Brevo Reviews

4.6
Overall rating
Reviews

4.6
Overall rating
Reviews
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User Reviews Overview

About Brevo

Brevo is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. Brevo allows users to...

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Feature ratings

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
4.5

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  • Industry: Hospital & Health Care
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/01/2025

Brevo reviewed

Been with brevo since 2018, on the whole it has been a positive experience

Pros

Excellent functions, easy to use and efficient

Cons

online supoort was not great, but then managed to speak to someone who has been great (Thanks [sensitive content hidden])

Alternatives Considered

Mailchimp

Reasons for Switching to Brevo

The ease of use and the cost of service helped us to decide
François
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 30/12/2024

All-in-one for your mailings

We use Brevo on a daily basis to manage our customer databases for our different websites, most of which run on Prestashop.
We send almost all our emails and newsletters via this system. Thanks to the different segments we can create, we can target our prospects even more effectively

Pros

- I like its simplicity of use, with its intuitive and efficient drag and drop mail editor.
- The ability to create different segments with our contacts is easy, and the filters are intuitive.
- The “enterprise” subscription system is very efficient and allows us to meet our needs without limits.

Cons

Some bugs occasionally, often fixed during the day, but which may have already affected our working day
The automation feature is effective, but sometimes less intuitive than with some competitors

Alternatives Considered

Customer.io

Reasons for Switching to Brevo

Brevo's price was lower for similar functionality
Fabien
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 13/12/2024

DO NOT WASTE YOUR TIME WITH BREVO!!!

Pretty aweful, especially when they stopped answering my emails. There is no way to contact them by phone or chat, or to get a manager to review our case.

Pros

Really not much, they offer the basic functionality that you can find with anyone on the market

Cons

Brevo can unilaterally cancel your account without any recourse. Let me tell you my story: I sent an email campaign and had 10 recipients who unsubscribed (over 2,500 contacts, so 0.4%), they cancel my account without any recourse and do not answer my emails. Not worth spending time with them, you should go to MailChimp or Omnisend instead.

Top Brevo Alternatives

Aditya
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
2
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 26/01/2025

Best for automation | Slightly on Costlier Side

When they changed from SendInBlue to Brevo, I had to go through a massive learning curve considering the changed UI different logo and almost every function getting changed. It was a bit jarring for me, considering I only visit their site occassionaly (most work is automated). Apart from that, the new UI is incredible, everything is smooth. I especially love the email customer support they have been among the best. I have used SendGrid, SendPulse, MailGun, etc. they really have a must better support and documentation setup compared to others, highly recommended!

Pros

Marketing automation is by far the most useful part of Brevo. I have been a customer for Brevo for about 4 years (earlier it was called SendInBlue). I am able to integrate it with my WordPress site, use robust APIs and SMTP to send transactional mails, schedule emails, build campaings, and also use there dashboards/insights to analyse/improve my emails. It is a really solid tool for outreach, cold emails, retargetting, and more.

Cons

My business is volatile and it is difficult to forecast requirements, as a result I always prefer Pay-As-You-Go plans, I have found those plans to be quite bad and relatively expensive. I believe that they can better incentivize those plans or offer proper carry forward on monthly plans to motivate people like me.

Alternatives Considered

SendPulse

Reasons for Choosing Brevo

Brevo offers MUCH better UI, more robust features, and has a far better customer support for emails.

Switched From

SendGrid

Reasons for Switching to Brevo

I considered SendPulse largely due to its cheaper cost, but ultimately the better tools and reputation of Brevo won me over.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/12/2024

Email Marketing software with best ROI for any business

i am using brevow since last 6 months for doing email marketing to our contact database and also we have done the workflow automation in the brevo to trigger the campaigns based on certain conditions automatically. right now using free account of 300 mails per day and brevo has helped us in reaching out the bulk audiences within minutes via broadcast campaigns, from these till now we alos got 1 deal and ROI is 100%. all marketers should consider this email marketing software for their business

Pros

Brevo dashboard are giving us detailed information about email metrics and customizable templates option is also very good, where you can select the existing template and do the changes or else create new templates as per your brand guidelines and also they provide 300 mails free per day for all the users these are the best things in brevo

Cons

Brevo is charging fro removing the watermark from the mails and broadcast, they need to give this free for atleasta week for new users

Daniela
Daniela
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 16/12/2024

Amazing what it offers even in the free version.

