--- description: Review of EZ Texting Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: EZ Texting | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Mobility Software](/directory/4238/mobility/software) > [EZ Texting](/software/175675/ez-texting) # EZ Texting Canonical: https://www.softwareadvice.com.au/software/175675/ez-texting Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.com.au/software/175675/ez-texting?page=2) > EZ Texting is an SMS marketing software designed for businesses to send mass text messages and MMS messages to their audiences. It supports organizations across industries such as retail, healthcare, education, nonprofits, real estate, and eCommerce that use text messaging to communicate with customers, employees, or supporters. The platform includes features such as bulk SMS capabilities for sending messages to large groups, MMS messaging with an integrated editor, and two-way conversational texting. Text automation and workflows allow users to create personalized customer journeys with follow-ups based on recipient engagement. Built-in compliance tools help capture opt-in consent, provide STOP links, and align with industry regulations for safe message delivery. EZ Texting offers tools for growing subscriber lists, including unlimited contacts and opt-in options. Visual campaign planning features enable users to schedule texts and organize marketing efforts. Reporting and analytics provide insights into performance metrics to refine text marketing strategies. High deliverability standards are maintained through registration and monitoring to ensure messages reach recipients effectively. > > Verdict: Rated **4.4/5** by 245 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 245 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: CallFire - **Location**: Santa Monica, US - **Founded**: 2004 ## Commercial Context - **Starting Price**: USD 25.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - 2-Way Messaging - A/B Testing - AI Copilot - API - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Alerts/Notifications - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campus Notifications - Communication Management ## Integrations (19 total) - ActiveCampaign - Asana - Constant Contact - Function Point - Google Forms - Hub - Hund - Instagram - Mailchimp - Mark - Shopify - Squarespace - Swarm - Track - Trello ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Mobility Software](https://www.softwareadvice.com.au/directory/4238/mobility/software) ## Related Categories - [Mobility Software](https://www.softwareadvice.com.au/directory/4238/mobility/software) - [SMS Survey Software](https://www.softwareadvice.com.au/directory/4444/sms-survey/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Mobile Marketing Software](https://www.softwareadvice.com.au/directory/4398/mobile-marketing/software) - [Customer Engagement Software](https://www.softwareadvice.com.au/directory/508/customer-engagement/software) ## Alternatives 1. [Project Broadcast](https://www.softwareadvice.com.au/software/431569/project-broadcast) — 4.9/5 (647 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.com.au/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews) 3. [SlickText](https://www.softwareadvice.com.au/software/167722/slicktext) — 4.8/5 (268 reviews) 4. [Salesforce Marketing Cloud](https://www.softwareadvice.com.au/software/22998/salesforce-socialcrm) — 4.2/5 (526 reviews) 5. [Pinpointe](https://www.softwareadvice.com.au/software/96815/pinpointe) — 4.7/5 (55 reviews) ## Reviews ### "Great Texting solution" — 5.0/5 > **Louis A.** | *14 July 2025* | Construction | Recommendation rating: 8.0/10 > > **Pros**: Very easy to set up and transfer client data into the portal. I had the cab file ready and it was done within the first 20 minutes > > **Cons**: For some reason we got many that we had verified but they responded with “Wrong name” “ I’m not (first name) > > But overall I like the ease and features. The portal is easy to navigate. I wish there was a better price for the images to attach to texting overall. But I understand the phone carrier fees ----- ### "Quality Product, Credits Can Get Expensive Though" — 4.0/5 > **Jeff** | *25 February 2026* | Restaurants | Recommendation rating: 8.0/10 > > **Pros**: Easy to work with, the product itself has a fair amount of features. Easy to understand for non technical people. > > **Cons**: We're on a grandfathered plan, the credits they provide for an annual subscription has grown kinda out of whack compared to the size of our list. So in general, credits have become very expensive given we have a large list. > > Customer support is responsive when you have questions, overall it's a good product, We use it frequently for our bar and restaurants. ----- ### "Feature Rich, Reliable and affordable" — 5.0/5 > **Rick** | *30 June 2025* | Newspapers | Recommendation rating: 10.0/10 > > **Pros**: The interface and features of EZ Texting sold me on this product over all others that were considered > > **Cons**: I'm not a fan of usage credit pricing, but understand why they and others do so. Features outweigh the per message cost. > > We use the product to deliver emergency notifications of events to approximately 1,000 of our residents. ----- ### "Human Resource User" — 5.0/5 > **Tonya** | *25 February 2026* | Human Resources | Recommendation rating: 8.0/10 > > **Pros**: Easy to use and works great for my use. I do not have the typical sales roll that I believe this platform is typically used rather I am in Human Resources and use it as a recruiting tool as well as for communication to employees. > > **Cons**: Nothing from EZ Texting but wish they were integrated with BambooHR to make it easier to load and off load employees. > > I use this on a daily basis to either send text messages to our employees, or to recruit new employees ----- ### "Reliable, Easy-to-Use Text Marketing Platform That Delivers Results" — 5.0/5 > **Bob** | *25 February 2026* | Real Estate | Recommendation rating: 5.0/10 > > **Pros**: We’ve had a very positive experience using EZ Texting for business communication and marketing. The platform has a minimal learning curve, and our team was able to get up and running quickly thanks to its intuitive dashboard and easy setup. Features like keywords, auto-responders, and campaign tools are simple to configure without technical expertise. We also appreciate the built-in compliance and opt-in tools, which give us confidence that we’re communicating with customers in a secure and responsible way. From a value standpoint, EZ Texting delivers strong ROI. The ability to send promotions, reminders, and especially time-sensitive alerts quickly makes it a powerful and dependable communication channel. Message delivery is fast and reliable, making it ideal for urgent updates and customer engagement. Overall, it has helped us streamline communication, improve response rates, and stay better connected with our audience. > > **Cons**: Pricing can add up as your contact list grows, especially if you send frequent campaigns. Some advanced features and integrations also take a bit of time to fully explore and optimize, so there’s a small learning curve once you move beyond the basics. > > Our overall experience with EZ Texting has been extremely positive. The platform is easy to learn and quick to implement, allowing our team to start sending campaigns, reminders, and alerts almost immediately. ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.com.au/software/175675/ez-texting?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/175675/ez-texting) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data