

Pros

Hootsuite allowed us to schedule posts across multiple platforms, providing analytics and insights to track the post performance.

Cons

The cost was high, starting at $99 per month, that is why we changed to another service.

Alternatives Considered

Reasons for Switching to Hootsuite

Pros

I like when using Hoopsuite it posts to all my selected media sites with ease. Instead of posting to each one individually, I can post to multiple at one time. It’s very easy to use for beginners and great for influencers who need to post to multiple outlets.

Cons

I really don’t have any cons about using Hoopsuite, it’s very easy to use & beginner friendly.

Pros

I’ve been using Hootsuite for the past year, and it has been an absolute game-changer for managing my social media presence. The platform's intuitive interface makes scheduling posts across multiple social networks a breeze, saving me countless hours every week. The ability to monitor all my social channels in one place is incredibly convenient and helps me stay on top of engagement and trends effortlessly.
Hootsuite's analytics tools are comprehensive and insightful, providing me with detailed reports that help me understand my audience better and refine my strategy. I also appreciate the collaboration features, which make it easy for my team to work together seamlessly.

Cons

There are a few drawbacks. The free version is quite limited, which might not be suitable for small businesses or individuals with more extensive needs. Additionally, some of the advanced features can be a bit overwhelming for beginners and might require a learning curve. Occasionally, the platform can be slow, especially during peak times, which can be frustrating when you're trying to get work done quickly.

Pros

I like that it has a lot a features without costing as much as others

Cons

There are still some features lacking like reporting, listening, etc.

Alternatives Considered

Reasons for Switching to Hootsuite

Pros

I liked it ease of use and the scheduling content calendar.

Cons

I didn’t like the cost compared to the number of social accounts integrated.

Alternatives Considered

Reasons for Choosing Hootsuite

Switched From

Reasons for Switching to Hootsuite

Pros

Hootsuite was perfect for managing social media platforms and scheduling your posts in advance. Really couldn't live without it in this day and age.

Cons

There were some price increases when social media companies updated.

Pros

Its an easy way to manage our entire hospital's social media channels and run it through the chain of command and it allows us extra time to work on additional projects! It integrates with every main social media outlet we use.

Cons

The only negative I have is the pricing.. its on the higher side for sure but I would say its worth the price since I am saving so much more time!

Pros

automated social media posts, staying consistent, building a brand, knowing when are better times to post vs not, getting feedback on statistics and trends, tips and tricks, effective and reliable.

Cons

I honestly have no constructive feedback regarding this platform/tool.

Pros

I like that it allows you to manage all of your social media in one convenient place.

Cons

If you've never used it, it can be a little intimidating, but it is overall user-friendly.

Pros

I was one of the early adapters using Hootsuite. Originally all the options blew me away! Awesome to have on one dashboard all my social networks with multiple tabs in front of me. I also love that I could schedule the same posts and click off on multiple social networks. It's really good for marketers who can re-use content across multiple clients accounts, for example if I run a social media marketing agency and can use similar food content across all the food social media accounts that I follow. I also had liked I could build the posts in an excel and import it. I like your "university" and offering classes!!! I like your reports.

Cons

Overtime as social media space evolved there were functions I wished you had sooner. Instagram posting and scheduling was very clunky when it first came out that it had to notify my clients to push through the Instagram post that I had done. It took you a while to integrate Pinterest. I'm not sure if you're able to let me schedule on someone's personal Facebook account (I know this was on Facebook but I wish this was easier to do!) . Hootsuite mobile-I personally don't use your mobile. I only use Hootsuite on desktop because of the breadth of multiple social networks and tabs.

Alternatives Considered

Reasons for Switching to Hootsuite

Pros

I love Hootsuite for it's creativity, content management features, scheduling, drafting, duplicating, and monitoring of content performance. In my mind they are a top competitor!

Cons

There are a few small challenges that left me scratching my head. I did not like that I was so limited (even after purchasing the basic) on the platforms that I could post to - they are so close to perfection! Everyone should be free to post to every platform they need to... maybe limit the posts, monitoring, and reporting... but NOT the platforms!

Alternatives Considered

Reasons for Switching to Hootsuite

Pros

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Cons

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Pros

Hootesuite is highly reliable and I can schedule posts and forget knowing they will go out on time every time. Simple to use with one of the best post editing I've used on mobile.

Cons

Hootesuite has a problem dragging images out of websites when sharing web pages.

Alternatives Considered

Reasons for Choosing Hootsuite

Switched From

Reasons for Switching to Hootsuite

Pros

The ready to integrate plugin to add 3rd party services is a great feature to extend the usability.