I evaluated several email marketing tools. I am starting with email marketing and I wanted to experiment before investing fully with one tool.
Brevo was the best solution. It offers many more options than the other ones, including in the free version that is the one I am using now. It is very easy to use and very intuitive. It allows me to build newsletters very quickly.

Pros

All the features that it offers, including in the free version.

Cons

Templates are limited, and not that great in the free version. But you can create your own.

Alternatives Considered

Salesforce Sales Cloud and Mailchimp

Reasons for Switching to Brevo

Brevo offers more features including in the free version, and much more versatility.
Verified Reviewer
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 22/01/2025

Super easy and super complete!

I started as a free user and as such the platform was a great asset, but as the community grew we had to make an upgrade and it has been for the best.

Pros

The platform is incredibly easy, in just a few steps I was up and running and sending communications to the community.

Cons

So far I have been able to navigate the platform without issues.

Benjamin
Benjamin
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/12/2024

trust in Brevo

very good customer service, they solved my issues in very short delay

Pros

effective system, good customer support, i reccommend

Cons

there ius nothing not to like about brevo

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 01/02/2025

Brevo: Affordable for small business but bit complex

My overall experience with Brevo is excellent

Pros

It offers free plan for small business and it offers drag and drop

Cons

But free plan has limit in emails and advance things are bit complex

Mehdi
Mehdi
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 29/01/2025

Amazing support team

It was a great experience as I worked with other email marketing services, but no one was like Brevo. They followed my case to make sure that it would be resolved. Big appreciation!

Pros

They were completely supportive and patient.

Cons

Nothing. I don't see anything as a shortage.

Rasmus
  • Industry: Building Materials
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/09/2024

Simple, fast and intuitive

I really appreciate the simplicity and ease of creating and sending campaigns. The intuitive design makes it incredibly straightforward to get a campaign up and running without any hassle. This smooth process allows me to focus more on crafting the right message rather than spending time on technical setup, which is a huge advantage.

Pros

I appreciate the simplicity of creating campaigns. The straightforward process allows me to quickly convey the message I need to get across. This efficiency helps save time and ensures that my campaigns are launched without unnecessary complications. Additionally, the reports provided are clear and easy to understand, which makes it simple to analyze performance and adjust strategies accordingly. Overall, the user-friendly approach and transparent reporting empower me to focus more on the core content of my campaigns rather than getting bogged down by technicalities.

Cons

It's not a unique problem for Brevo, but one thing I dislike is that the statistics for sent campaigns are not entirely accurate. This issue is common among all providers. While the platform itself is user-friendly, the inconsistency in data makes it difficult to fully trust the campaign performance metrics. It’s an industry-wide challenge, but it’s still something that affects the overall reliability of email marketing tools.

Samantha
  • Industry: Fine Art
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/09/2024

Solid support and growth potential for independent business owners

I'm very happy to stay with Brevo as my emailing platform, despite the minor issues I've experienced. Customer support is quick to respond and always does their best to understand the problem and offer solutions - even if there is not always an easy resolve. I appreciate the fact that the platform is always improving and takes feedback into consideration. There's a good supply of self-help articles and easy channels for submitting a ticket or chatting to Customer Support. The Dashboard can sometimes be a bit confusing and difficult to navigate but on the whole it is user-friendly. Mostly I appreciate the fact that as a non-paying customer (at present, with hopes to grow a subscriber list so that I can afford a paid account) I have not felt marginalised, and feel equally welcome and supported on the platform.

Pros

Brevo offers a range of options for both free and paying customers to communicate effectively with their clients/subscribers, and manage their contact lists. As an indie business owner, Brevo has made it possible for me to establish a reliable reputation with my subscribers by offering information in clean, fresh designs and with good deliverability rates.

Cons

I've experienced most challenges on Brevo with the automation system. As far as I know, this is constantly being worked on and upgraded - unfortunately, it has led to some deliverability issues, 'broken' chains in the automation flow, and made it necessary for me to find manual work-arounds.

Alternatives Considered

MailerLite, Mailchimp and AWeber

Reasons for Choosing Brevo

Previous product was too limited in terms of email design/templates, did not offer as much range on the free option (especially in terms of the amount of contacts allowed)

Switched From

WordPress

Reasons for Switching to Brevo

The number of free daily emails allowed (our campaigns/email offers run daily for several weeks) as well as the simplicity of the template design
Alan
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/07/2024

Mailing for memberships

Overall we have a fantastic experience with Brevo and will continue to use it for the foreseeable future.

Pros

The ease of use and setting up of the system. It works well with our membership database by being easily updatable via an excel export/import function. It is highly configurable for setting up lists and filters allow us to tailor make our content for our subscribers. The price is also good in comparison with other platforms.

Cons

If a contact changes their data within the brevo system we do not receive a report to show what has changed which would allow us to update our main database.

Alternatives Considered

Mailchimp

Reasons for Choosing Brevo

Limited functionality of the previous platform

Reasons for Switching to Brevo

Price of other products was too costly or where the price was more attractive the functionality was limited.
Tomas
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 28/10/2024

It's kinda ok but there's room for improvements

It's nice but lately I'm getting too many suspensions just after registering on brevo. And support did not respond to my request in a week.

Pros

Overall good quality, good integration of the tool.

Cons

Missing crucial features. Mainly the company management feature is overly compicated. E.g. I invite a client as an expert. My clients have to register and then invite me back and give me permissions again.

Alternatives Considered

Postmark

Reasons for Choosing Brevo

that tool was even more complitacted than brevo and it locked email log

Switched From

SendGrid

Reasons for Switching to Brevo

we started using brevo ealier so we stuck with it. If brevo continues to ignore support requests we'll try out postmark
Nathalie
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/08/2024

Great experience… simplifying my system

Great experience. I discovered it last year and hesitated to change from the plateform I used. But I finally decided to change to simplicity my process.

Pros

Having everything at the same place, so easy to use compared to other tools and very intuitive.

Cons

The absence of social media planner inside the tool. It would be great to plan my organic posts on the plateform too. So that I won’t have to leave the tool and could use this unique tool for my business

Cary
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 05/11/2024

BREVO - an affordable and great CRM

Positive and very fun especially once you get to learn how to use the CRM

Pros

Very easy to learn and amazing customer service

Cons

not totally functional with me bringing emails from my last CRM and not totally helping me figure out how to market to older collected leads

Alternatives Considered

HubSpot CRM

Reasons for Choosing Brevo

It was a very hard system to use and we like the brevo interface

Switched From

Agile CRM

Reasons for Switching to Brevo

I found it super intuative and very user friendly
Curtis
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/07/2024

Email Marketing Made Easy

Really easy to use, i've used Mail chimp in the past and I found Brevo so much easier to use with lesss limits on the free version. Happy with my experience so far and would recommened to others for sure.

Pros

>Simple to use platform
>Quick response from support when I had a question
>Reporting and dashboards are really good
>Social shareing
>Help tips everywhere incase you are unsure how to do something.

Cons

>Doesn't have tracking on social shareing yet but they said they'd let the developer team know so it may be coming
>The Social shareing link is huge, would be good if it could be shortened

Alternatives Considered

HubSpot Marketing Hub

Reasons for Choosing Brevo

Product ease of use and less limitations on Brevo

Switched From

Mailchimp

Reasons for Switching to Brevo

Product ease of use and less limitations on Brevo
Jonas
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 06/07/2024

Easy to get started for a small team

I'm happy with Brevo. I've been using the platform for almost two years now, and it fits our needs perfectly. I’m not thinking about switching anytime soon.

Pros

What I like most is how easy it is to use. It's very simple for our team to manage our email campaigns without any prior knowledge about how to use the platform. We don’t have to waste time figuring out complicated features, so we can just focus on getting our outbound emails done.

Cons

There are a few bugs that annoy me. For example, I often get error messages saying that logs can't be fetched at the moment. We also had a bug with a user role that prevented me from creating templates.

Alternatives Considered

HubSpot Marketing Hub

Reasons for Switching to Brevo

It was simpler to use and had similar pricing
Ilenia
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
4
Customer Support
2

4
Reviewed on 17/09/2024

Easy, reliable, affordable.

Reliable, customer support could be improved, and it could offer more training to make certain features more intuitive.

Pros

Brevo is an extremely comprehensive email marketing platform with interesting automation features. It offers very competitive pricing, allowing you to scale over time as both the number of contacts and functionalities grow. It pays great attention to email deliverability requirements, which is crucial, especially for accounts that send to large contact lists. You can collect contacts by creating forms directly within Brevo or through plugins for the most popular CMS platforms, such as WordPress. The automation features are particularly interesting because they allow you to manage the database with internal actions as well as automate external communications via email or SMS. The e-commerce integration is also very compelling, enabling the integration of coupons, products, and orders with the shop.