Cons

Poor customer support and longer TAT on query resolution

Alternatives Considered

Reasons for Choosing Hootsuite

Switched From

Reasons for Switching to Hootsuite

Pros

I used to do full-time social media management and was using Hootsuite constantly to schedule posts for my clients and track social conversations and mentions in real time. I love how simple and easy it is to use – you'd never think multiple columns across your screen would work or keep you sane... but it gets the job done! I can easily respond to people, retweet it, flag it and more. Another awesome think I love about Hootsuite is the ability you have to help gather content. I was constantly looking for things to retweet to get engaged with others online, so I used one of my columns to track particular keywords. I could then get real-time tweets and posts from people talking about the topics I wanted to engage with and retweet for the brands I was managing. Honestly that made my job 100x easier!

Cons

I do know it has been a little clunky for me in the past. Sometimes keyword columns won't update and I've had to delete and recreate the search – or I would schedule posts and the photos wouldn't go out. I think they have fixed some of these issues over the years. There is also a maximum number of columns you can create in the free version, so I sometimes ran into issues where I wanted to use more features but couldn't. But, overall, I appreciate the value I got for the $$.

Pros

Hootsuite is a fairly system to manage all kinds of social networks, its wide availability and the few limits ti has help social networks to be managed in a concrete way, as well as monitoring and managing the traffic in each of them. What I like the most about this platform is that it offers me real-time analysis and visualization of the activity of all the platforms, I can visualize the activity of Facebook or Instagram accounts from this platform in real time, visualize comments, reactions or interactions of the customers with other publications, all in real time. Another thing that I like is that this platform allows me to create scheduled publications, I can create a publication and select where the publication will be sent, I can select several social networks at the same time so that this publication is uploaded at an exact time in all the social networks that I selected, program publications has improved the activity of our social networks in scale, because it has maintained activity in an automated way, without the need to do anything manually.

Cons

One of the negative things about this platform is that it is a bit complicated to manage messages received within it, when we link all the social networks that we use in this company, all the messages received are stored in the same tray input, this causes all the received messages to be combined and it turns out to be a bit difficult to read each one of them and know which social network it comes from, I would like the inbox to be much more organized, dividing each one of the messages received in each social network, this would help us to have an incredible order in the messages received and to be able to attend to each of them little by little. Another negative thing is that this platform should offer much more affordable prices, currently I only recommend using this platform in large companies that can cover the high costs it has.

Pros

I appreciate Hootsuite's user-friendly interface, which makes it easy to manage multiple social media accounts from a single dashboard. The platform's scheduling and automation features are also highly valued, as they save my time and effort in planning and publishing content across my social media channels.The ability to monitor social media activity and engage with customers in real time is another feature that I appreciate. Hootsuite's analytics and reporting capabilities also enable me to track and measure the impact of my social media efforts, allowing me to optimize my strategy for better results.In summary, I appreciate the comprehensive suite of features that Hootsuite offers, as well as its ease of use and ability to streamline social media management.

Cons

I have reported occasional glitches or technical issues with Hootsuite. Additionally, I have noted that the pricing structure can be a bit expensive for smaller businesses or individual users.That being said, Hootsuite's customer support team is generally responsive and helpful in resolving any issues that users may encounter. Additionally, the platform offers a range of pricing plans to suit different needs and budgets, so I can choose the plan that works best for me.Overall, while I have reported issues with the platform, Hootsuite remains a popular and highly rated social media management tool, with a range of features that can benefit businesses and individuals alike.

Pros

This is not a "feature" per-say, but a part of hootsuite I liked most, compared to other products that share similar features is the ease-of-use. I've used other tools that mimic what Hootsuite does and I would say without a doubt that Hootsuite has the lowest learning curve, simply because of the way they built it. You have something you want to post but haven't had time to look through any of the other factors like keywords, best times, formats, etc? Hootsuite has it all right there for you. I was first interested Hootsuite simply to plan posts, as anyone who is considering using this tool knows, planning social media posts in bulk saves enormous amounts of time, it's not even comparable, but as soon as I started using this tool I was able to throw almost every other tool out the window I used to make my posts better/more findable to my target audience. I'm sure you are like me where you have 50 bookmarks of keyword generation, best times, best dates, etc. for your videos but with hootsuite it's all in one place, and not only that, once you get going, the data is tailored to you, so you no longer have to pull general statistics from what a video SHOULD do at certain time or with certain keywords etc. You can't go wrong with Hootsuite, even if you have no idea what you're doing, they have tutorials for how to do anything that you might want to do to improve your channels/accounts.

Cons

This is what the title of this review is about. And honestly, this is the only con I have found so far. You are getting the best no doubt, but you are paying for the best. I'd say if your just starting out and this isn't much of a cashflow yet, you might just have to put in the time and effort to circumnavigate the tools of Hootsuite, although it probably won't but just as good, with enough grit you can probably come somewhere close, but it takes a whole bunch of time more. But I can say without a doubt, if your serious about promoting your channels and accounts, and you've got the capital, just go with Hootsuite, anything else is subpar, but again, it's just a heck of a lot of money unfortunately.