Cons

The contact profiling could be improved, especially when it comes to creating and organizing CRM fields. The reporting section needs significant improvement if you want to monitor workflow performance and not just email campaign performance. Additionally, it offers a limited selection of actions and triggers in workflows.

  • Industry: Graphic Design
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
5

5
Reviewed on 10/11/2024

A User-Friendly Email Marketing and CRM Tool

Overall, Brevo is a solid email marketing platform that is user-friendly for designers, offering a quick way to create attractive campaigns and manage client communication, but it may not offer the level of customization needed for highly intricate or visually complex designs.

Pros

Allows graphic designers to create visually appealing email campaigns easily, with pre-designed templates and a drag-and-drop interface. The integration of email marketing with CRM features enables designers to understand their audience better and personalize design elements for higher engagement.

Cons

The design capabilities can feel limited compared to more advanced design tools like Adobe Creative Cloud, especially for more complex, custom designs. The reporting features could also be more detailed to provide deeper insights into how specific design elements are performing.

Ashwini
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 14/08/2024

Campaigns are a Breeze. Brevo, the prodigal tool for all your marketing campaign needs.

On the whole, it is one of the best emailing clients i've used so far. I've been using it since the days it was called SendinBlu, and it has never failed in terms of my use-cases.

Pros

I have used Brevo largely for sending email campaigns. I really like that i can instantly see the report on deliveries and bounces. i am able to track the open and click rates too. its easy to use, convenient and overall very user friendly.

Designing emailers with or without using presets is a breeze. I have created and saved my own block for quick and easy access.

Cons

In some sections like contact lists, the UI gets a little confusing. It may not be directly useful to me, or beyond my ability to use them and that could be the reason for it. Having many many features and putting them together to build a platform like this must also be difficult. So, i'm not criticising, just sharing my experience.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/12/2024

Best Email campaigns and bulk email marketing software

Overall we used this software for B2B email marketing campaign and lead nurturing for one of our client, earlier we used their free plan and going for paid plan is also worth. This solution is best fit for mid to large industries for bulk email marketing. We increased our brand outreach three times more by using brevo software

Pros

The best part is you don't need to upload the contact every time while doing the email campaigns, you can create multiple segments and lists for email campaigns

Cons

Mobile user interface came be better by removing unnecessary fields

Cristian
Cristian
  • Industry: Venture Capital & Private Equity
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
2

4
Reviewed on 10/10/2024

Still figuring out things but definitely it's worth trying for basic/ medium needs

I am still giving a chance and try not to lose hope in migrating form hubspot to brevo. Let's see, overall = I still have hopes

Pros

Flexibility of adjusting the database to my need (attributes) and a good UI

Cons

The ambiguity of how contacts and companies are linked and how to combine different needs of linking multiple entries to one entry and so on. I had some issues while uploading the file with companies. No reliable support from UI and several glitches (my understanding now is that it took much longer to upload the file but the notification bell said it's all done even though it wasn't).
All in all some things can be improved in managing data and combining data. I am new to Brevo so I might find some other suggestions. Stay tunned:)

Anthony
Anthony
  • Industry: Food & Beverages
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 23/07/2024

facilitates work processes

All the necessary CRM tools are gathered to give you better management and order of daily work tasks.

Pros

At first I started using the free version where I was able to adapt to the platform knowing its functions, then I started the paid plan because I liked its functions and it was what I was looking for to have a job that was easier to manage, I have been able to follow up on sales , to the tasks assigned to each user and have much more successful and easy to implement email campaign management

Cons

My experience has been satisfied in all aspects, both in operation and in customer service, who are very friendly.

Shane
  • Industry: Commercial Real Estate
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/08/2024

User-Friendly and Effective

My overall experience with Brevo has been positive. The platform is user-friendly and offers strong customization options for email campaigns. I’ve found its analytics helpful for tracking performance and optimizing strategies

Pros

I’ve been impressed with Brevo’s intuitive interface and powerful customization options. The platform makes creating and managing campaigns easy, and its analytics provide clear insights for optimization. Great customer support too. Highly recommended for efficient email marketing.

Cons

While Brevo offers many great features, I found its reporting tools to be somewhat limited compared to other platforms particularly with regards to analytics.

2,665 reviews