Pros

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Cons

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Pros

Hootsuite offers the integration of multiple social media accounts on the same platform, thereby reducing the duplication of efforts in reposting the same content on different platforms. It also provides a brief insight on which kind of post is performing well on which kind of social media platforms.
Most importantly, it facilitates scheduling of posts on the social media platforms. This reduces the burden of the social media manager as the content can be scheduled as soon as it is ready, without waiting for the right time schedule the post.

Cons

Though there aren't much features that one can hate about Hootsuite but a few things that, if incorporated, can make more smoother user experience. First the interface of Hootsuite is a bit complicated for a new user, so proper training is required before actually using it properly. Second, a detailed insights from each post can help the admin in visualizing the impact of each content amongst the followers and non-followers (especially on Instagram). And finally, Hootsuite doesn't works properly when multiple prople ard handling the account as a team.

Pros

For younger or smaller companies, time is valuable and the ability to schedule up to 30 messages at a time means you send once a month and it's complete. Enjoy an hour or two focused on the topic, this relieves the stress of having to remember to log in several times a week when other events get in the way. Likewise I am interested in analytics, I may access each social networking site and watch it, however, at that time I could be engaged in something else. I am fascinated to observe the performance of each magazine in different channels, especially because each of these differs in the way the material is consumed.

Cons

I would like to see a keyword or hashtag report included, which is not in the free version, but, even so, I wouldn't complain. When I used the free service, my main goal was just to share content and showcase a greater presence in different media. They are equipped with the Hootlet owl that can be employed to schedule posts in Chrome and Firefox browsers. Interesting, I've noticed that it sometimes has a lot of bugs, so I generally don't use it or install it. I wish it was more efficient, as a small portion of the content is created on the fly. However, it is a free resource, so I'm not complaining.

Pros

It's a one-stop-shop for all your social media needs. You can manage multiple accounts in one place, schedule posts, and track analytics.The user interface is super easy to navigate. Even if you're not the most tech-savvy person, you can figure it out.You can customize your dashboard to fit your specific needs. Want to track engagement on a specific post? Easy peasy.The customer support is top-notch. If you do happen to run into any issues, their team is quick to respond and always helpful.

Cons

The price can be a bit steep. It's not cheap, especially for small businesses or individuals.It can be overwhelming at first. Since there are so many features, it may take a bit of time to fully understand and utilize everything HootSuite has to offer.Overall, I absolutely love HootSuite. As someone who manages multiple social media accounts for both personal and professional use, it's a game-changer. While it may have a bit of a learning curve and the pricing can be a bit high, it's definitely worth it for anyone serious about managing their social media presence. Give it a try, and you won't be disappointed!

Pros

Make no mistake about it; when it comes to getting your social media work done, Hootsuite will deliver. Its scheduling feature is great, it (mostly) does a good job of letting you tag things, and it offers a good suite of analytics features that will help you review your social media performance and deliver key insights to other members of your organization.

Cons

My issues with Hootsuite aren't dealbreakers, but they do make me less than enthusiastic about bringing my business to this platform. The UI just isn't very attractive or intuitive, which is a shame. Competitors offer much more modern looks and simpler posting functionality than you get with Hootsuite. Annoyingly, and I know this isn't Hootsuite's fault, there are issues relating to who you are able to tag on certain networks, like LinkedIn. I often find myself unable to schedule a post to LinkedIn because of who I need to tag, and having to post manually defeats the purpose of having Hootsuite in the first place. I do understand that this is an issue created by the social networks themselves, but it's an annoyance nonetheless.

Pros

Hootsuite was the first content manager software I used, and it has given me almost no problems. I've been able to program even weeks of posts on Facebook, Instagram and Linkedin, which in some like this last one mentioned, is pretty helpful due to no programming feature so far on the main social media site/app.

Plus, through Hootsuite, you can also have a wide view of what the people or brands you follow in social media are posting.
And also, the fact that you're able to check and answer messages, mentions and comments from here, saves you lots of time in case you work in many social media channels.
Last but not least, the analytics feature is also helpful for creating new strategies, discarding, adding, or complementing content.

Cons

So, Hootsuite is really comfortable, however, the main flaw many users can agree with, is the price. The platform can get way too expensive in case you're dealing with more than 10 social media channels and more than 1 user. Of course if you're in control of so many channels and collaborators, it means your business is bigger, but honestly, there are cheaper options in the market (some of them even free!).

Another point to consider relates to what has been said before. Back in the day (like 2 years ago at least), this might seemed like a very helpful hand to have control over too many accounts and scheduling. However, now days, social media like Twitter, and specially Facebook and Instagram, have been into this kind of features, so you can program your tweets directly from the app or website, and you got the special tool "Creator Studio/ Business Manager" from Facebook. So Hootsuite eventually might get obsolete.